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Why we care about compliance in marketing

Martech

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. A GDPR violator may face a fine as high as €20 million (~$21.7 Other duties.

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Why media agencies are prioritizing building privacy expertise this year as a host of new laws roll out

Digiday

Meanwhile, Europe’s General Data Protection Regulation (GDPR) continues to crack down on privacy violations. The European Commission will soon require EU nations to share GDPR investigations and actions taken on them every two months to step up enforcement. million to more than $420 million. And in some cases outside of the U.S.,

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Deceptive digital advertising has radical consequences, so make sure you don't make false claims. They had to settle the litigation – worth $1.55

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Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

Clearcode

What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.

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SCOTUS ruling makes it easier to challenge federal ad regulations

Martech

And, of course, regulators created a lot of rules around advertising. Some of these are industry-specific, like disclosure requirements for the financial and pharmaceutical industries. Others are broader, like the FTC’s rulings around truth in advertising. How difficult it can be to cancel a subscription. Automatic renewals.