Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This precision targeting ensures that your message resonates with the right target audience.

Advertising 115

Advertising Marketing Geo targeting Retail 115

VideoWeek

JANUARY 13, 2025

The new tool was developed and launched by MFE Advertising, the international media coordination hub for the sales houses of MFE’s companies. And since launching the self-serve product back in September, Colombo says the company has been overwhelmed with the number of leads it has received from SMEs eager to advertise on TV.

Geo targeting 59

Geo targeting Retargeting Audience Advertising 59

Martech

JANUARY 10, 2022

Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment. The rideshare audience is significant, so brands are ready to advertise as adtech solutions to reach them evolve.

Geo targeting 113

Geo targeting Entertainment Audience MarTech 113

Ad Monsters

OCTOBER 10, 2024

As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. Publishers and advertisers work with treasure troves of data that require working in the weeds.

Advertising 105

Advertising Geo targeting Entertainment Audience 105

Smarty Ads

JULY 5, 2021

Location-based marketing has been giving big promises to the advertising industry ever since users started actively shifting to mobile devices. This approach is based on technologies that utilize current user geolocation and entire travel history to make ‘brand-user’ communication as relevant as possible. Just step for a moment in the.

Geo targeting 52

Geo targeting Communications Advertising Marketing 52

Basis

MAY 9, 2022

The following is adapted from Basis Technologies’ guide, Meeting the Moment with Advertising Automation. To get even more advertising automation-related insights and statistics, download the guide today. Geo-targeting campaigns. Geo-targeting campaigns. Automated Personalization in Action: Eight Examples.

Geo targeting 83

Geo targeting Advertising Machine Learning Audience 83

Martech Series

JANUARY 5, 2023

Through geofencing or targeting, location data is frequently used. For instance, when individuals visit a clothing store, the business must focus an advertisement in that region to entice them to come in and purchase those pieces of clothing. Therefore, these advertisements inspire locals to visit the store. GPS Advertising.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Brid.tv

JULY 6, 2023

Expanded our GEO targeting to take into account the EU and Europe regions better. Added a GEO targeting tag on video lists if a video has some type of GEO targeting. Fixed Removed advertisements display throughout the CMS for preview players. Full Platform Update 6.6.0.

Geo targeting 75

Geo targeting Advertising 75

Digiday

JULY 24, 2024

As ad tech companies compete for their share of record spending in political advertising, more CTV players are hoping new tools will help them win over candidates’ wallets up and down the 2024 ballot.

Geo targeting 89

Geo targeting Ad Tech Marketing Audience 89

Smarty Ads

NOVEMBER 10, 2022

Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.

Geo targeting 52

Geo targeting Audience Marketing Advertising 52

Smarty Ads

JULY 3, 2020

Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.

Geo targeting 52

Geo targeting Audience Marketing Advertising 52

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Demand Sage ) Why Should You Use LinkedIn Advertising?

Advertising 98

Advertising Marketing CPC ROI 98

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Get the daily newsletter digital marketers rely on. Processing.Please wait. Growing audience.

Geo targeting 104

Geo targeting Demand Side Platform Audience Ad Tech 104

The Ad Tech Blog

JUNE 25, 2024

Benefits of Geofencing Mobile Ads Geofencing offers several benefits for mobile advertising. Additionally, geofencing allows for improved targeting, enabling businesses to reach customers in specific areas, such as near their stores or competitors’ locations. FAQs What is geofencing in mobile advertising?

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

MNTN

AUGUST 25, 2022

Advertisers Double Down. It’s not just media pundits and consumers that see CTV as the next evolution of television—advertisers do too. Still, a year-over-year drop of 15% in the scatter market suggests that while the TV ad market is healthy, advertisers are budgeting shrewdly for more near-term deals.

Geo targeting 105

Geo targeting Entertainment Media Advertising 105

More About Advertising

MARCH 25, 2024

The confectionery company increased sales of its Celebrations product by 35% during Diwali, with an interactive, geo-targeted AI campaign with Bollywood … The post Cadbury and Ogilvy Mumbai win WARC effectiveness top spot first appeared on More About Advertising.

Geo targeting 59

Geo targeting Advertising Finance Media 59

Media Math

JUNE 21, 2023

Tennis fans have some specific traits that can appeal to certain advertisers. In general, tennis fans watch on every possible screen, but studies have shown they are 42% more likely to respond after seeing a commercial on cable TV and 37% more likely after an ad was served on a streaming app. hours watching cable TV per week and 11.7

Audience 52

Audience Geo targeting Advertising CPM 52

MediaFuse

AUGUST 15, 2014

The importance of establishing strong relationships with quality advertisers is critical for successful monetization for serious publishers. Having an advertiser sign on with you is the first step but it doesn’t end there. Geo-Targeting. Longevity is key. Frequency Cap.

Geo targeting 52

Geo targeting Impressions Ad Space Advertising 52

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

MNTN

JULY 13, 2022

Sunday Ticket Will Be a Touchdown for National Advertisers. The shift to streaming will help the NFL recapture a younger audience, exciting news to advertisers looking to reach these key demographics. Local Advertisers Hope to Avoid the Fumbles of Cable and Regional Sports Networks. This shift will also impact local advertisers.

Geo targeting 98

Geo targeting Audience Advertising Media 98

InMobi

OCTOBER 3, 2016

But, how can performance advertisers make the most of the video phenomenon? Here are 5 tips for performance advertisers on how to #WinWithVideo! Performance advertisers today have the option of choosing between the two ad formats. This also leads to efficient buying by preventing wastage of impressions.

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. According to research from the Association of National Advertisers , 74% of advertisers using RMNs are in the CPG sector, followed by health and beauty (8%).

Retail 71

Retail Geo targeting Electronics Media 71

Ad Monsters

OCTOBER 2, 2024

Header bidding has revolutionized programmatic advertising by allowing multiple demand sources to bid on ad inventory simultaneously, rather than sequentially as in traditional waterfall auctions. How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. All puns intended.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

The flying cars, giant holograms and lab-crafted replicants might have seemed way too futuristic to imagine hitting our world any time soon, but the underlying idea that artificial intelligence and immersive advertising could shape our environment and behaviour? Lets take a look at seven major advertising trends on the horizon.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

InMobi

DECEMBER 2, 2012

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

Geo targeting 40

Geo targeting CPC Click Through Rate CPM 40

Clearcode

MARCH 2, 2023

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Why Should Companies Consider In-Game Advertising? What Are the Benefits of In-Game Advertising? for online advertising.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

illumin

MAY 14, 2020

The post How Do Advertisers Collect Data Online? appeared first on AcuityAds Inc.

Advertising 59

Advertising Geo targeting Ad Exchange 59

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

JULY 6, 2023

Expanded our GEO targeting to take into account the EU and Europe regions better. Added a GEO targeting tag on video lists if a video has some type of GEO targeting. Fixed Removed advertisements display throughout the CMS for preview players. Full Platform Update 6.6.0.

Geo targeting 40

Geo targeting Advertising 40

Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Media Math

MARCH 9, 2022

MediaMath is committed to making advertising better for brands and consumers worldwide. While it may seem like a small contribution, advertising should not help support Russia or Belarus’ actions in Ukraine. MediaMath will not support any advertising in Russia or Belarus for the foreseeable future. Neil Nguyen, MediaMath CEO.

Geo targeting 52

Geo targeting Advertising 52

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. And then the full suite of targeting in July.” But that’s about to change.

Ad Targeting 87

Ad Targeting Ad Server Geo targeting Ad Tech 87

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108