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How Auto Brands Can Win With Mobile

InMobi

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. The future of mobile advertising looks bright and sophisticated.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Why Should Businesses Use Programmatic Advertising? What Is Programmatic Advertising?

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Why you should be excited about InMobi Ad SDK 360 for iOS6 and Jelly Bean

InMobi

Apple has introduced Identifier for Advertisers (IDA) , substitute for UDID that is now supposed to be used to serve targeted ads. non-permanent, non-personal device identifier, IDwill help with targeted advertising alleviating privacy concerns surrounding UDID. Youll hear more about this soon stay tuned!

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Connecting with Today’s Super Consumers: Mobile Moms

InMobi

“ In partnership with Decision Fuel & On Device Research, InMobi uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. hours per day consuming media content, with more of that time spent on mobile devices than any other platform.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

If you’re not new to programmatic advertising, you may know a little about Google AdMob. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. AdMob or Google Ads for Interstitial Ads.

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Ad Fatigue: What Is It and How to Deal With It

Single Grain

In this post, we’ll walk through the main factors that are making the biggest impact on your advertising strategy and why they could be contributing to message overload with your audience – as well as how to detect when it kicks in and how to minimize ad fatigue. Work With Us What Is Ad Fatigue? This is an early warning sign of ad fatigue.

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The Mobile Opportunity for Travel Marketers

InMobi

billion in 2016 on digital advertising which includes both online and mobile. Although roaming data charges are higher, many airports offer free WiFi within the airports which provides an opportunity for retail brands to use geo targeted mobile ads and time bound offers to drive foot traffic.