Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. Today, header bidding is an essential strategy for maximizing revenue and improving the user experience. Key Components of Header Bidding 1.

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Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. This blog post is going to explain how server-side header bidding works and its primary benefits.

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Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Let’s find out!

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Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to header bidding analytics is essential to maximizing ad yield. hide ] What Are Header Bidding Analytics?

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Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. Consult us before you evaluate your own requirements and goals when considering AdX or implementing header bidding strategies.

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Ad Monsters

FEBRUARY 16, 2023

For example, in the digital advertising landscape, programmatic advertising has revolutionized how advertisements are bought and sold, using technology to automate the process and deliver targeted, data-driven campaigns. What Is Header Bidding and How Does It Work?

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Playwire

MAY 10, 2023

The Best Header Bidding Partners in 2023 are: Amazon Index Exchange Magnite Pubmatic Xander OpenX Triplelift Sharethrough Note: this article is regularly reviewed and updated to keep the guidance current and the list up to date.

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Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper?

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Playwire

JUNE 27, 2022

If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard.

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AdPushup

FEBRUARY 13, 2023

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. Digital advertising is an ever-changing world. At the same time, [.]

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YieldBird

APRIL 27, 2023

As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as companies look for ways to optimize their advertising campaigns and generate more revenue. A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered.

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Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Day 1: Accusations and badgering of witnesses (Sept. Bottom line.

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Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory. Variety drives value both for your audience and your advertising partners.

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Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

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Playwire

JANUARY 24, 2025

Key Points Prebid Video extends header bidding to video advertising, enabling publishers to increase competition for their video inventory and potentially boost ad revenue. Key components of Prebid Video include video player integration, VAST and VPAID support, and robust analytics for performance tracking.

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PubMatic

OCTOBER 27, 2022

For a web publisher, utilizing third-party header bidding technologies is commonplace. With the evolution of header bidding, effective web monetization does not simply stop at flattening the waterfall or increasing the number of bidders. This doesn’t need to be the case. Optimize your Prebid setup.

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Playwire

JANUARY 20, 2025

Key Points OpenRTB is the foundational protocol for programmatic advertising, while Open Bidding and Prebid are header bidding solutions that publishers can implement.

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Relevant-Digital

JUNE 10, 2024

Header bidding is one of the best and most common money-makers in programmatic advertising. It offers Publishers high yield and transparency, but its implementation and maintenance are the catch.

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MNTN

AUGUST 30, 2024

You need to use every advantage at your disposal to stand out in the competitive world of digital advertising. One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding?

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AdPushup

OCTOBER 19, 2023

Delve into the transformative influence of Server Side Header Bidding on programmatic advertising. Explore how this innovative technology is reshaping the industry, enhancing efficiency, and optimizing revenue streams for both publishers and advertisers.

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MNTN

AUGUST 30, 2024

You need to use every advantage at your disposal to stand out in the competitive world of digital advertising. One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding?

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Admixer

APRIL 19, 2024

Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers alike.

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Automatad Inc.

JANUARY 29, 2023

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

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AdPushup

FEBRUARY 2, 2023

Learn how header bid optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease There’s no doubt that header bid optimization can help publishers maximize their ad revenue and improve their website’s overall user experience.

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AdPushup

FEBRUARY 2, 2023

Learn how header bidding optimization for better ad revenue and performance with our step-by-step guide. Boost your advertising profits with ease There’s no doubt that header bidding optimization can help publishers maximize their ad revenue and improve their website’s overall user experience.

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Exchange Wire

SEPTEMBER 5, 2024

AdPlayer.Pro, a global provider of advanced SaaS video advertising technology, has released its Q2 2024 report, highlighting significant advancements in its platform's capabilities from April to June 2024. Notably, some of the key developments included the introduction of enhanced header bidding [.]

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Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. Here comes automation to the rescue again in the form of programmatic advertising. What Is a Header Bidding Wrapper? What does this mean?

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AdPushup

MARCH 13, 2023

Looking for the top 10 header bidding partners in 2023? This updated list features some of the best networks and exchanges to maximize your ad revenue through real-time bidding auctions. There is no denying that the introduction of header bidding in the advertising industry has changed the way publishers sell their ad inventory.

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AdPushup

MARCH 13, 2023

Looking for the top 10 header bidding demand partners for 2023? This updated list features some of the best networks and exchanges to maximize your ad revenue through real-time bidding auctions. However, [.]

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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Admixer

MAY 30, 2024

The digital advertising world is on the cusp of a major upheaval. Growing privacy concerns and tightening regulations are rapidly eroding the dominance of third-party cookies, the long-standing backbone of behavioral cookie targeting.

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AdPushup

MARCH 11, 2023

Server-Side Header Bidding is a programmatic game changer for publishers. Do you want to improve it through server side header bidding? In the world of programmatic advertising, the competition for [.] Learn how can it transform publishers ad revenue and online reputation like never before?

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Automatad Inc.

FEBRUARY 8, 2024

Unlocking the full potential of header bidding by crossing the complex integration and setup is a tough task for many publishers. Google Ad Manager (GAM) just got a solution for this – header bidding trafficking. In this extensive guide, we have covered everything about header bidding trafficking.

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