Media Math

MARCH 22, 2022

There’s a lot of cat and mouse playing out in programmatic advertising. Supply Path Optimization is the latest zigzag the industry’s done as a response to the advent of header bidding, which itself was a response to Google’s dominance in market making. And we don’t stop there.

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Header Bidding Advertising Cookies Viewability 91

Monetize More

DECEMBER 21, 2022

By Q4 or Quarter 4, advertisers will have increased budgets and gone into a buying frenzy. It’s best to put your best content in the “hottest” areas and place your advertisements near it. Advertisements displayed on your site are most likely customized for the holidays, so be sure to complement these with holiday-themed articles.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. But how do you choose an OTT advertising platform? hide ] What Is an OTT Advertising Platform? Magnite Did You Find the Right OTT Advertising Partner?

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. What Is a vCPM?

Viewability 52

Viewability CPM Impressions Fill rate 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. Additionally, advertisers can use RPM data to evaluate the effectiveness of their campaigns and make adjustments to improve performance.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Ad Monsters

DECEMBER 21, 2023

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. How Can Publishers Boost Their Ad Revenue with Header Bidding?

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. What Is a vCPM?

Viewability 52

Viewability CPM Impressions Fill rate 52

YieldBird

JANUARY 22, 2025

Its still a lot of challenge to conceptualize the ad experience and try to figure out if advertisers are going to buy it programmatically – if not, try to sell them directly. That means we want to show less ads, but make more revenue, which leads us to generating performance for the advertisers.

Advertising 52

Advertising Banner Education Cookies 52

Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

MediaFuse

JULY 10, 2017

This type of marketplace offered one-to-one relationships between advertisers and publishers with controlled access to high-quality inventory in a brand-safe setting. Today, the world of programmatic video advertising continues to evolve. One example of this is header bidding on video. Header Bidding.

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Header Bidding Demand Side Platform Ad Server Viewability 52

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Brid.tv

FEBRUARY 26, 2023

These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). They have become a staple in the industry due to having higher ad viewability. With better ad viewability come higher CPMs. Boost video and ad viewability with a floating HTML5 player.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Brid.tv

FEBRUARY 29, 2024

Digital advertising is a goldmine for website publishers. Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. However, relying on Google ADX comes with a catch — Google has quite strict advertising standards.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. Additionally, advertisers can use RPM data to evaluate the effectiveness of their campaigns and make adjustments to improve performance.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Monetize More

FEBRUARY 8, 2023

It doesn’t matter where you go since all ad managers have access to the same ol’ advertising sources. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Bid Scaling : Monitor & adjust ad partners based on their net revenue.

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Header Bidding A/B Testing Viewability Ad network 52

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. In other words, a display-only strategy for brands is not enough.

Click Through Rate 124

Click Through Rate Banner Fill rate Viewability 124

Monetize More

AUGUST 18, 2022

Ad Placement is placing advertisements on a publisher’s website to increase visibility for potential viewers, based on criteria that include the time of day, number of ad slots available, and specific advertisement requirements. We all know that ad viewability is a key metric you need to look into to optimize ad earnings.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

FEBRUARY 24, 2021

We expect that the proportion of users opting in to user tracking will be low, and consequently, advertisers have a much smaller pool of addressable users on Apple devices. These ad formats generally score better on viewability, engagement and conversions, and ultimately see higher CPMs, fills and ad spend from advertisers.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Brid.tv

NOVEMBER 25, 2022

In the past decade or so, digital content has become a valuable source of revenue for publishers, be it through subscriptions, advertisements, or individual purchases. An ad monetization platform is a software solution that allows publishers to monetize their content through advertisements. Extensive Video Header Bidding Support.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

MARCH 23, 2023

Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. Ad placements with high viewability rates, for example, ATF (above-the-fold) ads, should be the priority. As a result, advertisers will also increase their ad spending. traveling verticals).

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. These regulations have heightened user awareness and control over their personal data, leading to a significant impact on programmatic advertising models.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Monetize More

MAY 19, 2023

Setting pricing/blocking for specific buyers or advertisers In Open Auction Pricing rules , publishers can block an advertiser/buyer from serving on their sites or for a particular ad inventory. For example: The publisher can block the advertiser ‘A’ from serving ads on their travel page URL. through AdX. through AdX.

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Ad Exchange CPM Impressions Header Bidding 98

Automatad Inc.

OCTOBER 26, 2023

Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. In simple terms, it’s the art of making money from video advertisements displayed on your website. Instead of ads in a line, this method lets many advertisers compete at once in real-time auctions.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

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JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. RPMs are the most popular metric in the advertising industry that gives you the numbers for average earnings per thousand pageviews. Related Read : [link]. What’s the difference between RPM and RPS?

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. They are likely the first thing that comes to mind when talking about instream video advertising. There are three main kinds of pre-roll advertisements you can choose from.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Monetize More

OCTOBER 13, 2022

Dynamic pricing can give advertisers a better deal on inventory, while also giving publishers more revenue. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. The winning bid is then sent to Google. through Prebid.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

InMobi

MARCH 9, 2021

SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory. This happens as advertisers and DSPs reduce the duplication of supply across partners but also by reducing the number of hops in the supply chain.

Header Bidding 52

Header Bidding Ad Exchange Demand Side Platform ROI 52

Brid.tv

MARCH 7, 2023

From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. According to IAB Tech Lab’s Video Format Guidelines , instream video ads are video ads that accompany existing non-advertising video content. Managed Ads Service What Are Instream Ads?

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. For example, while back-to-school campaigns are in full swing, brand advertisers have also started planning future campaigns for the second half of the year, aiming to increase sales during events like Halloween, Black Friday, Christmas, and New Year’s Eve.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

OCTOBER 27, 2023

The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. It increases viewability and, thereby, the CPMs of the video ads.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

JANUARY 26, 2023

It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions. How to do so?

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Header Bidding CPC Click Through Rate Impressions 52

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. As a user scrolls, hiding previously rendered slots or showing previously hidden slots isn’t the proper implementation of lazy loading and doesn’t improve viewability. As a result, you get a good conversion.

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Viewability Header Bidding Impressions A/B Testing 52

YieldBird

JUNE 27, 2023

This serves as a protective measure for both advertisers and publishers against various forms of ad fraud. Ensuring compliance with ads.txt is essential in establishing trust and maintaining the integrity of the advertising ecosystem. These are important questions to ask.

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Header Bidding Ad Inventory Ad Tech Viewability 52