Digiday

FEBRUARY 24, 2025

Facing increased competition for consumer attention and rising costs of digital advertising, CPG marketers are maximizing campaign performance by leveraging data-driven insights to effectively deliver personalized and relevant messaging. Our respondents work across several industries, including retail, beauty, food/grocery and healthcare.

Healthcare 68

Healthcare Food Advertising Marketing 68

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Some marketing strategies, such as digital paid advertising, can boost numbers quickly. This can include long-term marketing strategies, healthcare videos, healthcare content marketing, and identifying your marketing goals.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech Series

JULY 18, 2022

Influx wins the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for the Best Healthcare Provider Website in 2022. As Influx CEO Adam Daniells said, “We are honored to receive this award for Best Healthcare Provider Website for 2022.

Healthcare 80

Healthcare Conversion Rate Marketing SEO 80

Martech

AUGUST 22, 2024

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website.

MarTech 116

MarTech Healthcare SEO Conversion 116

Fuel Lines

JULY 8, 2016

Jamie has provided counsel to a wide variety of consumer sectors – the arts, faith-based communities, grocery, healthcare, hospitality, restaurants, travel and package goods. Her blog The Lipstick Economy is well-read by marketers seeking to appeal to the 108 million women that compose the Lipstick Economy.

Agency 255

Agency Healthcare Marketing Advertising 255

The Ad Tech Blog

APRIL 26, 2024

This not only improves usability but also enhances the effectiveness of digital platforms, particularly in complex environments like digital advertising where user engagement is critical. This can frustrate users and diminish the overall effectiveness of advertising campaigns.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech Series

JANUARY 11, 2023

DeepIntent , the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Fuel Lines

JUNE 10, 2015

When I was on the editorial side of a healthcare magazine, I never ceased to be amazed at some of the obviously inappropriate pitches PR people sent my way. If you wanted to reach Chicago-area healthcare providers, our magazine could help you do so.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

Pharmaceuticals 96

Pharmaceuticals Healthcare Advertising Marketing 96

Basis

JANUARY 24, 2024

From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. What are your biggest pieces of advice for health and pharma advertisers as we move towards a cookieless future?

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

More About Advertising

JULY 2, 2021

Healthcare used to be one of those things that agencies did – but no-one wanted to talk about it much (although the money was reportedly good) or work on it. But, as the world tiptoes out of the pandemic, healthcare has become the new black – and not just for agencies. The airwaves are awash.

Healthcare 65

Healthcare Agency Advertising Finance 65

Martech Series

NOVEMBER 14, 2022

Segment’s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes. Best Practices For Healthcare In Cloud, Forrester Research, Inc., May 2022.”.

Healthcare 74

Healthcare Pharmaceuticals MarTech Communications 74

MNTN

JANUARY 31, 2025

Advertisers, listen up: no matter what industry youre in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year. In partnership with digital advertising agency Closed Loop , they used MNTN Matched to find the right B2B decision-makers on Connected TV (CTV).

Healthcare 98

Healthcare Fashion Audience Impressions 98

AdvertiseMint

JANUARY 19, 2025

In today’s fast-paced market, the top global advertisers are those that successfully balance massive marketing budgets with innovative strategies. This article sheds light on who these top advertisers are and the strategies they employ to stay ahead.

Pharmaceuticals 52

Pharmaceuticals Advertising Healthcare Audience 52

The Ad Tech Blog

JULY 18, 2024

AI bias in advertising is a significant concern in the ad-tech industry. This article explores how to mitigate bias in AI-driven advertising, ensuring fair and inclusive marketing practices. Understanding AI Bias in Advertising Key Points AI bias can perpetuate stereotypes and exclusionary practices.

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

Fuel Lines

AUGUST 7, 2013

ICOM has deep experience in Healthcare, Financial Services, Travel & Tourism, Automotive, Food, Retail and Telecommunications. Agency Networks advertising agencies agency networks executive director Gary Burandt ICOM Inc. ICOM has a history of serving international clients in multiple international markets in all product sectors.

Agency 276

Agency Public Relations Communications Healthcare 276

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Why Does Location Matter?

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Ad Monsters

SEPTEMBER 9, 2024

As advertisers grapple with the complexities of the open web, it’s time to rethink outdated perceptions. However, its perception has evolved in recent years, often framed in a good versus evil context by those battling for advertising dollars. Here’s what brands need to know to stay ahead in the evolving digital landscape.

Advertising 105

Advertising Healthcare Finance Conversion 105

Basis

DECEMBER 1, 2023

Further, health and pharma advertising is undergoing some substantial digital shifts: In 2023, the health and pharma industry spent $17.8 billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. OK, great,” some healthcare marketers might say. Certainly not!

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

More About Advertising

JANUARY 17, 2022

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. The post Healthcare is right direction for Unilever but GSK bid may have come too late first appeared on More About Advertising.

Healthcare 59

Healthcare Impressions Advertising Finance 59

Fuel Lines

JULY 27, 2016

More About AMI The Agency Management Institute (AMI), offers training and an agency owner network for small to midsize advertising, digital, marketing, media and PR agencies. Build A Better Agency website: Listen here. Google Play: Listen here.

Agency 235

Agency Healthcare Media Conversion 235

Basis

DECEMBER 5, 2022

Online healthcare delivery soared in 2020, and health and pharma advertising budgets followed suit. As we look to the future, one of the biggest topics in healthcare is going to continue to be—yep, you guessed it! Digital ad spend will reach $15.84 On one side: more and more people are prioritizing their data privacy rights.

Healthcare 52

Healthcare Marketing Education Conversion 52

Ad Monsters

APRIL 19, 2023

Contextual advertising, the practice of serving audiences ads based on the content they consume instead of their characteristics, is enjoying a resurgence as advertisers look for ways to target ads without relying on user data. Still, contextual advertising has yet to reach its peak potential.

Advertising 98

Advertising Healthcare Audience Cookies 98

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

Audience 80

Audience Healthcare Machine Learning Advertising 80

Ad Tech Daily

OCTOBER 11, 2024

Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV.

Healthcare 97

Healthcare Audience Ad Tech Marketing 97

Basis

OCTOBER 19, 2022

Today, we’re exploring the issue of digital misinformation, why healthcare marketers should care, and what they can do to protect themselves from its implications. In an increasingly digital world, more and more people are turning to the internet to meet their healthcare needs. Oh, and very personal healthcare choices?

Healthcare 52

Healthcare Marketing Media Advertising 52

Digiday

JULY 11, 2023

Marketing and advertising have become increasingly challenging due to privacy laws and sector-by-sector regulations, with more legislation likely to come, as indicated by the recent moves to ban TikTok in the U.S. including Montana’s recent TikTok ban. Continue reading this article on digiday.com.

Healthcare 53

Healthcare Marketing Media Advertising 53

The Ad Tech Blog

JULY 17, 2024

HE is particularly useful in scenarios where data privacy is paramount, such as in healthcare and finance. FL is particularly useful in industries where data privacy is critical, such as healthcare, finance, and advertising. This means that sensitive data can remain secure while still being processed.

Healthcare 130

Healthcare Machine Learning Finance Ad Tech 130

Ad Tech Daily

SEPTEMBER 23, 2024

Partnering with PurpleLab®, Simulmedia integrates healthcare data to deliver cost-efficient campaigns across linear and streaming TV, ensuring compliance and targeting precision.

Pharmaceuticals 105

Pharmaceuticals Healthcare Marketing Ad Tech 105

Ad Tech Daily

OCTOBER 28, 2024

In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution.

Healthcare 96

Healthcare Marketing Ad Tech Media 96

Martech

MAY 11, 2023

platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

MarTech 112

MarTech Healthcare Impressions Agency 112

Digiday

JUNE 8, 2023

Recently, purpose-driven and inclusive marketing has found itself under fire, with “woke” advertising from Bud Light, Miller Lite and Adidas in the spotlight. For some companies, like LGBTQ+ healthcare brand Folx Health and August, a period care company, inclusive marketing is a no-brainer.

Healthcare 85

Healthcare Advertising Marketing Media 85

Martech Series

SEPTEMBER 8, 2022

MRI-Simmons, the essential consumer truth set, announced the addition of Brian Katz as Vice President of Advanced Advertising. Based in New York, Katz will play a critical role in the growth of advanced advertising revenue and product innovation for MRI-Simmons. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Advertising 91

Advertising Healthcare MarTech Audience 91

Fuel Lines

JANUARY 10, 2019

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! ” – Association of National Advertisers (ANA). This isn’t a new discovery for me. What are prospects looking for?

Agency 222

Agency Healthcare Manufacturing Audience 222

Martech Series

SEPTEMBER 20, 2022

Advertisers will be able to seamlessly track the carbon emissions of their digital ad campaigns using IAS and Good-Loop data feeds. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability.

Healthcare 74

Healthcare Media Advertising CPM 74

More About Advertising

APRIL 10, 2020

Unilever’s Dove is putting a new face on its ‘Real Beauty’ mantra, with ‘Courage is beautiful,’ showing healthcare workers bearing the marks of the protective equipment they need to wear treating Covid-19 patients. And the attendant exhaustion.

Healthcare 127

Healthcare Finance Media Agency 127

Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. MS: The U.S.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98