Adweek

JULY 27, 2023

Immersive advertising isn't just a game anymore. That's true on several levels since the drive to "immersion" in media intersects with several trends upending the advertising landscape. There's the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions.

Advertising 246

Advertising Cookies Impressions Media 246

Ad Monsters

JANUARY 24, 2025

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. This disconnect even extends to premium advertising spots like the Super Bowl. Physical stores represent a major media channel.

Media 109

Media Retail Advertising Cookies 109

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

CPM 120

CPM CPC Click Through Rate Impressions 120

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Retail Marketing Agency 101

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

Advertising 96

Advertising Retail Cookies Video Ads 96

illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades. Why invest in DOOH?

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. This development continued to evolve in 2024.

Advertising 71

Advertising CPM Impressions Video Ads 71

Adweek

FEBRUARY 27, 2025

As the platform enters its second year with ads, advertisers have praised the streamer for its robust data offering, impressive reach, and premium content. But the streamer still.

Video Ads 291

Video Ads Impressions Audience Advertising 291

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Adweek

JANUARY 19, 2024

If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion. As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S.

Ad Tech 312

Ad Tech Cookies Impressions Advertising 312

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. This is because RMNs are on the rise, evidenced by their now crucial role in modern programmatic advertising. Meanwhile, a retail media network refers to the specific, retailer-owned channels that serve retail media advertisements.

Retail 52

Retail Media Advertising Viewability 52

Ad Monsters

DECEMBER 2, 2024

As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% Advertising has proven to be a lucrative revenue driver for tech platforms who’ve figured out how to optimize their yield while legacy content owners play catch up. Punchline: the answer is both.)

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Adweek

NOVEMBER 19, 2024

1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. That achievement is all the more impressive considering that few significant news. NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No.

Impressions 277

Impressions Advertising 277

Adweek

APRIL 18, 2024

We're talking over 800,000 impressions, 5,000 reactions and a. I mean, let's call a spade a spade--it's broken. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up.

Agency 347

Agency Impressions Advertising 347

AdExchanger

NOVEMBER 3, 2024

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.”

Impressions 110

Impressions Media Advertising Marketing 110

AdExchanger

OCTOBER 30, 2024

Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. Impressive numbers. Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. This is the first time YouTube has ever hit that milestone.

Impressions 101

Impressions Advertising 101

Adweek

MAY 23, 2023

After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months. While I was initially surprised that an issue as well established as climate was new to the sector, I've been very impressed with the seriousness with which many.

Impressions 287

Impressions Advertising 287

Martech

SEPTEMBER 5, 2024

Calculating conversions by 1,000 impressions shows free trials nearly double demos. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. For branded campaigns, free trials drove 167% more conversions per impression. Obility’s analysis of paid search ads for demos and free trials.

Non-Profit 126

Non-Profit Click Through Rate Impressions Conversion Rate 126

Martech

OCTOBER 25, 2023

The pro-bono effort is the work of digital advertising platform GumGum. It also leans into a lot of forward-looking technology and advertising solutions to be where their help can be received by young people. The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Get MarTech! In your inbox.

Impressions 115

Impressions Non-Profit CPM MarTech 115

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions 98

Impressions Click Through Rate Video Ads Ad Tech 98

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

MNTN

MARCH 6, 2025

Over-the-top (OTT) advertising isnt the futureits the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. This guides got everything you need to nail OTT advertising in 2025. By 2025, U.S.

Advertising 52

Advertising Audience Impressions Retargeting 52

AdvertiseMint

DECEMBER 23, 2024

This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success. Video commercials**, on the other hand, are more engaging and typically play before or during a live stream, offering a more immersive advertising experience.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. FAQs about Digital OOH What makes digital OOH advertising effective?

Advertising 130

Advertising ROI Impressions Audience 130

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 279

Impressions Ad Tech Retail Media 279

Adweek

MAY 1, 2023

The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase.

Impressions 246

Impressions Conversion Advertising 246

Adweek

JUNE 19, 2022

Connected TV technology company Brightline wants to overhaul its streaming ad suite, and it's starting with a slew of CTV advertising products. The product suite is getting a shiny new name, rebranding to OTT Accelerator from Brightline Ad Impressions.

Impressions 245

Impressions Advertising 245

Martech

DECEMBER 3, 2024

Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost. However, not all impressions have the same impact, even if their numbers seem comparable. For instance: Linear TV impressions are averaged across large demographic groups.

Media 126

Media Impressions Audience Conversion 126

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

Advertising 129

Advertising Impressions Demand Side Platform Conversion 129

Exchange Wire

OCTOBER 15, 2024

Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] Secures USD$8mn (£6.1mn) to Change Advertising appeared first on ExchangeWire.com. Ad tech startup XPLN.AI The post XPLN.AI

Viewability 115

Viewability Advertising Ad Tech Impressions 115

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

CPM 114

CPM Demand Side Platform Media Impressions 114

MNTN

FEBRUARY 11, 2025

Advertising video on demand (AVOD) has quickly become one of the most popular streaming content models for both consumers and service providers. Below is everything you need to know about advertising video on demand, so you can tap into this invaluable medium for reaching prospective customers. AVOD currently offers 71.7% What Is AVOD?

Advertising 52

Advertising Audience Impressions Ad Inventory 52

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook.

Retail 117

Retail Impressions MarTech Media 117

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. to an impressive +25.1%. One of the most notable trends highlighted in the report is the continued ascent of retail media.

Marketing 117

Marketing Retail Impressions Media 117

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130