Single Grain

APRIL 13, 2025

to optimize LinkedIn advertising for our clients. Powerful advertising tools and targeted ABM strategies represent a fundamental reinvention of how B2B companies leverage LinkedIn for business growth. Their traditional LinkedIn advertising approach generated awareness but failed to convert high-value prospects into sales opportunities.

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

InMobi

JANUARY 21, 2014

Here are some of the global highlights: Overall, the volume of impressions in Q4 2013 was up, globally, significantly on the InMobi network since the previous quarter. Of the growth, in-application ads contributed to 53% of mobile ad impressions. Tablets accounted for almost 15% of the total platform impressions, up 1.7%

Impressions 52

Impressions Mobile Ads Marketing Manufacturing 52

Basis

JANUARY 26, 2024

Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement. Digital out-of-home (DOOH) and dynamic podcast advertising are two channels that are growing leaps and bounds post-pandemic.

Advertising 98

Advertising Marketing Cookies Impressions 98

Martech Series

OCTOBER 25, 2022

Canada, and Latin America among major original equipment manufacturers (OEMs) and emerging CTV publishers and platforms. Global CTV impressions in 2020 increased 60% year over year, and CTV accounted for 40% of all video impressions, up from 31% in 2019. Column6 has a large and growing footprint in the U.S., By 2025, the U.S.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

InMobi

OCTOBER 29, 2014

Here are some of the global highlights: Overall, in Q3 2014, the volume of impressions on the InMobi network was up globally compared to the previous quarter. percent of mobile ad impressions. Smartphones still account for the lion’s share of impressions with 78%, up 5.9 This growth was driven by in-app ads that contributed 80.0

Impressions 52

Impressions Manufacturing Mobile Ads Advertising 52

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 102

Retail Media Advertising Manufacturing 102

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Gamifying Mobile Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Digiday

JUNE 27, 2022

Automotive as an advertising category isn’t in that group. Otherwise, there would be more advertising. In February, when inflation fears started to get louder, spending of the top 10 automotive advertisers on linear ad impressions in the U.S. For context, no month in 2021 saw impressions dip below this point.

Advertising 69

Advertising Media Impressions Manufacturing 69

Single Grain

DECEMBER 27, 2024

Both platforms offer impressive features like intent data collection, account targeting, and personalization. Organizations can use 6sense to identify accounts based on firmographics, use that data to segment accounts, better target accounts individually or in groups, and personalize advertising and marketing efforts.

Impressions 52

Impressions Marketing ROI Conversion Rate 52

Martech Series

OCTOBER 20, 2022

Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. This technology, built off the IAB native ads spec, brings new tools to the most important first impression consumers have with their television, the navigation of the home screen.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

InMobi

JANUARY 28, 2013

and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network.

Impressions 40

Impressions Electronics Shipping Manufacturing 40

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Digiday

FEBRUARY 23, 2023

The Olaplex case is part of a growing trend of customers taking legal action against what they allege is false advertising or misleading marketing. The Olaplex lawsuit alleges negligence, false advertising and the use of lilial, a chemical compound the European Union banned in March 2022. today are currently made in New York and Iowa.

Advertising 95

Advertising Food Public Relations Retail 95

Rob Campbell

OCTOBER 30, 2024

From the fact we prefer to give answers rather than gain understanding right through to our motivation seems to be more about impressing our peers than doing things that actually change outcomes. This last one is exemplified by something I saw when I was recently in China. Specifically this: How lovely is that?

Manufacturing 62

Manufacturing Impressions Marketing Advertising 62

Martech Series

SEPTEMBER 28, 2022

Given the fast pace of today’s digital marketing and advertising sectors, is there a way to put the product team in the driver’s seat? In the early days, auto manufacturers had to build cars from scratch. Today we have an ecosystem of manufacturers that deliver predesigned and pre-built components to auto brands.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Martech

MAY 5, 2022

None of the exchanges caught it and stopped it, and no advertiser agencies knew it happened right until the Wall Street Journal article hit. So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? So that’s what the advertisers are paying for. Why is that more important?

Impressions 97

Impressions Ad Exchange Ad Tech Advertising 97

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Martech Series

MARCH 2, 2023

Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative , which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services. Today it’s a no brainer.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

All About Advertising Law

MARCH 13, 2024

The National Advertising Division of BBB National Programs (NAD) recommended last month that Stihl Incorporated USA (Stihl), a manufacturer of equipment and tools, discontinue or modify its unqualified “Made in America” claims. The case reinforces the age-old tenet that a disclosure cannot cure a false claim or a false net impression.

Advertising 52

Advertising Manufacturing Impressions Media 52

Martech Series

JUNE 24, 2022

It is an impressive feat for the company, which only specializes in manufacturing computer chips. They are quirky, intriguing, and interesting. Intel is a B2B brand, and the popularity of its videos lies in its ability of unbelievable storytelling.

Marketing 126

Marketing Manufacturing Audience Entertainment 126

InMobi

JULY 23, 2014

Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on the InMobi network was up significantly compared to the previous quarter. percent of mobile ad impressions. Smartphones still account for the lion’s share of impressions with 72%, up 4.2 percentage points from the previous quarter.

Ad network 52

Ad network Impressions Manufacturing Mobile Ads 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

Ad Monsters

APRIL 29, 2024

That presents a problem for auto advertisers. CTV provides the best of linear TV and digital advertising, allowing auto advertisers to target high-engagement ads directly to consumers while they’re watching their favorite programs. With CTV, you don’t have to buy millions of impressions to make a sale.

Cookies 52

Cookies Advertising Impressions Manufacturing 52

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. Wait…there are that many categories, tools, and companies just for audio advertising?!” For digital advertisers, the upside to embracing automation manifests as time savings.

Media 97

Media Marketing Healthcare Manufacturing 97

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. In advertising, the biggest differentiator is proven outcomes. Addressable ads are also more memorable and likely to drive action. Addressable TV unlocks that opportunity.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

MNTN

OCTOBER 27, 2022

From Patagonia to The Body Shop , Lululemon to Ikea , advertisers are taking note, developing full campaigns that speak to their eco-friendliness. Gen Zs and Millennials, on the other hand, were much less engaged by these advertisements. Beloved pop group Coldplay has even done its part to go green. trillion in purchasing power.

Pop-Up 98

Pop-Up Shipping Audience Manufacturing 98

Ad Beat

AUGUST 6, 2024

All of which is music to the ears of advertisers looking to use the Games to boost brand awareness and sales. With that in mind, we used Adbeat’s exclusive competitive advertising intelligence data to analyze how brands like Gillette, Intel, and Toyota are leveraging the Olympics as part of their US display ad strategies.

Real Estate 83

Real Estate Manufacturing Brand Awareness Audience 83

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. What Is Digital Out-Of-Home (DOOH) Advertising?

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Single Grain

JUNE 12, 2023

In recent years, misleading statistics in advertising have become increasingly prevalent. Companies and advertisers have realized that statistics can be manipulated to present their products in the best light possible and, as a result, consumers are often presented with a distorted view of the truth.

Advertising 52

Advertising Food Impressions Electronics 52

Digiday

SEPTEMBER 30, 2022

Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices. “We are anticipating growth in ad-supported CTV impressions for obvious reasons: Netflix and Disney+ enter the marketplace in Q4,” said Kelly Metz, managing director of advanced TV at Omnicom Media Group.

Manufacturing 71

Manufacturing Education Impressions Media 71

Single Grain

MAY 5, 2023

In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels. By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Kevel

APRIL 17, 2022

Instead, the best reporting provides value to advertisers by telling a compelling story about human behavior using data. Optimal reporting provides insights an advertiser can use to interpret not just their ad’s performance, but their business performance as a whole. Generating advertiser recommendations. Impressions.

Impressions 52

Impressions CPM Conversion Retail 52

Aronson Ads

MAY 22, 2024

With manufacturing returning, we can expect the F-Series to continue to dominate not only the world of pickup trucks but automotive sales in general. Whether drivers are impressed with its utility or fuel economy, they’ve increased their interest over time. Get in touch with us online or over the phone at (847) 297-1700.

Impressions 54

Impressions Manufacturing Marketing Advertising 54

Single Grain

FEBRUARY 23, 2021

With 9 million businesses advertising on Facebook in the second quarter of 2020, there’s an abundance of ads that make it harder than ever to make your brand stand out. What’s even more impressive is how the company used the video in the shape of a short quiz. Are you looking to create a Facebook ad, but you don’t know where to begin?

Audience 145

Audience Manufacturing eCommerce Food 145

Martech

NOVEMBER 15, 2021

Know how your customers interact with your advertising today and into the future. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. Click here to download! A sophisticated UI.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform. million) went toward YouTube.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Aronson Ads

APRIL 15, 2022

At Aronson Advertising, we do a lot of market research. auto sales, but manufacturers and industry experts forecast* that EVs may comprise anywhere from twenty to fifty percent of auto sales within just ten years. We’re always looking at developing trends and ways to improve results for our clients. So what’s the best way to do this?

Marketing 57

Marketing Manufacturing Education Impressions 57