Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. This is why brands must rethink their media strategies and redefine how success is measured. Consider a wider range of media channels and include touchpoints like: Streaming audio. Augmented reality (AR). Influencer marketing.

Media 131

Media Impressions Audience Conversion 131

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. In-store retail media. One of the most important clarifications is how IAB defines in-store retail media. Why we care. Ad formats.

Retail 115

Retail Media Pop-Up Brand Lift 115

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

Advertising 133

Advertising Impressions Demand Side Platform Conversion 133

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 106

Advertising Marketing Ad Inventory Impressions 106

More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

Media 105

Media Entertainment Impressions Agency 105

VideoWeek

JUNE 10, 2024

Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes.

Media 104

Media Advertising Audience Brand Awareness 104

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 279

Impressions Ad Tech Retail Media 279

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 106

Retail Media Advertising Manufacturing 106

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions.

Viewability 122

Viewability Advertising Impressions Media 122

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. So here’s what you need to know about programmatic advertising. Was it the creative?

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

AdExchanger

SEPTEMBER 16, 2022

There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue.

Clickbait 113

Clickbait Pop-Up Advertising Impressions 113

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Why we care.

Geo targeting 122

Geo targeting Advertising Click Through Rate Mobile Ads 122

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Advertising 119

Advertising Impressions Media MarTech 119

Martech

JANUARY 11, 2023

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . Advertisers, large and small, are making bold promises to eradicate the industry’s carbon footprint in the next decade.

Advertising 135

Advertising Impressions Audience MarTech 135

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. The guidelines will be open for public comment through October 13. Why we care. Guidelines.

Retail 132

Retail Media Cookies GDPR 132

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Such fields would add a great deal more context as to what the ‘Impressions’ reporting field actually means. Digital media is filled with such gotchas.

Media 120

Media Impressions Education Viewability 120

Ad Monsters

NOVEMBER 28, 2024

AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. Today’s digital landscape demands much more.

Advertising 100

Advertising Demand Side Platform Audience ROI 100

Paleo AdTech

SEPTEMBER 3, 2024

He joined the seminal Right Media in 2004 as VP of platform and ad sales, staying on after Yahoo acquired the company in 2007. Later, Ramsey was CEO at AddThis , acquired by Oracle, and president at Scout Media before joining his old friend and former PaleoAdTech guest Bill Wise at MediaOcean, where he is CDO.

Media 98

Media Ad Server CPM Ad network 98

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertising 115

Advertising Conversion Rate Conversion Impressions 115

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions 78

Impressions Click Through Rate Video Ads Ad Tech 78

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. What makes retail media networks valuable? That’s the kind of unique reach brands want.

Retail 123

Retail Media ROI Impressions 123

Ad Monsters

JULY 17, 2024

In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Amazon might have an advantage of cash and streaming technology, but their advertising savvy doesn’t come into play.

Advertising 109

Advertising Brand Awareness Audience Impressions 109

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. These tools make it even easier for advertisers to create images that fit Meta’s ad formats. billion to 2.06 billion in Q2 2023.

Advertising 104

Advertising Retail Impressions Ad Space 104

Digiday

SEPTEMBER 1, 2024

nearly two months ago, everyone expected it to make a splash with advertisers. Given its impressive track record of outpacing some hefty competitors in the past 18 months, the bar was set high. Tubi’s efforts to woo advertisers have been mooted. When Tubi made its debut in the U.K.

Advertising 96

Advertising Impressions Media Marketing 96

Martech

JUNE 10, 2022

It’s unparalleled in the approximately quarter-century of the digital media industry. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. The post IAB Tech Lab prepares digital media industry for ‘watershed moment’ appeared first on MarTech.

Media 122

Media Viewability Ad Exchange Impressions 122

AdExchanger

JULY 11, 2023

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing The post Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? appeared first on AdExchanger.

Media 105

Media Impressions Audience Marketing 105

Ad Monsters

JANUARY 5, 2024

TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV. And how can advertisers meet their diverse spending goals with less friction?

Media 105

Media Native Advertising Cookies Ad Tech 105

Ad Monsters

OCTOBER 31, 2022

Instead, I’m sure the ad tech ecosystem is grateful that she used her passion for deduction and problem-solving to decipher all things marketing and digital media. . For example, to have a little fun with it, impressions and clicks are circumstantial evidence and purchase data is direct evidence. The Innovator: Retail Media .

Retail 121

Retail Media Ad Tech Impressions 121

PubMatic

JUNE 21, 2024

Thanks to the growing convergence of CTV and commerce media, the “shoppable” future of TV that has long been promised is upon us. adult is spending nearly a full hour more with digital video each day than they are with traditional TV , a shift in power that has enabled enhanced data capabilities for advertisers. At the same time, U.S.

Media 90

Media CPM Retail Conversion Rate 90

illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades. Why invest in DOOH?

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Conversion Rate 128

Conversion Rate Advertising CPC CPA 128

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” Chrome Cookie Deprecation Chrome’s deprecation of third-party cookies will significantly impact digital advertising. It was a must-see discussion.

Cookies 110

Cookies Media Ad Tech Impressions 110

The Ad Tech Blog

JUNE 15, 2024

Understanding Emotional Advertising and Neural Pathways Key Points Emotional advertising can significantly influence consumer behavior by creating strong neural connections. Neural pathways formed through emotional advertising can lead to long-term brand loyalty.

Advertising 100

Advertising Brand Lift Machine Learning Click Through Rate 100