Martech Series

OCTOBER 18, 2022

Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns. This improvement upholds Volta’s ongoing commitment to providing the best digital out-of-home (DOOH) buying experience to further encourage integration into omni-channel and retail media campaigns. Volta Inc. ,

Impressions 71

Impressions Media Advertising Retargeting 71

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

Media 101

Media Advertising Ad Ops Non-Profit 101

VideoWeek

JUNE 10, 2024

Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes.

Media 104

Media Advertising Audience Brand Awareness 104

Ad Tech Daily

MARCH 2, 2023

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

Impressions 94

Impressions Ad Tech Media Ad Inventory 94

Ad Rants

JUNE 24, 2022

The advantages social media can unlock for your business or career are to some extent limitless. There are numerous guides on how to perfect social media advertising or how to increase your reach via social media, but many of these guides tend to ignore what visitors to your profile are going to see first: the banner.

Banner 190

Banner Media Impressions Advertising 190

More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

Media 105

Media Entertainment Impressions Agency 105

AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. One such term that often captures the attention of those in the industry is “impression.” ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. However, leveraging social media's real potential requires more than just posting and sharing.

Communications 223

Communications Media Audience Impressions 223

Paleo AdTech

SEPTEMBER 3, 2024

He joined the seminal Right Media in 2004 as VP of platform and ad sales, staying on after Yahoo acquired the company in 2007. Later, Ramsey was CEO at AddThis , acquired by Oracle, and president at Scout Media before joining his old friend and former PaleoAdTech guest Bill Wise at MediaOcean, where he is CDO.

Media 98

Media Ad Server CPM Ad network 98

Ad Tech Daily

MAY 24, 2023

Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas (..)

Impressions 92

Impressions Ad Tech Media Advertising 92

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 96

Retail Media Advertising Manufacturing 96

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Playwire

NOVEMBER 11, 2024

Key Points Best in-game advertising campaigns combine multiple touchpoints, from in-game integrations to influencer marketing Successful gaming activations require careful attention to authentic integration and player experience The most effective campaigns leverage both in-game elements and traditional digital media Measuring success goes beyond impressions (..)

Advertising 52

Advertising Impressions Media Marketing 52

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions.

Viewability 122

Viewability Advertising Impressions Media 122

Relevant-Digital

SEPTEMBER 25, 2024

Here, we’ve compiled some key highlights from the presentations, covering the state of digital advertising in Europe, the development of programmatic advertising, and media trends for 2025. The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. While the U.S.

Media 52

Media Advertising Retail Cookies 52

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. What is Retail Media Advertising? Retail Media Networks.

Ad Tech 105

Ad Tech Retail Media Advertising 105

Digiday

SEPTEMBER 1, 2024

nearly two months ago, everyone expected it to make a splash with advertisers. Given its impressive track record of outpacing some hefty competitors in the past 18 months, the bar was set high. Tubi’s efforts to woo advertisers have been mooted. When Tubi made its debut in the U.K.

Advertising 93

Advertising Impressions Media Marketing 93

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

Exchange Wire

OCTOBER 9, 2024

Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing partners, including a large CPG advertiser and an online beauty brand, have reported impressive results, including a 58% increase in [.]

Media 59

Media Impressions Advertising 59

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Such fields would add a great deal more context as to what the ‘Impressions’ reporting field actually means. Digital media is filled with such gotchas.

Media 127

Media Impressions Education Viewability 127

Ad Monsters

JULY 17, 2024

In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Amazon might have an advantage of cash and streaming technology, but their advertising savvy doesn’t come into play.

Advertising 111

Advertising Brand Awareness Audience Impressions 111

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. Choosing the right retail media provider is crucial for your advertising strategy. Choosing the right retail media provider is crucial for your advertising strategy. of total US media ad spend by 2027.

Retail 103

Retail Media CPM CPC 103

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

PubMatic

JUNE 21, 2024

Thanks to the growing convergence of CTV and commerce media, the “shoppable” future of TV that has long been promised is upon us. adult is spending nearly a full hour more with digital video each day than they are with traditional TV , a shift in power that has enabled enhanced data capabilities for advertisers. At the same time, U.S.

Media 90

Media CPM Retail Conversion Rate 90

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

Advertising 107

Advertising Impressions Demand Side Platform Conversion 107

OpenX

AUGUST 20, 2024

Curated deals offer unparalleled transparency, detailing the exact path of every purchased impression. Our deals are so carefully curated, the data is all transparent, you see exactly the path from which every impression was purchased,” said Bohrer.

Media 52

Media Impressions Conversion Audience 52

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. a technical or jargon term” – Oxford English Dictionary All industries have their buzzwords, but the advertising space seems to invite a few more than its fair share. However, they aren’t always relevant or helpful.

Advertising 86

Advertising Cookies Impressions Brand Awareness 86

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Why we care.

Geo targeting 104

Geo targeting Advertising Click Through Rate Mobile Ads 104

Digiday

NOVEMBER 17, 2024

Last week, Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. When Index sends an impression, Cognitiv provides real-time analysis to predict which ads will likely convert and then sends it back with an advertiser deal ID.

Demand Side Platform 81

Demand Side Platform Impressions Audience Cookies 81

VideoWeek

JULY 15, 2024

While many programmatic platforms offer self-serve capabilities which advertisers can use directly, major agencies usually get better rates on these tools thanks to their size and spending power. In some cases, advertisers will be locked out completely by minimum spend limits. And sales and outreach itself is costly.

Media 52

Media Advertising Marketing Ad Tech 52

Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them? It starts with a clickbait headline.

Advertising 84

Advertising Pop-Up Impressions Ad Inventory 84

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Advertising 100

Advertising Impressions Media MarTech 100

VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

Retail 52

Retail Media Ad Server Impressions 52