PubMatic

FEBRUARY 1, 2023

And, new privacy laws in several US states will impact how advertisers find and engage with consumers online. Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape.

Viewability 94

Viewability Demand Side Platform Cookies Impressions 94

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. What Is Performance Marketing?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 10, 2024

Companies across the world have budgeted more of their marketing dollars for online video advertising, social media, and other digital channels over the past few years. Today, we’ll discuss the critical steps you need to take for a successful performance marketing strategy. What Is Performance Marketing?

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

MNTN

NOVEMBER 4, 2022

Companies across the world have budgeted more of their marketing dollars for online video advertising, social media and other digital channels over the past few years. What Is Performance Marketing? Performance marketing is a form of paid advertising aimed to drive a particular marketing goal or metric.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

Lemonads

MAY 20, 2020

Before launching RichPush the team has been working on developing PlatformIO (White Label Advertising Platform) for a few years and then RichPush ad network was launched in 2018. With 7 years of experience in ad tech solutions development, RichPush founders created an ad network with flagship features that help to drive performance.

Ad network 52

Ad network CPC CPA Affiliates 52

Martech

MARCH 10, 2022

It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — to targeted accounts.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106