Advertising Impressions Public Relations 
Fuel Lines
JULY 16, 2012
He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. PR helps make you “discoverable” through.
Fuel Lines
FEBRUARY 19, 2014
That stat impressed upon me the shifting importance from chasing new business to “ getting found” by your target audience. It still amazes me that most advertising agencies do not have a written marketing plan. Strategic use of public relations can help small and midsized agencies level the playing field with larger competitors.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digiday
FEBRUARY 23, 2023
The Olaplex case is part of a growing trend of customers taking legal action against what they allege is false advertising or misleading marketing. The Olaplex lawsuit alleges negligence, false advertising and the use of lilial, a chemical compound the European Union banned in March 2022.
MNTN
FEBRUARY 27, 2025
Brand awareness works by introducing potential customers to your business in a way thats memorable and positive, setting a great first impression and then proceeding to interact with them consistently. Paid Advertising (Online and Offline) Invest in digital and traditional paid ads to increase brand awareness and reach niche markets.
Single Grain
JUNE 15, 2022
You need to constantly commit to delivering excellent experiences to your customers and producing phenomenal advertising campaigns. They’ll leverage things like user-generated content to boost your credibility and specialist advertising campaigns to draw attention to the defining characteristics you want to champion in your brand.
Single Grain
AUGUST 24, 2022
The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency? Let’s begin!
Flashtalking by Mediaocean
DECEMBER 13, 2021
Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.
Expert insights. Personalized for you.
279 
Let's personalize your content