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Verilabs Launches Kycdao, the Interoperable WEB3 Native Verification Service Aligned With Existing Regulations

Martech Series

Marketing Technology News: How to Advertise in a Recession in Five Simple Steps We’re empowering Web3 projects to operate in today’s uncertain regulatory environment with the peace of mind that they are fully compliant “Rather than reinventing the wheel, kycDAO leverages what already works in the real world and translates it to Web3. .

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A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions.

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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Whether you’re new to RTB or looking to take your programmatic advertising to the next level, this guide will provide valuable insights to help you succeed in the ever-growing digital advertising landscape.

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WPP Stream and The Cost of Trust in Advertising

InMobi

Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising. The discussions at Stream covered a spectrum of thought-provoking topics such as Artificial Intelligence, Parenting in the Digital Age, Why Hillary lost the Election, The Future of the Advertising Agency and Corporate Transparency.

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The Crazy Advertising Technology Landscape

InMobi

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. KEEP READING Advertisers This may seem like a self-explanatory term, but let’s define it just to be sure.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

However, marketing on social networks is not the only way for advertisers to drive engagement. Programmatic mobile advertising allows for achieving better results while significantly reducing human intervention. What is Mobile Programmatic Advertising? Marketers only need to set up the campaign; the platform does the rest.

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

This malware enables large-scale ad fraud, fake clicks, and scams that cost advertisers millions. As programmatic advertising grows, fraud detection struggles to keep up, making it easier for criminals to take advantage. Advertisers and publishers must stay alert and invest in better fraud protection to avoid wasting ad budgets.