Martech Series

OCTOBER 24, 2022

As part of the Technical Advisory Board, Yeung will advise on product strategy and development of Rokt’s cutting-edge ecommerce and advertising solutions. He most recently served as Google’s Director of Product Management and Product Lead for Advertising in Emerging Markets.

Machine Learning 86

Machine Learning eCommerce Information Technology MarTech 86

TechCrunch Ads

JUNE 9, 2022

Jailed Kremlin critic, Alexey Navalny, has hit out at adtech giants Meta and Google for shutting off advertising inside Russia following the country’s invasion of Ukraine which he argues has been a huge boon to Putin’s regime by making it harder for the opposition to get out anti-war messaging.

Information Technology 69

Information Technology Ad Targeting Media Advertising 69

Martech Series

AUGUST 24, 2022

The platform not only focuses on the mass entrepreneurship and innovation, but also on the roadmap and industry chain layout of national science and technology innovation, serving the industry development of new generation information technology, new retail and new catering industries and more.

Finance 84

Finance Information Technology Education MarTech 84

Martech Series

JANUARY 9, 2023

There are compelling business use cases in such diverse areas as customer service, sales, finance, operations, administration, law, information technology, and human resources. It can be used effectively across all industries.

Conversion 79

Conversion Finance Information Technology MarTech 79

Martech

SEPTEMBER 28, 2021

Apple has similar plans for IDFA, its identifier for advertisers. CCPA defines personal information as anything that can be associated or linked with an individual or household. Google has announced plans to phase out third-party cookies in its Chrome browser in late-2023. What identity resolution platforms do.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Digiday

JUNE 28, 2022

After hitting pause on ad spending in esports due to a shift of focus toward the casual side of gaming, non-endemic advertisers are back in force. And earlier this week, information technology firm Hewlett Packard Enterprise announced a partnership with Evil Geniuses, among other high-profile pacts.

Non-Profit 69

Non-Profit Information Technology Entertainment Audience 69

All About Advertising Law

DECEMBER 20, 2013

Developing and maintaining a social media presence is seen as a necessary part of business and advertising. A presence on social media involves not only advertising and running promotions through networking sites, but also becoming an active part of an ongoing dialogue with the ability to respond to customer feedback.

Media 49

Media Communications Information Technology Advertising 49

All About Advertising Law

MARCH 29, 2017

Ralph Groen worked as a VP for Information Technology for Coach USA, a tour bus company. A recent case involving a bus company executive provides a good case study in what not to do when facing a government investigation and the consequences of trying to hide or destroy evidence in an investigation.

Electronics 58

Electronics Information Technology Marketing 58

PubMatic

JUNE 16, 2022

and this figure is growing as the information technology sector expands. And in support of that mission, we are committed to building the digital advertising supply chain of the future – one that prioritizes transparency, efficiency, and performance, as well as sustainability.

Impressions 52

Impressions Shipping Information Technology Advertising 52

Digiday

SEPTEMBER 27, 2022

While media agencies find bot content concerning, some say it won’t become a higher priority until both platforms and advertisers sound the alarm. “I’d say what all that bot-generated content really endangers is the engaging experience advertisers want to be part of,” said David F.

Agency 69

Agency Machine Learning Conversion Media 69

Clearcode

FEBRUARY 15, 2022

Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. Advertising and Revenue Management Agencies. The Key Features of Advertising Order Management Systems. Create programmatic advertising campaigns across digital channels. Optimize advertising campaigns.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

All About Advertising Law

APRIL 6, 2016

FTC did not take this action alone, but rather developed the tool in conjunction with the Department of Health and Human Services’s (HHS) Office of the National Coordinator for Health Information Technology (ONC), Office for Civil Rights (OCR), and the U.S. Food and Drug Administration (FDA).

Food 40

Food Information Technology Agency Advertising 40

Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. The entire digital advertising industry relies on the accurate collection of information. What Is a Walled Garden in Ad Tech?

Ad Tech 52

Ad Tech Cookies Affiliates Audience 52

Single Grain

APRIL 10, 2020

SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months. Tigunia, a software and information technology consulting firm, enables team collaboration remotely. Google Cloud (software). Tigunia (consulting). Yelp (credits).

Marketing 128

Marketing Education Non-Profit Communications 128

All About Advertising Law

APRIL 3, 2018

The CPSC has previously voiced concern about (or, at least the need to evaluate) the harms IoT technology and smart products may cause to consumers.

Manufacturing 40

Manufacturing Electronics Agency Information Technology 40