Martech

FEBRUARY 20, 2025

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

MarTech 86

MarTech Demand Side Platform Machine Learning Conversion Rate 86

Martech Series

OCTOBER 24, 2022

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced that it has appointed two Google veterans to its team: Wilfred Yeung has joined the company’s Technical Advisory Board and Reuben Kan has joined as Distinguished Engineer.

Machine Learning 86

Machine Learning eCommerce Information Technology MarTech 86

Digiday

SEPTEMBER 27, 2022

While media agencies find bot content concerning, some say it won’t become a higher priority until both platforms and advertisers sound the alarm. “I’d say what all that bot-generated content really endangers is the engaging experience advertisers want to be part of,” said David F.

Agency 69

Agency Machine Learning Conversion Media 69