Martech

FEBRUARY 20, 2025

To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Processing.

MarTech 78

MarTech Demand Side Platform Machine Learning Conversion Rate 78

Martech

NOVEMBER 9, 2022

Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

Marketing 126

Marketing Information Technology ROI MarTech 126

Martech Series

JULY 26, 2022

ZW Data Action Technologies, Inc. , Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies. The post ZW Data Action Technologies Inc.

Information Technology 93

Information Technology MarTech Media Marketing 93

Martech Series

OCTOBER 24, 2022

As part of the Technical Advisory Board, Yeung will advise on product strategy and development of Rokt’s cutting-edge ecommerce and advertising solutions. He most recently served as Google’s Director of Product Management and Product Lead for Advertising in Emerging Markets.

Machine Learning 86

Machine Learning eCommerce Information Technology MarTech 86

Martech

SEPTEMBER 28, 2021

Apple has similar plans for IDFA, its identifier for advertisers. Pre-built connections to martech/ad tech platforms. CCPA defines personal information as anything that can be associated or linked with an individual or household. Google has announced plans to phase out third-party cookies in its Chrome browser in late-2023.

Cookies 114

Cookies Mobile Ads GDPR Ad Tech 114

Martech Series

JANUARY 9, 2023

There are compelling business use cases in such diverse areas as customer service, sales, finance, operations, administration, law, information technology, and human resources. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. It can be used effectively across all industries.

Conversion 79

Conversion Finance Information Technology MarTech 79

Martech Series

AUGUST 24, 2022

The platform not only focuses on the mass entrepreneurship and innovation, but also on the roadmap and industry chain layout of national science and technology innovation, serving the industry development of new generation information technology, new retail and new catering industries and more.

Finance 84

Finance Information Technology Education MarTech 84