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Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Nielsen] 54% of podcast listeners are likely to consider the brands they hear advertised on podcasts.
Apple has similar plans for IDFA, its identifier for advertisers. CCPA defines personal information as anything that can be associated or linked with an individual or household. Improved marketing ROI. Google has announced plans to phase out third-party cookies in its Chrome browser in late-2023.
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