Smarty Ads

SEPTEMBER 10, 2021

Nowadays, interstitial ads belong to the most popular ad formats. What are interstitial ads? Interstitial ads are full-screen ad formats that cover the interface of an app. If properly used and fully implemented, this ad format can help to increase downloads and revenue. Let's take a closer look.

Interstitial Advertising 52

Interstitial Advertising Advertising 52

NewProgrammatic

FEBRUARY 24, 2022

For years now the advertising industry has been changing towards a more data-centric approach. As a consequence, the pursuit of accuracy in targeted advertising has gradually led to abandoning all regards for user privacy. In 2022, we are facing a cookieless future of advertising. The death of device ID.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Ad Monsters

JANUARY 19, 2023

With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges. The eCPM of interstitial ads outperformed banner ads by 5,173%.

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98