Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. launched Simpli.fi Processing.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Martech

SEPTEMBER 9, 2024

However, newer machine learning options like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS) offer more automated tools to improve performance. The post Google Ads to deprecate enhanced CPC for search and display ads appeared first on MarTech. Processing.

CPC 111

CPC Machine Learning CPA Conversion 111

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The solution included Social Optimization, enabling advertisers to pre-screen content and deliver ads to suitable adjacencies. Processing.

MarTech 83

MarTech Demand Side Platform Machine Learning Conversion Rate 83

Martech

SEPTEMBER 27, 2021

As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. The default last-click model only counts the final interaction toward the attribution, so advertisers have the potential to miss out on contributing micro-conversions along the user journey.

Machine Learning 115

Machine Learning Conversion Cookies Advertising 115

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. These features provide branded shopping recommendations powered by machine learning based on what users search and pin. Promotions. Processing.

Machine Learning 117

Machine Learning Conversion MarTech Marketing 117

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech Series

OCTOBER 10, 2022

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. Moloco’s RMP is a turnkey ad serving platform that enables e-commerce marketplaces to set up their own in-house advertising business.

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. The post Go inside the modern marketing data stack appeared first on MarTech.

Marketing 110

Marketing Machine Learning MarTech Advertising 110

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers.

Retail 111

Retail Machine Learning Conversion Rate eCommerce 111

Martech Series

FEBRUARY 24, 2023

The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. Demand forecasting is a commonly utilized machine learning application in supply chain planning, according to a Gartner survey.

Machine Learning 88

Machine Learning Manufacturing Marketing Media 88

Martech Series

SEPTEMBER 26, 2022

(“mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.

Machine Learning 82

Machine Learning Finance Impressions MarTech 82

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. An all-encompassing attribution pipeline is essential in connecting digital advertising to real-world outcomes. The challenge?

Marketing 117

Marketing Machine Learning Retail ROI 117

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. These factors push major ad platforms to prove their value and give advertisers more control.

Machine Learning 119

Machine Learning Retail Media Advertising 119

Martech Series

JULY 20, 2022

Waymark works with companies from small agencies up to the Fortune 100 to generate millions of dollars in ad revenues by helping them create professional videos quickly and easily and close more deals with local advertisers. Marketing Technology News: MarTech Interview with James Kung, Senior Director of Product Management at Foursquare.

Machine Learning 83

Machine Learning MarTech Audience Agency 83

Martech

SEPTEMBER 9, 2024

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions. Each area could be modified for use in other business contexts.

Marketing 119

Marketing Non-Profit Machine Learning MarTech 119

Martech Series

NOVEMBER 8, 2022

New bias detection report enables users to confidently audit their machine learning models for bias at a glance with an easy-to-understand visualization. With the bias detection report, enterprise users can de-risk their machine learning programs.

Machine Learning 71

Machine Learning MarTech Conversion Marketing 71

Martech Series

AUGUST 11, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced that its 6sense Revenue AI platform has been selected as the winner of the “Best Lead Management Solution” award in the fifth annual MarTech Breakthrough Awards.

MarTech 89

MarTech Machine Learning Advertising Marketing 89

Martech

JANUARY 3, 2025

In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. You dont want to get bogged down in something like a machine learning tech stack if another part of the organization can handle it. AI is a big space. Processing.

A/B Testing 131

A/B Testing Machine Learning Finance Fashion 131

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

MarTech 119

MarTech Machine Learning Cookies Pop-Up 119

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Machine Learning 113

Machine Learning Advertising Cookies Conversion Rate 113

Martech

MAY 23, 2024

TrueDialog introduced TrueDelivery, an AI- and machine-learning-powered deliverability alerting tool for SMS campaigns. The post AI-powered martech releases and news: May 23 appeared first on MarTech. The post AI-powered martech releases and news: May 23 appeared first on MarTech.

MarTech 109

MarTech Machine Learning SEO Agency 109

Martech

FEBRUARY 22, 2024

is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. Get MarTech! The post AI-powered martech releases: Feb 22 appeared first on MarTech. Seode AI’s Seode.ai The company also launched prlinkr.com which creates PR SEO backlinks strategies.

MarTech 106

MarTech SEO Machine Learning CPA 106

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Get MarTech! In your inbox.

MarTech 104

MarTech Machine Learning eCommerce Communications 104

Martech

MAY 12, 2023

Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. It lets advertisers: Create different versions of the same ad copy for different target groups, while maintaining the main message. Get MarTech! Why we care. In your inbox.

Advertising 111

Advertising Machine Learning MarTech Marketing 111

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Know how your customers interact with your advertising today and into the future. Machine learning.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World. “We are honored to be chosen as the “Best Behavioral Targeting Platform” in the 2022 MarTech Breakthrough Awards,” said Aziz Rahimtoola, CEO of Sabio. Sabio Holdings, Inc.,

MarTech 90

MarTech Demand Side Platform Machine Learning Advertising 90

Martech

FEBRUARY 1, 2024

This data is used to train machine learning models to recognize patterns, predict customer behavior, personalize content, and more. The post AI-powered martech releases and news: Feb. 1 appeared first on MarTech. Data is the Foundation: AI thrives on large volumes of high-quality data.

MarTech 106

MarTech Machine Learning Conversion Media 106

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics offer a more nuanced understanding of how users engage with content, prompting this transition among marketers seeking more impactful and effective advertising strategies.”

Media 129

Media Advertising Click Through Rate Machine Learning 129

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial. The DOJ’s presentation.

Search Advertising 112

Search Advertising Advertising Click Through Rate Machine Learning 112

Martech

NOVEMBER 22, 2024

“We used to call it machine learning. The post AI is ringing in big holiday shopping changes appeared first on MarTech. Criteo expects AI to make a significant difference during Cyber Week and the holiday season. Major vendors are betting on it. We’ll soon see. Email: Business email address Sign me up! Processing.

Machine Learning 108

Machine Learning Retail Audience MarTech 108

Martech Series

MARCH 1, 2023

a leading provider of next-generation data intelligence and advertising technologies, has launched its Mobi-AI engine, an artificial intelligence enabled optimization engine that can modernize how programmatic digital advertising works. is a next-gen, Platform-as-a-Service (PaaS) company for data and advertising.

Machine Learning 81

Machine Learning Advertising Conversion Rate MarTech 81

Martech Series

JULY 22, 2022

Advertising is used to promote a brand, service, product, or offer. Right from the year 1994 when the first display ad was showcased till today, this kind of advertising has evolved. Display advertising has matured through different stages. When it comes to advertising, you must choose the best for your brand.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? How are you seeing digital advertising evolve in today’s market and what kind of adtech are you seeing coming to the forefront in today’s market? Looking for some ways to optimize your ad spend?

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

OCTOBER 28, 2022

The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. But without cookies, and the ability to use personal data in advertising, the industry is now facing significant disruption. Yet without this data, marketers face advertising to anonymous users.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. It is designed to simplify the advertising process and streamline reaching customers. Get MarTech! In your inbox.

MarTech 81

MarTech SEO Machine Learning Impressions 81

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Click here to download!

Machine Learning 132

Machine Learning Marketing ROI Demand Side Platform 132