Adweek

APRIL 17, 2024

Produced by Nokia manufacturer Human Mobile. At Milan Design Week, where the world's most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s.

Manufacturing 330

Manufacturing Retail Advertising 330

AdExchanger

JUNE 25, 2023

Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit. Unlike Instagram, The post Moderating The Moderators; Will TikTok Become A Product Manufacturer? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. appeared first on AdExchanger.

Manufacturing 105

Manufacturing Advertising Ad Exchange eCommerce 105

Adweek

JANUARY 17, 2024

In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country's most recognizable brands. To mark the start of its 75th U.S.

Manufacturing 336

Manufacturing Marketing Advertising 336

Adweek

FEBRUARY 7, 2023

Just in case you forgot that WeatherTech manufactures its products in America, the brand is back with a $7 million reminder. The automobile accessories company knows that a line of vehicle floor mats does not elicit innate consumer emotion, but it has found a way to justify a softer presence in an advertising space riddled.

AutoMobile 278

AutoMobile Manufacturing Advertising 278

Adweek

NOVEMBER 15, 2023

To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini-game on Instagram that allows people to drive a Dodge Hornet from the comfort of their home. The game places the person's face at the top of the.

Manufacturing 308

Manufacturing Advertising 308

Adweek

SEPTEMBER 12, 2022

In his stand-up routine on advertising, comedian George Carlin said, "America's leading industry is still the manufacture, distribution, packaging and marketing of b t." Although the bit is decades old, the public's attitude toward advertising unfortunately hasn't changed much. Digital technologies and social media give.

Manufacturing 244

Manufacturing Media Advertising Marketing 244

VideoWeek

DECEMBER 17, 2024

Manufacturers are responsible for selecting the best tires based on the vehicles specs, performance requirements, and intended usage. The selection process requires expertise and involves extensive testing and commercial discussions for the manufacturer to provide the best possible options to its clients.

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Retargeting 122

Retargeting Ad Targeting Manufacturing Communications 122

AdExchanger

JANUARY 17, 2023

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger. The largest demand-side platforms, meanwhile, are each tackling addressability differently.

Demand Side Platform 130

Demand Side Platform Manufacturing Advertising Cookies 130

VideoWeek

NOVEMBER 20, 2024

Starting next year, the OS will be deployed by smart TV original equipment manufacturers (OEMs), as well as streaming TV aggregators. The Trade Desk said Ventura will help solve key issues with current OS in the market, including “frustrating user experiences, inefficient advertising supply chains, and content conflicts-of-interest.”

Ad Tech 110

Ad Tech Manufacturing Advertising Audience 110

illumin

OCTOBER 22, 2024

In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks. Follow @illuminHQ

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105

Ad Monsters

APRIL 2, 2025

The FTCs lawsuit against Southern Glazers could be the first domino in a broader crackdown on retail medias influence over pricing and access, forcing transparency in an industry where advertising commitments often determine who gets to compete. But if you dont guarantee at least X amount of advertising, then you cant put it on our shelf.

Retail 52

Retail Media Manufacturing Pop-Up 52

Fuel Lines

APRIL 15, 2013

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.”

Agency 262

Agency Manufacturing Advertising Marketing 262

VideoWeek

MARCH 13, 2025

Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product. In his announcement of Ventura, Green spoke of a fragmented and inefficient supply chain in CTV advertising. One of these is winning over hardware partners.

Manufacturing 59

Manufacturing Demand Side Platform Ad Inventory Ad Tech 59

Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. The post Roku introduces Advertising Watermark appeared first on MarTech.

Advertising 103

Advertising Manufacturing Ad Inventory Impressions 103

AdExchanger

JULY 24, 2023

Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.

Ad Exchange 97

Ad Exchange Manufacturing Advertising Mobile Ads 97

Martech

FEBRUARY 5, 2025

consumer product brands, manufacturers and agencies. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S.

Retail 112

Retail Media Marketing Manufacturing 112

More About Advertising

FEBRUARY 21, 2025

Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the tired old tropes of mountain roads and night time cityscapes. This one for the C3 … The post BETC takes Citren on a bear hunt first appeared on More About Advertising.

Manufacturing 52

Manufacturing Advertising 52

Fuel Lines

JULY 16, 2012

He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. His business-to-business agency used social media, especially a niche blog called “Tradesmen Insights,” to target a very narrow audience: Manufacturers that are trying to reach professional tradesmen.

Agency 279

Agency Public Relations Manufacturing Finance 279

Ad Monsters

SEPTEMBER 10, 2024

We explore what this means for advertisers, publishers, and the future of CTV. This is about controlling the entire advertising infrastructure — from retail media to CTV to the open web. Think about how OpenPath bypasses SSPs to create a direct line between advertisers and publishers. But things could get tricky for publishers.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. But in 2024 Gen Z is a difficult advertising target. This means considering macro trends like sustainability and ethical manufacturing. This period spans from October to December, depending on who you ask. They bank on this rise in spending.

Retail 105

Retail Finance Manufacturing Entertainment 105

AdExchanger

AUGUST 11, 2024

Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. Say an ad for a premium speaker manufactured by HARMAN’s […] The post Why This Speaker Brand Is More Into Video For Marketing Than Audio appeared first on AdExchanger.

Manufacturing 105

Manufacturing Electronics Marketing Advertising 105

Martech Series

AUGUST 12, 2022

As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. Now, advertisers are beginning to pay greater attention to Connected TV, a once peripheral advertising platform. Hooking advertisers into CTV advertising.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech

JULY 22, 2024

If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. They manufactured and sold men’s brushless shaving cream and got creative. Maybe yes, but did the increase in brand awareness result in more sales? The Burma-Shave company was doing it in the 1930s.

Marketing 117

Marketing SEO ROI Brand Awareness 117

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 102

Retail Media Advertising Manufacturing 102

AdExchanger

JULY 1, 2022

The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. Last November, music labels.

Manufacturing 116

Manufacturing Advertising Media 116

AdExchanger

DECEMBER 5, 2024

CTV advertising is experiencing a power shift as original content manufacturers (OEMs) position themselves at the intersection of audiences, advertisers and content providers. By offering free, […] The post Driving Innovation: How OEMs Are Redefining The CTV Ecosystem appeared first on AdExchanger.

Manufacturing 104

Manufacturing Audience Advertising 104

Fuel Lines

JUNE 4, 2014

Chris was excited to report that he had just received an invitation to consultant and provide training for a major worldwide manufacturer of window coverings and architectural products. I had assisted Chris in developing his personal brand aimed specifically at the CEOs and CMOs of high-end home brands. This was welcome news.

Agency 276

Agency Impressions Communications Manufacturing 276

Ad Monsters

JULY 25, 2024

Simon Sikorski, President of Global Operations at XR Extreme Reach, urges the advertising industry to transition from sustainability policies to actionable outcomes, explicitly reducing storage, optimizing assets, and measuring efforts to lower carbon footprints as essential steps for a healthier planet. Are there low hanging fruits?

Advertising 105

Advertising Shipping Manufacturing Conversion 105

Martech

FEBRUARY 25, 2025

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. Physical labor was replaced by robots; mental labor is going to be replaced by AI and software.”

Marketing 104

Marketing Click Through Rate Manufacturing Banner 104

Digiday

DECEMBER 3, 2024

Walmart’s acquisition of smart TV manufacturer Vizio is official as of this week. Advertisers, however, are keeping the purse strings tied tight on brand budgets for now. Until those challenges are solved, advertisers don’t seem interested in parting with brand marketing dollars.

Retail 81

Retail Advertising Manufacturing Ad network 81

VideoWeek

AUGUST 2, 2022

1, and RTL Deutschland are setting up a new technology joint venture geared towards growing the availability and accessibility of addressable TV advertising across Europe. The aim is to reduce the barriers for broadcasters to be able to launch addressable TV offerings, or for smart TV manufacturers to run them.

Manufacturing 116

Manufacturing Entertainment Electronics Advertising 116

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. They prefer raw, unfiltered content over highly produced marketing materials.

Marketing 103

Marketing Entertainment Manufacturing Brand Awareness 103

Fuel Lines

JANUARY 10, 2019

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! ” – Association of National Advertisers (ANA). This isn’t a new discovery for me. What are prospects looking for?

Agency 222

Agency Healthcare Manufacturing Audience 222

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 106

Advertising Ad Server Manufacturing Audience 106

More About Advertising

FEBRUARY 2, 2024

New York Attorney General Letitia James, says: “For a decade, Publicis helped opioid manufacturers like Purdue Pharma convince doctors to overprescribe opioids, directly fueling the opioid … The post Opioid scandal costs Publicis $350m first appeared on More About Advertising.

Manufacturing 105

Manufacturing Advertising Finance Agency 105

AdExchanger

DECEMBER 21, 2022

Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including conversion rate. Luxury car manufacturer Audi recently experimented with using. The post Audi Drives Performance With An Attention-Based Bidding Algorithm appeared first on AdExchanger.

Conversion Rate 105

Conversion Rate Manufacturing Conversion Advertising 105