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In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks. Follow @illuminHQ
Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its searchadvertising operations. Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes?
In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Advertising Slowdown Leads to Cutbacks at Snap. German Regulator Highlights Google’s Dominance in Non-SearchAdvertising.
. “It shows that, at least when it comes to general search services and search-based advertising, the interests of Apple and Google are fully aligned. However, this may not equate to material losses for Google, which could remain the dominant search engine for both users and advertisers (and even device manufacturers).
Content marketing gets 3X more leads than paid searchadvertising. 70-80% of search engine users are only focusing on the organic results. GoPro is a manufacturer of action cameras that are mostly used in adventure sports. Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. 19) Headspace.
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