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With Google in hot water with the DOJ, what exactly are anti-trust laws?

illumin

In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks. Follow @illuminHQ

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Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case

Digiday

Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations. Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes?

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Advertising Slowdown Leads to Cutbacks at Snap. German Regulator Highlights Google’s Dominance in Non-Search Advertising.

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What Comes Next for Google’s Search Monopoly?

VideoWeek

. “It shows that, at least when it comes to general search services and search-based advertising, the interests of Apple and Google are fully aligned. However, this may not equate to material losses for Google, which could remain the dominant search engine for both users and advertisers (and even device manufacturers).

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. GoPro is a manufacturer of action cameras that are mostly used in adventure sports. Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. 19) Headspace.

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