Martech Series

JANUARY 3, 2023

Engagement with shoppable ads featured in social media video (e.g., video viewed on YouTube, TikTok, and Facebook) is significantly higher than with shoppable TV ads (61% vs. 40%, respectively). Marketing Technology News: Australian MLOps Startup, Katonic.ai million Pre-Series A Funding. Doug Montgomery. . •

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Conversion Rate Video Ads Retail Manufacturing 89

Martech

MAY 2, 2023

They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. According to the company, 1.5

Retail 120

Retail Electronics MarTech Manufacturing 120

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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Ad Beat

AUGUST 6, 2024

All of which is music to the ears of advertisers looking to use the Games to boost brand awareness and sales. With that in mind, we used Adbeat’s exclusive competitive advertising intelligence data to analyze how brands like Gillette, Intel, and Toyota are leveraging the Olympics as part of their US display ad strategies.

Real Estate 83

Real Estate Manufacturing Brand Awareness Audience 83

PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

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Single Grain

MAY 5, 2023

In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels. By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Read the full case study here.

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Clearcode

FEBRUARY 25, 2022

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits.

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InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads.

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VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

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VideoWeek

MARCH 14, 2025

The tool is partly designed to help manage workflow for TV buyers, combining deals negotiated at Upfronts with the rest of each advertiser’s CTV buying. Complete TV also provides AI-driven recommendations for managing streaming budget allocation across Prime Video and premium streaming publishers, according to Amazon.

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VideoWeek

DECEMBER 16, 2022

Netflix stock dropped by seven percent on Thursday after reports emerged that the business hasn’t been able to deliver the required reach for some of its advertisers. Display advertising revenues were up by 13.9 But online video revenues were down by 3.2 Twitter Blue to Halve Ads. They can’t deliver.

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InMobi

JANUARY 5, 2015

The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Video is a natural medium for mobile advertising.

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Digiday

JANUARY 10, 2023

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. Why TV advertising’s upfront model won’t fade away. a JIC called BARB provides the measurement data that TV ad buyers and sellers use as the basis for transactions.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

AdvertiseMint

SEPTEMBER 17, 2023

This blog post will walk you through the ins and outs of using ads on TikTok. Different Types of TikTok Ads TikTok offers advertisers different types of ads. You should understand the various available ad formats to make the right choice. Below are the different types of TikTok ads: 1. In-feed ads.

Fashion 52

Fashion Video Ads Food Education 52

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 With global revenues north of $200 billion, Samsung is clearly doing something right, so we decided to deep-dive into the brand’s ad strategy. Ad spend and networks Adbeat estimates show that Samsung spent a cool $152.2

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

VideoWeek

NOVEMBER 28, 2023

These included a Bumble ad next to a video of a young girl lifting her shirt, and a Pizza Hut ad following a video of a man lying in bed with a 10-year-old girl (according to the caption). Bumble, the dating app, has since announced it is suspending advertising on Meta.

Manufacturing 59

Manufacturing Advertising Video Ads Media 59

Single Grain

AUGUST 23, 2019

Storytelling goes beyond advertising; it makes people trust your brand much more easily. This is the essence of showing brand culture and product manufacturing to your customers. Storytelling Formats for Advertisers. For example, you need to use video to show something and not tell. Dive Deeper: .

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VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

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VideoWeek

OCTOBER 24, 2022

Earlier this month CTV advertising platform Publica appointed Steph Miller as its new commercial director for the EMEA region, part of the company’s international expansion. TV viewers and advertisers expect a premium and seamless viewing experience, Publica empowers CTV publishers to create these experiences at scale.

Audience 40

Audience Ad Server Real Estate Manufacturing 40

InMobi

JANUARY 18, 2022

InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. Q1: Why do you think retail media has become so popular lately with brands, retailers and advertisers? It’s also really compelling for non-endemic advertisers.

Retail 52

Retail eCommerce Non-Profit Media 52

VideoWeek

NOVEMBER 24, 2023

Reporting campaign delivery against all the major trading audiences is a big step forward, providing advertisers and agencies with even greater accountability for their investment in advertising on linear and VOD services,” said Barb chief executive Justin Sampson. A similar gap exists in digital video too.

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Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? SmartHub is about creating independent advertising solutions for businesses. What is a White Label ad exchange?

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VideoWeek

MAY 10, 2024

The deal will link up Walmart’s customer insights with Disney’s own audience graph via a clean room, enabling advertisers to target using Walmart’s data, and then measure when streaming audiences which have seen those ads then went on to buy products. ” Warner Bros. . ” Warner Bros.

Retail 52

Retail Ad Tech Media Agency 52

Single Grain

APRIL 28, 2020

Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts. Anheuser-Busch’s pivot helped gain the respect of customers that millions spent on advertising never could have done. Book My Free Marketing Consultation. 2) Single Grain. 3) Anheuser-Busch. pic.twitter.com/nqImcE5WJP.

Marketing 141

Marketing Audience Media ROI 141

VideoWeek

MARCH 17, 2023

Top Stories Streaming Growth Helps Cover TV Ad Downturn for RTL Group European broadcasting group RTL Group released its full year financial results this year, reporting 8.8 percent drop in TV advertising revenues. percent full-year growth in revenues, and 1.6 percent organic revenue growth, despite a 4.4 Read more on VideoWeek.

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Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Central to this model is the PPC funnel — a powerful framework that guides potential customers from their first click on an ad to the final stage of making a purchase.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Canal+ Mounts $1.7 Billion Multichoice Bid Canal+ Group has launched a $1.7 percent stake.

Retail 52

Retail Media Cookies Agency 52

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Build Your Profitable Ad Exchange Business With Us! Building your own ad exchange is quite challenging.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Lemonads

NOVEMBER 8, 2020

Snap Ads Also known as single image or video ads, snap ads allow you to display a full-screen advert while users are in between stories. These ads can last as long as 10 seconds, feature complex graphics, and boast of cool animations that increase the chances of engaging your audience.

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Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. By it’s very nature, the fashion industry makes it easy to take your advertising to the next level. Creative clothing ads will help your fashion brand stand out and attract more customers.

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Fashion Entertainment Media Advertising 52

VideoWeek

MARCH 15, 2024

This even appears to be the case for auction packages specifically advertised as being MFA free, and transaction types generally considered to be less exposed to MFA, such as private marketplaces. The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market. Read on VideoWeek.

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VideoWeek

AUGUST 4, 2023

The search data is matched to Sky’s first-party data, enabling advertisers to target audiences actively searching for products and services. AdSmart, Sky’s addressable TV advertising platform, then delivers the ads into relevant households across live and on-demand content. percent in Q2 2023. Read more on VideoWeek.

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VideoWeek

FEBRUARY 16, 2024

The French broadcaster said ad revenues fell 2.1 “After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.) percent YoY during 2023, but actually rose 1.7

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VideoWeek

MAY 26, 2023

.” ITV Offers Free Outcome Measurement with Geo-X British broadcaster ITV this week announced the launch of Geo-X, a new consultancy service which will provide free outcome measurement for advertisers. The service looks designed to attract new brand spend into TV, proving the efficacy of TV advertising in driving results.

Viewability 52

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VideoWeek

APRIL 14, 2023

Musk also claimed that most of the advertisers who fled Twitter have returned, and the company could become cash-flow positive this quarter – contrary to last week’s reports that revenues are down 50 percent on October as advertisers continue to stay away. But next year, total ad spend is projected to jump by 8.4

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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