Adweek

FEBRUARY 19, 2025

ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort. Kneebone had been vice president of the Sustainability Collective and global CMO Growth Council at the Association of National Advertisers.

Marketing 247

Marketing Advertising 247

Adweek

NOVEMBER 12, 2024

Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. The decisions they make every day can change the trajectory of brands and businesses.

Marketing 328

Marketing Fashion Ad Tech Food 328

Adweek

FEBRUARY 21, 2025

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms.

Marketing 241

Marketing Agency Media Advertising 241

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Advertising 122

Advertising ROI CPA Conversion 122

Adweek

MARCH 12, 2025

In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can't find them?

Marketing 179

Marketing Advertising Ad Tech 179

Adweek

JANUARY 10, 2025

The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners.

Electronics 306

Electronics Marketing Advertising Ad Tech 306

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

JANUARY 7, 2025

Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is.

Entertainment 277

Entertainment Demand Side Platform Ad Server Advertising 277

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. Processing.

Advertising 132

Advertising Non-Profit MarTech SEO 132

Exchange Wire

NOVEMBER 5, 2024

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [.]

Advertising 105

Advertising Marketing 105

Adweek

MARCH 12, 2025

Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research.

Marketing 222

Marketing Agency Advertising 222

Adweek

FEBRUARY 16, 2025

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space.

Ad Tech 191

Ad Tech Marketing Entertainment Conversion 191

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

Marketing 144

Marketing Display Advertising MarTech Media 144

Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. For instance, when iOS 14.5

Media 123

Media Advertising Conversion Rate Machine Learning 123

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Public Relations 130

Public Relations Marketing ROI Communications 130

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 130

Marketing CPL CPA Finance 130

Martech

SEPTEMBER 11, 2024

Forty-four percent of Americans say they feel ignored by the media and most advertisers. Morning Consult, Advertiser Perceptions and Critical Mass Media also contributed to the research. It’s not only brand marketers who preach the importance of having a conversation with customers — the customers expect it, too. Why we care.

Marketing 122

Marketing Conversion MarTech Media 122

Ad Rants

NOVEMBER 5, 2024

The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success.

Audience 150

Audience Marketing eCommerce SEO 150

Adweek

JUNE 13, 2024

ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's cohort defied challenges to make exceptional work in their respective fields.

Advertising 363

Advertising Media Marketing 363

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing 117

Marketing Finance ROI Ad Targeting 117

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Marketing 114

Marketing Conversion Rate Conversion Click Through Rate 114

Adweek

JULY 15, 2024

As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had).

Advertising 328

Advertising Agency Media Marketing 328

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertising 116

Advertising Cookies GDPR Fashion 116

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Media 114

Media Advertising Ad Ops Non-Profit 114

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.”

Marketing 116

Marketing CPC Cookies Conversion Rate 116

Adweek

JANUARY 10, 2025

If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business.

Marketing 300

Marketing Advertising 300

Adweek

FEBRUARY 4, 2025

A flurry of recent deals and investments show how technology firms that specialize in performance advertising are leading the next wave of influencer marketing. advertisers will spend on influencer marketing this year, according to. billion that U.S.

Marketing 316

Marketing Advertising Ad Tech Media 316

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts. Reading, seeing or hearing numbers is easy.

Marketing 118

Marketing SEO ROI Brand Awareness 118

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Marketing 132

Marketing Communications Audience Entertainment 132

Adweek

JANUARY 15, 2025

For advertisers and marketers, part of the challenge of touring the convention center is sifting through the innovations to. The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology.

Electronics 310

Electronics Advertising Marketing 310

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. Why we care.

Advertising 109

Advertising Video Ads MarTech Agency 109

Adweek

JANUARY 7, 2025

Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use cases. Amazon Marketing Cloud is Amazon's privacy-safe, cloud-based clean room that advertisers use to plan and measure ads.

eCommerce 298

eCommerce Advertising Marketing 298

AdExchanger

DECEMBER 18, 2024

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing.

Advertising 96

Advertising Retail Audience Media 96

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

Marketing 120

Marketing Non-Profit Machine Learning MarTech 120

Adweek

SEPTEMBER 20, 2024

Advertisers using Google's buy-side adtech, who have been limited to buying open web inventory via Google's supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court docs reveal.

Advertising 305

Advertising Marketing Ad Tech 305