Martech

NOVEMBER 7, 2024

Now, here are this week’s AI-powered martech news and releases. DoubleVerify (DV) launched DV Attention for Publishers, a solution that provides publishers with insights to maximize the value of their advertising inventory. The post AI-powered martech news and releases: November 7 appeared first on MarTech. Processing.

MarTech 110

MarTech SEO Education Marketing 110

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. The post AI-powered martech news and releases: August 22 appeared first on MarTech. Smells like AI spirit? Email: Business email address Sign me up! Processing.

MarTech 115

MarTech Healthcare SEO Conversion 115

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 109

MarTech Audience Marketing Conversion 109

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. Innovid’s Harmony Frequency is a holistic frequency management solution for CTV and digital advertising.

MarTech 108

MarTech Audience ROI Media 108

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. Email: Business email address Sign me up! Processing.

MarTech 105

MarTech SEO Ad Server Retail 105

Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. Not one solution Realistically, there is unlikely to be one martech super tool that rules the world.

MarTech 105

MarTech Marketing Audience Media 105

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington.

Advertising 130

Advertising Non-Profit MarTech SEO 130

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams.

MarTech 110

MarTech Machine Learning Conversion Rate Conversion 110

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This new feature allows advertisers to generate SQL queries for their desired audience using natural language. The post AI-powered martech news and releases: January 9 appeared first on MarTech.

MarTech 110

MarTech CPM Banner Retail 110

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. Processing.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 Processing.

Advertising 120

Advertising ROI CPA Conversion 120

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. The post AI-powered martech releases and news: July 11 appeared first on MarTech.

MarTech 87

MarTech SEO Machine Learning Audience 87

Adweek

JULY 1, 2024

Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Oracle faced.

Advertising 306

Advertising MarTech Marketing 306

Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. Thats not going to change. Unfortunately, it often isnt.

MarTech 108

MarTech Cookies ROI A/B Testing 108

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. launched Simpli.fi Processing.

MarTech 110

MarTech Non-Profit eCommerce Machine Learning 110

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 99

Display Advertising Advertising Brand Awareness ROI 99

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. This process minimizes manual effort for advertisers while ensuring campaigns remain effective. Deevid AI introduced the AI Image Generator and AI Ad Generator.

MarTech 85

MarTech Click Through Rate Machine Learning Banner 85

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?

Advertising 113

Advertising Marketing Conversion Rate Audience 113

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. Why we care.

Advertising 107

Advertising Video Ads MarTech Agency 107

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. The Brand Report solves a major pain point for brand advertisers. Make faster, more informed decisions about your brand advertising investments. ” Why we care. Processing.

Advertising 108

Advertising Audience MarTech Marketing 108

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) AdOmni launched Jeen AI, an AI agent for campaign planning and optimization in digital video and out-of-home advertising. Segwise introduced Creative Analytics and Insights, an AI tool for mobile game and app advertising. HappyOrNot launched AI-powered feedback analysis.

MarTech 92

MarTech SEO Conversion Retail 92

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

Media 120

Media Advertising Conversion Rate Machine Learning 120

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. VeraViews , a provider of blockchain-powered advertising transparency solutions, partnered with AIREV to integrate OnDemand, an AI platform. The post AI-powered martech news and releases: December 19 appeared first on MarTech. Processing.

MarTech 98

MarTech Communications Conversion Marketing 98

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The solution included Social Optimization, enabling advertisers to pre-screen content and deliver ads to suitable adjacencies. Processing.

MarTech 76

MarTech Demand Side Platform Machine Learning Conversion Rate 76

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Media 112

Media Advertising Ad Ops Non-Profit 112

Adweek

MARCH 11, 2024

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

Advertising 327

Advertising Ad Tech MarTech 327

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertising 115

Advertising Cookies GDPR Fashion 115

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. MarketCast launched MarketCast Ad Effect Express, an advertising testing solution that uses human research and AI to predict how ads will perform. The post AI-powered martech news and releases: October 3 appeared first on MarTech. registration required).

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. increase over last years spend, according to the latest IAB forecast. 2024 projection.

Advertising 110

Advertising Retail Media Marketing 110

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. Viant Technology’ s ViantAI is an autonomous programmatic advertising platform. It handles every stage of programmatic advertising, from building campaigns to optimizing execution, creating fully data-driven media plans and executing them. Processing.

MarTech 59

MarTech Audience Communications Conversion 59

Martech

OCTOBER 17, 2024

It can quickly create marketing strategies, new product concepts, competitive analysis, social media messages, blog posts and design print and outdoor advertising. Amazon Ads introduced AI creative studio and Audio generator, generative AI tools designed to lower creative barriers and expand opportunities for advertisers to scale their reach.

MarTech 66

MarTech A/B Testing Conversion Education 66

Martech

AUGUST 9, 2024

One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. Are you getting the most from your stack? How it works. Processing.

MarTech 124

MarTech Advertising Marketing 124

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Similarly, the European Central Bank said that using a handful of AI systems for investing decisions could cause “herding behavior or bubbles.” Email: Business email address Sign me up!

MarTech 63

MarTech Conversion Fashion Retail 63

Martech

DECEMBER 12, 2024

Now, heres this weeks roundup of AI-powered martech releases: Keen Decision Systems joined MADTECH.AI DoubleVerify introduced a new solution to help advertisers avoid low-quality AI-generated content. The post AI-powered martech news and releases: December 12 appeared first on MarTech. Processing.

MarTech 59

MarTech Fashion Communications Marketing 59

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. How it works. Why we care.

MarTech 109

MarTech Audience Advertising Marketing 109