Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. We solve the problem of attribution and ROI Nope.

MarTech 110

MarTech Cookies ROI A/B Testing 110

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 100

Display Advertising Advertising Brand Awareness ROI 100

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 3 appeared first on MarTech. registration required). Processing.

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

Martech

SEPTEMBER 26, 2024

Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. Retainer billing The traditional practice of treating your PR reps like you would a lawyer is misaligned with the ROI focus of modern-day marketing. We’ll discuss this further shortly.

Public Relations 129

Public Relations Marketing ROI Communications 129

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 117

Marketing SEO ROI Brand Awareness 117

Martech

JULY 29, 2024

However, when some marketers hear “generalized system understanding” along with martech, their minds may drift into other initialisms (CDP, EDT) or technical and seemingly abstract concepts. You can guide developers to make the best technical connections within the martech stack. Email: Business email address Sign me up! Processing.

Marketing 115

Marketing Communications MarTech eCommerce 115

Martech

JULY 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. It includes expenses related to marketing campaigns, advertising, and sales efforts.

ROI 111

ROI MarTech Conversion Rate Marketing 111

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 123

ROI MarTech Marketing Agency 123

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. Get MarTech! Individual and incremental content performance.

ROI 133

ROI Audience MarTech Communications 133

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 119

ROI Machine Learning Marketing Audience 119

Martech

JANUARY 3, 2025

Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech.

Marketing 115

Marketing ROI Agency MarTech 115

Martech

SEPTEMBER 16, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Tuesday and Wednesday were taken up with the MarTech conference. Tuesday and Wednesday were taken up with the MarTech conference. MarTech keynote: The big shift to ops . Editorial Director.

MarTech 124

MarTech ROI Marketing Advertising 124

Martech

OCTOBER 15, 2024

Marketing and advertising: Balance programmatic spending between walled gardens and the open web. Clean room management: Evaluate the ROI of clean rooms and consider alternatives if costs outweigh benefits. The post Breaking data silos: Digital marketer’s checklist for strategic data collaboration appeared first on MarTech.

Cookies 117

Cookies ROI Audience Agency 117

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. RMNs let brands reach consumers with laser-like precision when they are ready to buy. Processing.

Retail 105

Retail Food Cookies Banner 105

Martech

FEBRUARY 21, 2025

Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech. Processing.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Martech

MARCH 18, 2022

A lot of companies spend a large majority of their marketing budgets on advertising and can’t show that direct line correlation or causation from advertising spend to dollar of revenue achieved.”. Click-through rates in general have gone down as marketers have increased their spend on this type of advertising. Brenner said. “A

ROI 123

ROI Marketing Click Through Rate Conversion 123

Martech

SEPTEMBER 19, 2024

Here are the four initial calculators we created and links: The Lead Gen Calculator is designed to help SaaS marketers simulate the ROI of lead generation campaigns by calculating costs, conversions and potential revenue. The post How to build interactive applications with generative AI appeared first on MarTech. Processing.

Conversion Rate 131

Conversion Rate Click Through Rate Conversion CPM 131

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. The post Today is MarTech day: Tuesday’s Daily Brief appeared first on MarTech.

MarTech 123

MarTech Conversion Rate SEO ROI 123

Martech

OCTOBER 2, 2024

The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative. Improved return on ad spend (ROAS) on an advertising-specific campaign. The post 3 ways to use predictive analytics to make better decisions appeared first on MarTech. Processing.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

Martech

MAY 22, 2023

The state of martech spend. The bad news for the martech space is that no less than 75% of CMOs feel under pressure from other parts of the enterprise to cut their technology spending. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. Get MarTech!

MarTech 112

MarTech Marketing SEO Search Advertising 112

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. An all-encompassing attribution pipeline is essential in connecting digital advertising to real-world outcomes. Processing.

Marketing 117

Marketing Machine Learning Retail ROI 117

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Familiar names among the top 10 highest spending podcast advertisers are Amazon, Capital One, Comcast and State Farm. Read next: How to get the best ROI from podcast advertising.

Advertising 123

Advertising ROI Audience MarTech 123

Martech

SEPTEMBER 10, 2024

Sales Impact also aims to make it easier for marketers to measure campaign ROI. The post Foursquare introduces Sales Impact attribution features appeared first on MarTech. Real-time reporting updates on campaign metrics allow marketers to change campaign strategies mid-flight based on the parts that impact purchases. Processing.

Impressions 108

Impressions Retail ROI MarTech 108

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Collages for Advertisers’ generative AI features are powered by personalized insights to interactive shopping capabilities through collages. .’” They could do this until Feb.

MarTech 106

MarTech SEO Retail Audience 106

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. A typical example of a program in project management is a martech stack optimization initiative. Fuel for your marketing strategy.

MarTech 109

MarTech ROI Marketing Media 109

Martech Series

DECEMBER 14, 2022

After AdCombo and Taboola had hosted the joint webinar about starting Native ads and maintaining a stable ROI in November, more AdCombo affiliates launched campaigns with Taboola, broadening their opportunities in affiliate marketing. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Native Advertising 118

Native Advertising Affiliates ROI CPA 118

Martech Series

SEPTEMBER 13, 2022

Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. Marketing Technology News: MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough. Working with Less.

MarTech 93

MarTech Marketing ROI Advertising 93

Martech

NOVEMBER 9, 2022

Unlike other things, such as paid advertising or sales reps, causation can be difficult to prove. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Quantifying data ROI using decision playbooks. Get MarTech!

ROI 97

ROI A/B Testing Retail MarTech 97

Martech

NOVEMBER 28, 2023

Scrutiny of martech stacks and other investments. Contracts up for renewals and new deployments need to show rapid ROI or they don’t stand a chance. One of the most impactful social media channels lost a significant number of advertisers when Elon Musk took over the platform. But many of the tasks were previously done by people.

MarTech 106

MarTech Marketing Retail ROI 106

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. How do you reach your target audience?

Advertising 139

Advertising Marketing ROI Conversion 139

Martech

NOVEMBER 1, 2022

The consensus of senior leadership in many companies is that if buying slows, advertising and marketing spending are the first places to cut. Martech: More complex than a black hole. The same applies to your martech stack. Dig deeper: 5 steps to martech stack success. Get MarTech! Why is it such a problem?

MarTech 113

MarTech ROI Pop-Up Marketing 113

Martech

JANUARY 22, 2025

They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. These tools help track ROI and create valuable first-party data for future marketing efforts. The post How three companies are reinventing event marketing with SoLoMo appeared first on MarTech.

Marketing 108

Marketing Finance ROI Media 108

Martech

FEBRUARY 8, 2024

Other concerns included integrating current systems (35%) and ensuring ROI (30%). It also helps to create culturally relevant content and optimize advertising options for different consumer segments. Viant Technology’s Viant Data Platform is an advertising technology platform. Get MarTech! 8 appeared first on MarTech.

MarTech 100

MarTech Shipping eCommerce Education 100

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

Cookies 124

Cookies Non-Profit Audience GDPR 124

Martech

JULY 16, 2024

The information collected from these programs facilitates targeted marketing, optimizes advertising expenditures and enhances overall customer satisfaction. They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend.

ROI 107

ROI Fashion Marketing MarTech 107

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Is using third-party audience data worth it for advertising?

Advertising 108

Advertising eCommerce ROI Audience 108

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103