Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

Martech

SEPTEMBER 24, 2024

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. Why we care.

Search Advertising 64

Search Advertising Conversion MarTech Advertising 64

Martech Series

OCTOBER 5, 2022

With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results. a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Looka Inc., The post Looka Inc.

Real Estate 96

Real Estate Advertising Communications Search Advertising 96

Martech

MAY 10, 2024

However, there is growing frustration with all aspects of Google – from the quality of search results to its abundance of advertising. Not to mention Google’s alleged monopolistic practices that have hurt advertisers , users and competitors. The post ChatGPT expected to launch search feature Monday appeared first on MarTech.

Shipping 113

Shipping Search Advertising MarTech Advertising 113

Martech

SEPTEMBER 11, 2023

Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. In January, the DOJ filed an antitrust case against it concerning Google’s role as an advertising broker, publisher and auctioneer.

Search Advertising 123

Search Advertising MarTech Marketing Advertising 123

Martech

AUGUST 1, 2022

In Q2, there was a significant slowdown in TV advertising spend due to the macro-economic environment, which pressured our platform revenue growth,” the company said in its shareholder letter. billion, a 13% increase from 2Q 2021, with search advertising doing particularly well. Then there’s Google. Or, it might not.

Marketing 117

Marketing Search Advertising MarTech Media 117

Martech

MAY 17, 2024

The search engine dominance made Google a prime location for digital advertising. Our colleague Danny Goodwin takes a deep look at that in his article “ How Google harms search advertisers in 20 slides.” The DOJ’s case in 11 slides appeared first on MarTech. The post Is Google a monopoly?

Mobile Search 119

Mobile Search Search Advertising Marketing MarTech 119

Martech Series

FEBRUARY 15, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Forty-three percent of go-to-market leaders said they will invest in privacy and compliance initiatives in 2023, with nearly 30% seeking to limit their third-party cookie usage and 31% investing in 1st-party data collection and use.

Search Advertising 89

Search Advertising MarTech ROI Cookies 89

Martech Series

AUGUST 9, 2022

Seekr will leverage the power of DMS’ toolset to maximize advertising results and scale its global user reach. Powered by AI and machine learning, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they are free of bias or manipulation.

Machine Learning 87

Machine Learning Finance Audience Search Advertising 87

Martech

MARCH 11, 2022

To get that message out, we are the top display advertiser in the country and a top ten search advertiser. We also have a pretty sophisticated martech stack, whether analytics or our CRM or the adtech infrastructure. We are reframing the role that personal finances play in our lives.

Finance 109

Finance Marketing Display Advertising Search Advertising 109

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. More from the MarTech Conference >> Practice active listening with customers. “We

Conversion 121

Conversion Machine Learning Communications Call for Action 121

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. MarTech registration is open! Click here to download! Automate personalization rules for the journey.

MarTech 125

MarTech Machine Learning Communications Marketing 125

Martech Series

SEPTEMBER 23, 2022

AdTech platform for Google Advertising, BrightBid has announced the launch of its UK operations in London to significantly accelerate its global growth. The company helps PPC and marketing teams scale up performance on Google Search Ads using its proprietary AI technology.

CPC 85

CPC MarTech Search Advertising Conversion 85

Martech

NOVEMBER 3, 2021

The platform has integrations with Dynamics 365 Customer Insights and Microsoft Advertising. It aims to lift advertising performance through audience intelligence and improve e-commerce results through AI-driven personalized recommendations. The post Microsoft enters the customer experience space appeared first on MarTech.

Search Advertising 108

Search Advertising Communications Retail Audience 108

Martech Series

SEPTEMBER 7, 2022

Adthena, the leader in AI-powered search intelligence, announced the launch of its innovative Brand Activator automation tool. Brand Activator will reduce total paid search costs for its users by an estimated 20% simply by eliminating this wasted spend, with enterprise brands saving up to $2 million annually. .

Search Advertising 82

Search Advertising MarTech Marketing Agency 82

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms.

Marketing 109

Marketing Machine Learning MarTech Audience 109

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. More from the MarTech Conference >> 3 key ingredients of orchestration. There’s new channels, there’s new social networks. Learn more here.

Communications 111

Communications MarTech Conversion Search Advertising 111

Martech

AUGUST 30, 2022

Get MarTech! Download the full MarTech Intelligence Report : Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. In your inbox. Processing.Please wait. What it is.

Machine Learning 106

Machine Learning Retail MarTech Search Advertising 106

Martech

FEBRUARY 14, 2022

The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only on the big screen that friends and family are watching together, but on individual mobile devices through social and search channels. Mission accomplished, I guess!

Media 98

Media Marketing Search Advertising MarTech 98

Martech

SEPTEMBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. ” Near’s roots lie in aggregating, resolving and segmenting vast quantities of consumer data for targeting and advertising purposes. Good morning, Marketers, and did you miss me? Why we care.

Machine Learning 97

Machine Learning Marketing Cookies Conversion 97

Martech

MARCH 4, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Click here to download!

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Martech

DECEMBER 9, 2021

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. appeared first on MarTech. Businesses know they need to be customer-focused in each aspect of their marketing operations. As a first step, brands need to understand how consumers are finding them.

Marketing 111

Marketing Machine Learning Communications Search Advertising 111

Clearcode

NOVEMBER 22, 2022

Over the past decade, we’ve seen a number of large telecommunications companies acquire advertising technology (AdTech) companies, only to sell them off — often for a loss — just a few years later. access to rich consumer data, and the communication infrastructure to make serious inroads in programmatic advertising.

Communications 94

Communications Ad Space Search Advertising Media 94

Clearcode

JANUARY 18, 2022

Since then, CDPs have risen in popularity and become a crucial part of the advertising and marketing activities for many companies. A typical user of a customer data platform is a marketer or advertiser. What Are the Main Use Cases of a CDP for Programmatic Advertising and Digital Marketing? How Does a CDP Work? Who Uses a CDP?

Advertising 52

Advertising Retargeting Marketing Communications 52

Martech

JUNE 29, 2022

However, three of those integrations can apply to all properties — BigQuery, Search Console and Optimize. It doesn’t matter if you’re an advertiser, publisher, retail or service site — each of these integrations is a possibility to use today for free in Google Analytics 4. It’s for marketers, advertisers and paid media specialists.

Media 111

Media A/B Testing Conversion Audience 111

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. Where Did Retail Media Come From?

Retail 59

Retail Media eCommerce Audience 59

Martech

MAY 28, 2024

Dig deeper: How Google harms search advertisers in 20 slides Links matter. The post Google Search document leak reveals inner workings of ranking algorithm appeared first on MarTech. Meaning, Google can “remember” every change ever made to a page. Shocking, I know. Azimi is not employed by Google.

SEO 115

SEO Search Advertising MarTech Marketing 115