Adweek

NOVEMBER 14, 2024

X's former top advertisers including Comcast, IBM, Disney, Warner Bros. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3 million on X. This is.

Advertising 364

Advertising Entertainment Media 364

Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

Agency 317

Agency Media Finance Advertising 317

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

Agency 349

Agency Media Advertising Ad Tech 349

Adweek

MAY 14, 2024

Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business.

Media 303

Media Audience Advertising Retail 303

Adweek

MAY 21, 2024

Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but lower-than-average viewability.

Viewability 321

Viewability Retail Media eCommerce 321

Adweek

JANUARY 19, 2024

Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table. Specifically, Amazon is letting advertisers buy across three different plans on its new ad-supported streaming tier, according to a pitch deck to media buyers viewed by.

Media 335

Media Video Ads Advertising 335

Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

Agency 354

Agency Media Advertising Ad Tech 354

Adweek

SEPTEMBER 4, 2024

ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," Amazon spokesperson Margaret Callahan said in a statement.

Media 336

Media Agency Advertising 336

Adweek

DECEMBER 10, 2024

Horizon Media now has a full-service creative agency, with the launch of One Horizon. media agencies and the largest independent agency globally on Tuesday revealed advertising agency Horizon One, with veteran creative Roberto Alcazar at the helm. The new agency, which will operate as part of Horizon Media, rounds out.

Agency 264

Agency Media Advertising 264

Adweek

AUGUST 1, 2024

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players.

Retail 305

Retail Media Advertising Ad Tech 305

Adweek

FEBRUARY 29, 2024

Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But at ADWEEK's Commerceweek, Hellmann's shared how it has been able to use the channel to expand the funnel. The mayonnaise brand was looking to achieve two objectives.

Retail 297

Retail Media Advertising 297

Adweek

AUGUST 27, 2024

Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best.

Media 340

Media Advertising 340

Adweek

JUNE 13, 2024

ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's cohort defied challenges to make exceptional work in their respective fields.

Advertising 363

Advertising Media Marketing 363

Adweek

FEBRUARY 20, 2024

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. As the sector grows,

Retail 297

Retail Media eCommerce Agency 297

Adweek

SEPTEMBER 18, 2024

Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores. retail.

Retail 305

Retail Media Agency Advertising 305

Adweek

JUNE 15, 2024

As an impending NBA media rights deal is pushing the value of league broadcasts above the rim, no one's calling foul on its price. The National Basketball Association continues to put up big numbers for media partners and advertisers alike. Game 3 of the NBA Finals drew 11.426 million viewers to ABC and ESPN, peaking.

Media 331

Media Advertising Marketing 331

Adweek

DECEMBER 2, 2023

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. Discovery have distanced themselves from X,

Advertising 348

Advertising Entertainment Media 348

Adweek

MARCH 11, 2024

G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed.

Media 312

Media Advertising 312

Adweek

MARCH 12, 2024

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. As both a new channel and data layer empowering existing channels, it has the potential to transform the advertising industry.

Retail 288

Retail Media Conversion Advertising 288

Adweek

APRIL 19, 2024

And ecommerce giant Temu is giving competitors a run for its advertising budget. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. Reports and industry pros.

eCommerce 361

eCommerce Advertising Media 361

Adweek

APRIL 17, 2024

Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes.

Media 312

Media Advertising Agency 312

Adweek

JULY 15, 2024

As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had).

Advertising 328

Advertising Agency Media Marketing 328

Adweek

SEPTEMBER 28, 2023

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook.

Media 331

Media Finance Marketing Advertising 331

Adweek

AUGUST 22, 2024

Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web.

Retail 298

Retail Media eCommerce Advertising 298

Adweek

JANUARY 16, 2024

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

Agency 325

Agency Media Audience Marketing 325

Adweek

DECEMBER 13, 2024

Beating bad actors can maximize spends, minimize waste, and optimize outcomes for digital advertisers, according to Geoff Stupay, vp of media strategy at cybersecurity firm Human. This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers.

Advertising 241

Advertising Media Marketing Ad Tech 241

Adweek

SEPTEMBER 20, 2024

The Federal Trade Commission said Thursday that it found that several social media and streaming services engaged in "vast surveillance" of consumers, including minors, collecting and sharing more personal information than most users realized.

Media 289

Media Advertising 289

Adweek

JUNE 13, 2024

Pinterest is introducing Performance+, its version of AI-powered media buying tools similar to Meta Advantage+ and Google Performance Max.

Media 321

Media Advertising 321

Adweek

NOVEMBER 30, 2023

Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X has been defended by the social media platform's chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company.

Advertising 345

Advertising Media 345

Adweek

JULY 25, 2024

Symbiosys, the one-year-old startup backed by retail media veterans, wants a piece of retailers' growing ad businesses. The two retailers will test Symbiosys' technology, which lets advertisers buy and target.

Retail 298

Retail Media Advertising 298

Adweek

MARCH 27, 2024

According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S.

Advertising 353

Advertising Media 353

Adweek

MAY 15, 2024

Media agencies are doing arbitrage, purchasing media from suppliers and selling it back to their clients for more than they bought it for. It's known as "principal buying," and according to new research by The Association of National Advertisers (ANA), the practice is widespread and still growing.

Agency 278

Agency Media Advertising 278

Adweek

SEPTEMBER 11, 2024

Join them as they explore the world of retail media on TikTok, from the challenges of balancing content creation with advertising, to the importance of data hygiene and trust-building. In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Casey Hamlyn, North America measurement lead at TikTok.

Advertising 278

Advertising Retail Media 278

Adweek

DECEMBER 21, 2023

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment.

ROI 306

ROI Agency Media Advertising 306

Adweek

OCTOBER 31, 2024

For the past few years, retailers have tinkered with selling advertising as a way to offset low retail margins. So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140.

Retail 263

Retail Media Advertising eCommerce 263

Adweek

MAY 15, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

Retail 298

Retail Media Marketing Advertising 298

Adweek

APRIL 18, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The Garage dives into the why, the how and the who cares of retail media innovation.

Media 312

Media Retail Marketing Advertising 312