Adweek

NOVEMBER 19, 2024

Criteo wants to make it clear that it's a big player in retail media. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. During an investor event on Nov.

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Retail Retargeting Media Advertising 222

Adweek

AUGUST 23, 2022

The multi-category publisher G/O Media, which houses 12 titles including Gizmodo, Quartz, Kotaku and Jezebel, is offering advertisers guarantees that their ads will work--or gives them their money back.

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Media Advertising Marketing 245

Exchange Wire

NOVEMBER 13, 2024

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns.

Media 95

Media Advertising Ad Tech 95

Adweek

SEPTEMBER 4, 2024

ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," Amazon spokesperson Margaret Callahan said in a statement.

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Media Agency Advertising 333

VideoWeek

JUNE 25, 2024

The proliferation of retail media networks has caused fragmentation in the market, says Marie-Clare Puffett, Industry Development & Insights Director at IAB Europe, which in turn causes confusion among advertisers looking to scale their investments. Follow VideoWeek on Twitter and LinkedIn.

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Retail Media Advertising Marketing 115

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

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Agency Media Advertising Ad Tech 349

Adweek

MARCH 20, 2024

Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. Vox Media.

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Ad Inventory Media Entertainment Advertising 333

Adweek

MAY 1, 2024

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).

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Demand Side Platform Audience Advertising Retail 338

Adweek

SEPTEMBER 18, 2024

Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores. retail.

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Retail Media Agency Advertising 289

Adweek

OCTOBER 4, 2022

When marketers need help reaching their target audience on social media, it can be challenging to make content that doesn't look too much like an ad. When it comes to content marketing, Spaceback knows how hard it can be for advertisers to create the perfect social display that. That's where programmatic company Spaceback comes in.

Media 235

Media Advertising Audience Marketing 235

Adweek

AUGUST 12, 2024

Ad Net Zero, a global initiative to curb the advertising industry's climate impact, will take over sole ownership of an ongoing effort to standardize media decarbonization.

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Media Advertising 299

Adweek

AUGUST 27, 2024

Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best.

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Media Advertising 338

Adweek

SEPTEMBER 20, 2024

The Federal Trade Commission said Thursday that it found that several social media and streaming services engaged in "vast surveillance" of consumers, including minors, collecting and sharing more personal information than most users realized.

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Media Advertising 275

Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

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Agency Media Advertising Ad Tech 352

Adweek

JULY 25, 2022

A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They're snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they're being paid to promote.

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Media Advertising 271

AdExchanger

OCTOBER 22, 2024

Ad-free subscriptions are coming to social media. Snapchat+ had 11 million subscribers in August 2024, an increase of 6 million since September […] The post Advertisers, Brace Yourselves: The Era Of Paid, Ad-Free Social Media Is Here appeared first on AdExchanger.

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Media Advertising Marketing 108

Adweek

AUGUST 1, 2024

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players.

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Retail Media Advertising Ad Tech 290

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics offer a more nuanced understanding of how users engage with content, prompting this transition among marketers seeking more impactful and effective advertising strategies.”

Media 124

Media Advertising Click Through Rate Machine Learning 124

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Fixating on ROAS leads to a narrow focus on short-term gains.

Media 99

Media Advertising Conversion Rate Brand Lift 99

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. So what’s the current state of the RMN-advertiser relationship? And agencies are answering their clients’ calls to include RMNs in the mix.

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Retail Media Advertising Agency 110

Adweek

DECEMBER 13, 2022

In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research.

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Retail Media Advertising Agency 232

Basis

SEPTEMBER 27, 2024

Social media has come a long way since its early days. Social media platforms have evolved into highly sophisticated ecosystems where those personalized algorithms, driven by user data and AI, work together to curate experiences, amplify ( and sometimes stifle ) voices, and even influence public opinion.

Media 73

Media Advertising Ad Targeting Audience 73

Adweek

SEPTEMBER 11, 2024

Join them as they explore the world of retail media on TikTok, from the challenges of balancing content creation with advertising, to the importance of data hygiene and trust-building. In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Casey Hamlyn, North America measurement lead at TikTok.

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Advertising Retail Media 266

Adweek

MARCH 5, 2024

The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers. While vendors are largely bullish on attention guarantees and their potential impact on the advertising market, other industry players tend to be more cautious.

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Media Agency Advertising Marketing 314

Adweek

JUNE 15, 2024

As an impending NBA media rights deal is pushing the value of league broadcasts above the rim, no one's calling foul on its price. The National Basketball Association continues to put up big numbers for media partners and advertisers alike. Game 3 of the NBA Finals drew 11.426 million viewers to ABC and ESPN, peaking.

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Media Advertising Marketing 327

Adweek

AUGUST 22, 2024

Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web.

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Retail Media eCommerce Advertising 280

Digiday

OCTOBER 27, 2024

This story was first published by Digiday sibling Glossy Ulta Beauty is taking its retail media network to the next level. Since its retail media network, UB Media, launched in May 2022, it has secured 300 brand partners and experienced a 35% annual increase in brand investment. Continue reading this article on digiday.com.

Retail 77

Retail Media Advertising Audience 77

Ad Monsters

AUGUST 2, 2024

Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences. These platforms bring unique strengths and audiences, challenging traditional media companies to innovate and adapt.

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Audience Media Advertising Cookies 115

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

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Media Advertising Ad Ops Non-Profit 101

VideoWeek

JUNE 10, 2024

Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes.

Media 104

Media Advertising Audience Brand Awareness 104

Marketing Tech News

JANUARY 23, 2024

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one.

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Media Advertising Marketing 99

Digiday

AUGUST 6, 2024

X is dragging a global alliance of advertisers to court, accusing them of mob-like behavior. The advertising industry, of course, finds this beef utterly ungrounded. There was no press release from corporate comms, no statement on social media. Sue the advertisers for not buying ads, hoping to force their hand.

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Media Advertising Fashion Marketing 96

Ad Tech Daily

OCTOBER 22, 2024

Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers BOSTON — Affectiva, a Smart Eye company and the global leader in Emotion AI, today announced a three year renewal of its partnership with Kantar, the world’s leading marketing data and analytics company.

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Media Advertising Ad Tech Marketing 89

Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. In some ways, this is a very exciting development.

Media 81

Media Advertising Social Advertising Non-Profit 81

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

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Media Ad Tech Retail Display Advertising 98

AdExchanger

AUGUST 1, 2023

For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says The post Amplifying Programmatic Podcast Advertising With SXM Media appeared first on AdExchanger.

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Media Advertising 98

AdExchanger

FEBRUARY 19, 2024

Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give "sorta CTV" a try. The post How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming appeared first on AdExchanger.

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Media Advertising 111