Smarty Ads

JULY 21, 2021

However, rich media units more actively engage a web user than standard text ads. Engaging animation or other types of ads within this format look fresh to the users and fulfill advertising purposes. As users are surrounded by more and more ads online, banner blindness becomes a real concern.

Rich Media 59

Rich Media Media Banner Advertising 59

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Monitor the progress of different advertising campaigns.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Admixer

FEBRUARY 11, 2021

Long passed the days when you could engage users with a simple banner and plain advertising. The users matured with the market, and as online media got oversaturated with advertising, users developed ad fatigue or banner blindness. The post What Are Rich Media Ads and How to Start Using Them appeared first on Admixer.Blog.

Rich Media 52

Rich Media Click Through Rate Banner Media 52

InMobi

OCTOBER 30, 2012

The achingly chic Le Maison Champs Elyse, Paris, played host to the final leg of the now legendary Rich Media Roadshow last Friday as InMobi partnered with the MMA France to present an in-depth look at Rich Media in France.

Rich Media 52

Rich Media Media Audience Agency 52

Exchange Wire

SEPTEMBER 27, 2023

APX is an innovative advertising network that integrates high-impact formats and non-intrusive rich media ad units such as [.] The post Adzymic Launches Premium Advertising Network, Adzymic Premium Exchange (APX), in Singapore & Malaysia appeared first on ExchangeWire.com.

Rich Media 104

Rich Media Advertising Media Ad network 104

Martech Series

JANUARY 19, 2023

Setting common business goals and core values as their north star, Adello’s technology will be used for enhancing targeting capabilities, including geolocation and device targeting, for FreakOut’s Rich media campaigns, pairing innovative Freakout formats with advanced targeting from Adello.

Rich Media 86

Rich Media Advertising MarTech Media 86

VideoWeek

JULY 15, 2024

While many programmatic platforms offer self-serve capabilities which advertisers can use directly, major agencies usually get better rates on these tools thanks to their size and spending power. In some cases, advertisers will be locked out completely by minimum spend limits. And sales and outreach itself is costly.

Media 52

Media Advertising Marketing Ad Tech 52

MediaFuse

JULY 23, 2014

As a digital publisher, it is often difficult to stay on top of what’s current in the ever-changing advertising industry. Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. 24/7 Real Media. Rich Media Vendors. Ad Servers. Smart AdServer.

Rich Media 52

Rich Media Ad Server Ad Exchange Media 52

Martech Series

NOVEMBER 7, 2022

Adello brings AI advertisements to mobile. As a Swiss-American mobile advertising pioneer, Adello constantly presents new and innovative advertising formats. Recently, they released #Smileforme, the first AI-driven rich media ad. The demands and challenges of digital advertising are rising.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

Martech

AUGUST 23, 2024

On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The challenge is even greater for data clean rooms, identity solutions, identity resolution and bridging processes and retail media networks. The FTC’s statement can be found here.

Advertising 115

Advertising Retail Education Audience 115

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

InMobi

OCTOBER 10, 2012

As we approach the holidays and you think about your exciting seasonal interactive rich media ads, weight is something to considerwhen running rich media ads on mobile devices, that is. You want to connect with them and have them and interact with your rich media creatives. Imagine you are on a plane.

Rich Media 40

Rich Media Media Advertising Marketing 40

InMobi

JUNE 12, 2012

As part of sponsoring the iMedia Brand Summit, we also sponsored a mobile quiz (administered via rich media over wifi) to more than 80 mid to senior level marketing influencers and decision makers. What better way is there to educate Brand advertisers about mobile, than for them to interact with it?

Rich Media 52

Rich Media Education Media Marketing 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

SEPTEMBER 14, 2022

And the thinking behind the rolling up of all that has to do with the power of connecting media investment to sales data in whatever form it takes, explained Quentin George, partner and Jon Flugstad, associate partner at McKinsey, two leaders of the firm’s commerce media practice. McKinsey estimates it all adds up to some $1.3

Media 74

Media Retail Marketing Impressions 74

Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

YieldBird

DECEMBER 14, 2023

In this context, green programmatic advertising is becoming more crucial because it is a powerful tool for businesses to communicate their commitment to environmental responsibility. Sustainable Programmatic Deals Right now, the need for green advertising is not driven by regulatory requirements.

Advertising 52

Advertising Rich Media Impressions Audience 52

InMobi

JUNE 30, 2020

Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Over 40% of advertisers spend up to 25% of their budgets on mobile programmatic advertising.

Advertising 52

Advertising Rich Media Retargeting Banner 52

Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising.

Advertising 92

Advertising Cookies Rich Media Video Ads 92

Admixer

MARCH 30, 2020

Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. The post 17 Podcasts to Enhance Your Digital Advertising Strategy in 2020 appeared first on Admixer.Blog. CMO of Admixer Anna Yatel said: “In […].

Rich Media 52

Rich Media Advertising Media Marketing 52

Digiday

MARCH 20, 2023

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, Digiday has learned. The new offering comes after the merger of media company TrueX, location technologies company Gimbal and OOH company InStadium one year ago.

Media 63

Media Rich Media Retargeting Agency 63

Basis

FEBRUARY 23, 2023

But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. But how will AI—be it generative or otherwise—affect marketing and media buying? That’s just science. Now, how will AI shape the future of the industry?

Advertising 88

Advertising Machine Learning Conversion Rich Media 88

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

Advertising 75

Advertising CPM Mobile Ads CPC 75

MobileAds

JANUARY 20, 2021

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right).

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Gamifying Mobile Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. But how do you choose an OTT advertising platform? hide ] What Is an OTT Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 5. Table of Contents.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work?

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Martech Series

JULY 18, 2022

Jun Group, a New York-based mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has been certified as a 2022 Great Place to Work.

Rich Media 92

Rich Media Impressions MarTech Media 92

Brid.tv

DECEMBER 21, 2022

A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. This real estate needs an advertisement to be monetized. All that’s left to do now is find a mobile advertising partner that can make it all happen.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Basis

JULY 27, 2023

But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. But how will AI—be it generative or otherwise—affect marketing and media buying? That’s just science. Now, how will AI shape the future of the industry?

Advertising 52

Advertising Machine Learning Non-Profit Conversion 52

InMobi

NOVEMBER 12, 2021

This article first appeared on The Drum Programmatic advertising has taken on an important role in performance marketing and has seen exponential growth as a result. To learn more about advertising with InMobi, visit inmobi.com And accordingly, right away, we can suggest that this is the audience's behaviors.

Advertising 52

Advertising Ad Ops Rich Media Education 52

IAB Tech Lab

DECEMBER 20, 2022

One technology for secure web and mobile apps advertising It’s been a big year for SHARC (Secure HTML Ad Rich-media Container). We conceptualized the SHARC in 2021 and released a draft for public comment in April, 2022. The feedback submitted from that comment period had us looking to add new […]

Rich Media 40

Rich Media Media Advertising 40

Martech Series

JUNE 24, 2022

ResponsiveAds, the leading fluid design and creative management platform for publishing and advertising industries, launched its new Creative Marketplace with several key technology and service partners. Several launch partners include: New Audio Display Ads powered in partnership with Adsonica.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Basis

NOVEMBER 9, 2022

Today, marketers in these real-life industries use digital advertising, not dropkicks, to improve their bottom lines and meet their business objectives. Kind of makes you wonder: If these wrestlers were around today, would this era of digital advertising help them to attract and earn enough business to stay out of the ring?

Advertising 52

Advertising Retargeting Entertainment Rich Media 52

Monetize More

SEPTEMBER 30, 2022

When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. This article breaks down the best advertising practices for apps to help make sure you leave not a single cent on the table. App publishers often focus their advertising strategies on the latest ad tech fads.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52