Fuel Lines

JUNE 12, 2019

Paid social advertising can accelerate the process of attracting qualified traffic and leads. During the past decade, technology and the rise of social media changed how people communicated. They became resistant to traditional marketing and advertising approaches. Agencies needed a new approach to new business.

Agency 258

Agency Media SEO Social Advertising 258

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 98

Media Advertising ROI Entertainment 98

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? It is also a great place for users to find new businesses.

Media 73

Media Advertising A/B Testing Education 73

Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth.

Media 98

Media Advertising Pop-Up Clickbait 98

AdGlow

MAY 30, 2018

A few months ago we asked 200+ marketing professionals to fill out a survey telling us a little bit about what they think of social as an advertising channel. In the report we answer questions like: Which social networks advertisers prefer for different marketing objectives.

Social Advertising 52

Social Advertising Advertising Media Marketing 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Banner Flow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

Advertising 52

Advertising Media ROI Brand Awareness 52

Digiday

AUGUST 1, 2024

Despite warnings of an impending AI downturn, companies have been ramping up advertising to help market various AI products and services. According to MediaRadar, TV advertising accounted for 54% of all AI-related ad spend. The remaining 7% was a mix of print, native, OTT, and mobile advertising.

Advertising 89

Advertising Social Advertising Marketing Media 89

AdvertiseMint

JULY 14, 2023

Getting a social media marketing service is a good way to do this. This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? High search rankings.

Media 98

Media Marketing SEO Impressions 98

Single Grain

NOVEMBER 8, 2023

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play.

Agency 52

Agency Media Social Advertising Audience 52

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 52

Media Advertising ROI Entertainment 52

Banner Flow

DECEMBER 7, 2020

Looking for the latest social ad trends? Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. Indeed, users now total 3.96

Media 52

Media Advertising Pop-Up Clickbait 52

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Sprout Social ) Nearly one-third of U.S. Sprout Social ) Members from the U.S.

Advertising 98

Advertising Marketing CPC ROI 98

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Media 52

Media Geo targeting Display Advertising Audience 52

Basis

SEPTEMBER 20, 2023

While the platform is sometimes dismissed a non-essential advertising channel, brands looking to reach younger audiences —as well as those seeking to be at the forefront of augmented reality (AR)- and metaverse-related activations—would do well to keep an eye on Snapchat. So, does that mean advertisers should ignore Snapchat?

Advertising 88

Advertising Marketing Pop-Up Audience 88

Digiday

MARCH 17, 2024

House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If

Agency 81

Agency Media Social Advertising Advertising 81

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Conversion Rate 114

Conversion Rate Advertising CPC CPA 114

Single Grain

APRIL 18, 2022

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play.

Agency 52

Agency Media Social Advertising A/B Testing 52

Basis

JANUARY 3, 2024

In fact, this is likely one of the most common ways Reddit shows up in the lives of people who don’t participate regularly in one of the social media network’s 100,000+ interest-based communities. Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. So, what’s this Reddit thing all about, anyway?

Advertising 69

Advertising Audience A/B Testing Brand Lift 69

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127

Media Marketing Machine Learning SEO 127

AdvertiseMint

JUNE 16, 2023

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. This blog post can help you find a good agency for Facebook advertising. Read on as we cover the following: What is a Facebook Advertising Agency?

Agency 59

Agency Advertising A/B Testing ROI 59

AdvertiseMint

JUNE 27, 2023

Are you ready to grow your business through Facebook advertising but don’t know where to start? After all, there are over 10 million active advertisers on Facebook. This blog post will help you find a good agency for Facebook advertising. This blog post will help you find a good agency for Facebook advertising.

Agency 59

Agency Advertising ROI A/B Testing 59

Martech

MAY 13, 2024

Spending also fell for staff and agencies, while paid media grew. Meanwhile, CMOs are clearly prioritizing media spend as they seek to drive revenue growth.” Digital leads paid media. Digital got the lion’s share of paid media, taking 57.1% Martech is now getting 23.8% of the marketing budget, down from about 25.4%

MarTech 111

MarTech Display Advertising Social Advertising Media 111

Basis

MAY 24, 2023

The social ecosystem of a cookout is both sophisticated and delicate, not unlike the media mix of a winning marketing campaign. And when summer comes around, we’re sure that like us, you’ve no doubt started to wonder: What kind of person would each digital advertising channel be at a cookout?

Advertising 92

Advertising Pop-Up Entertainment Communications 92

Digiday

OCTOBER 5, 2022

The coffee brand has tweaked its approach to social media — it was previously tailored to Gen X — to also show up where millennials and Gen Z are spending more of their time. The ad was also published on the brand’s own channels, and was widely distributed across digital, print and broadcast media. The video has over 4.6

Media 68

Media Food Social Advertising Audience 68

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This experience gives our team a diversified view on how digital media is being utilized in political marketing. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 79

Advertising Impressions CPM Cookies 79

AdExchanger

SEPTEMBER 13, 2022

David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone.

Social Advertising 112

Social Advertising Retail Media Advertising 112

PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. Facebook and Google recently reported that they are seeing advertiser pullbacks. Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. dropped by 13%.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Martech Series

NOVEMBER 30, 2022

Tiger Pistol , the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.

Social Advertising 89

Social Advertising Marketing MarTech Advertising 89

Single Grain

MAY 23, 2023

Rest assured, there are plenty of Twitter advertising benefits. Because of its broad and global reach, Twitter is one of the best social media advertising platforms for businesses to showcase their brand and interact with their target markets. So how is that useful for advertisers? Work With Us Why Twitter Ads?

Advertising 52

Advertising Audience Fashion Pop-Up 52

Spoton Digital Media

MARCH 15, 2021

Social media is an easy marketing effort for B2B brands to underestimate and overlook. While most brands know they need social media added to their marketing mix, they don’t always understand how useful it can be with the right strategy. Social media success looks different for every brand and for every industry.

Media 52

Media Audience Social Advertising Brand Awareness 52

Basis

NOVEMBER 7, 2022

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. of the total media ad market, and 7.7%

Advertising 75

Advertising Education Media Affiliates 75

MNTN

MARCH 31, 2023

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. Video overall was the most popular format for digital advertising, making up a 68% share.

Retail 98

Retail Impressions Video Ads Social Advertising 98

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. In this article, I will explore what an advertising agency case study is, why it is important, and how you can create one that effectively communicates your agency’s value and expertise.

Agency 52

Agency Advertising SEO Conversion Rate 52

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

AdvertiseMint

JUNE 27, 2023

Are you looking for a way to boost your social media presence and reach more potential customers? Using the right techniques of Facebook advertising can significantly impact your business. Build Multi-Product Ads for E-Commerce Facebook multi-product ads let you showcase multiple products within a single advertisement.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

VideoWeek

MAY 2, 2024

TV revenues may have been showing signs of recovery at the start of 2024, but new research from WARC suggests linear TV gains will ultimately be dwarfed by social media over the next year. The analysis deemed social media the world’s largest channel in terms of ad investment, which is expected to climb 14.3

Media 64

Media Social Advertising Advertising 64