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Prime Video Ad Tier CPMs ‘Far More’ Competitive Than Netflix’s at Launch

Adweek

Prime Video's ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can't refuse. The company is offering lower ad prices than competitors at launch on Jan.

Video Ads 354
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New Video Ad Classification Will Alter How Marketers Direct Budgets

Adweek

The Interactive Advertising Bureau Tech Lab has updated the technical specifications for digital video ads, designed to provide media buyers with more choices and introduce more transparency, whose definitions will help determine the flow of billions of dollars in advertising budgets.

Video Ads 290
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GroupM and SeenThis Team Up to Cut Carbon From Video Ads

Adweek

WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads.

Video Ads 246
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Exclusive: Inside Prime Video’s Ad Tier Pitch Deck to Media Buyers

Adweek

Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table.

Media 335
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Seeing More Video Ads in Retail Environments? You’re Not Alone.

Adweek

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. The increase, however, isn't limited to tiny squares on a smartphone.

Retail 298
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What Marketers Should Know About Adventr’s Interactive Digital Video Ads

Adweek

The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. trillion by 2031, according to Allied Market Research.

Video Ads 317
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GFR Media Uses Caroda to Better Video Ad Management

Ad Tech Daily

Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals.

Video Ads 105