Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?

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Viewability Mobile Ads A/B Testing Impressions 98

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns.

Advertising 136

Advertising Mobile Ads MarTech Audience 136

AdExchanger

SEPTEMBER 27, 2022

The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of. Continue reading » The post There’s No Single Solution For Privacy-Protected Advertising appeared first on AdExchanger.

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Advertising Mobile Ads Cookies Media 124

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides.

Geo targeting 111

Geo targeting Advertising Click Through Rate Mobile Ads 111

Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

Ad Colony

JUNE 13, 2022

One year removed from Apple’s privacy changes, mobile advertisers felt that mobile advertising became more difficult. What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging. Mobile Ad Spend Expected to Hit $350 Billion This Year.

Mobile Ads 75

Mobile Ads Advertising Food Marketing 75

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

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Ad network Mobile Ads Header Bidding CPM 75

Smart-Hub

NOVEMBER 1, 2023

Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. Nowadays, online advertising sells better than any billboard.

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Mobile Ads Advertising Banner Ad Exchange 67

AdExchanger

JULY 24, 2023

Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.

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Ad Exchange Manufacturing Mobile Ads Advertising 97

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

Advertising 130

Advertising Mobile Ads MarTech Marketing 130

The Ad Tech Blog

APRIL 28, 2024

Understanding Blockchain in Advertising Key Points Decentralized Data Management: Blockchain technology offers a decentralized framework, ensuring that data across the advertising network is not controlled by any single entity, which enhances security and transparency.

Advertising 130

Advertising GDPR Mobile Ads Education 130

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

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Advertising Video Ads Banner Display Advertising 98

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

Marketing Dive

NOVEMBER 15, 2022

brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 The marketer’s Oh Henry! points to twice the industry average.

Mobile Ads 102

Mobile Ads Advertising Marketing 102

The Ad Tech Blog

JULY 7, 2024

Understanding mobile ad data privacy is crucial for marketing professionals. This article explores the importance of user consent and data privacy, especially in the context of mobile advertising. Overview of User Consent and Data Privacy Key Points Importance of user consent in mobile advertising.

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GDPR Mobile Ads Conversion Rate Conversion 130

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Ad network Mobile Ads Banner Non-Profit 52

Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

Advertising 95

Advertising Mobile Ads Ad Targeting Audience 95

Martech Series

OCTOBER 12, 2022

greater purchase intent compared to short-form, small-screen digital mobile. Comcast Advertising released a new report titled “TV Makes Memories.” Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research. Many of us know instinctually that TV ads are memorable.

Advertising 83

Advertising Mobile Ads MarTech Impressions 83

Exchange Wire

JULY 26, 2022

Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [.].

Advertising 92

Advertising Mobile Ads Video Ads Agency 92

Exchange Wire

AUGUST 21, 2023

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]

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Ad network Mobile Ads Ad Tech Advertising 52

VideoWeek

JUNE 6, 2022

Nearly two-thirds (65 percent) of mobile advertisers are planning to increase their ad spend this year, despite more than half (55 percent) reporting that mobile advertising became more difficult in 2021. Ad-apting to ATT. Follow VideoWeek on Twitter and LinkedIn.

Mobile Ads 64

Mobile Ads Advertising Marketing Ad Tech 64

AdPushup

MARCH 17, 2023

We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay ahead of the game. Have you noticed how mobile advertising has become increasingly important as the use of mobile devices continues to grow?

Mobile Ads 52

Mobile Ads Advertising Ad Ops Ad Tech 52

Digiday

MARCH 23, 2023

Register to watch more of the discussion and learn how advertisers are leveraging hybrid mediation solutions to fuel more effective ad monetization. Advertisers are facing a particular — and perennial — challenge regarding how they bid on ads within publisher inventory.

Mobile Ads 69

Mobile Ads Fill rate Ad network Impressions 69

Digital Turbine

JUNE 13, 2022

One year removed from Apple’s privacy changes, mobile advertisers felt that mobile advertising became more difficult. What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging. Mobile Ad Spend Expected to Hit $350 Billion This Year .

Mobile Ads 52

Mobile Ads Advertising Food Marketing 52

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion in 2024.

Advertising 96

Advertising Mobile Ads Retail Entertainment 96

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Playwire

MAY 30, 2023

Key Points Mobile ad viewability rating is the measurement of ad impressions that were seen by mobile users. It’s a key metric used by both publishers and advertisers to assess the value of mobile ad inventory.

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Viewability Mobile Ads Ad Inventory Impressions 52

Oko

JANUARY 24, 2023

Technological advancements can be a big boon for publishers and advertisers looking to expand their digital ad networks. Ad fraud exists in many forms, and it becomes increasingly common as scammers find new ways to trick advertisers out […] The post The Complexities of Mobile Ad fraud: What is it?

Mobile Ads 52

Mobile Ads Ad network Advertising 52

VideoWeek

APRIL 13, 2023

Conducted by PwC, ‘IAB Internet Advertising Revenue Report: Full Year 2022’ revealed that advertising revenue slowed last year, as macroeconomic pressures impacted marketing spend. Nevertheless, online revenues still delivered double-digit growth, driven by diversification in ad spend. percent YoY to hit $209.7

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Advertising Affiliates Retail Mobile Ads 97

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? Unity Ads 5.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust. Many marketers and industry experts forecasted that marketers would shift ad spending to Android targeting to compensate for the loss.

Advertising 113

Advertising Conversion Audience Mobile Ads 113

Digital Turbine

JUNE 19, 2023

What’s the buzz in mobile this week? Jumpstart your week here: Mobile advertising does more for brands than just drive conversion. Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

PubMatic

MAY 25, 2022

What’s become clear to me is that mobile advertising needs a character like Beane to shake up the way media is bought today. Dominating players like Google and Apple are limiting the use of device IDs for advertising purposes. Moving Beyond Device ID. It’s time that they think more creatively.

Mobile Ads 57

Mobile Ads Impressions Audience Advertising 57

illumin

MARCH 5, 2024

Here’s a glimpse of how going cookieless is impacting the mobile world. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

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MNTN

NOVEMBER 3, 2022

Mobile and social media advertising used to be a one-two punch for advertisers. But advertising and technology don’t rest, and what was once revolutionary often paves way for what’s next. New Study Says Mobile is the Past, CTV the Future. How Mobile Is Navigating a Streaming World.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52