Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

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Advertising Video Ads Banner Display Advertising 98

Exchange Wire

JULY 26, 2022

Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [.].

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Advertising Mobile Ads Video Ads Agency 92

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI.

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Advertising Mobile Ads Banner Rich Media 100

MobileAds

JANUARY 20, 2021

Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right). There’s no such thing as a universal ad format. Interstitial Ads.

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Display Advertising Mobile Ads Banner Advertising 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

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Advertising Click Through Rate Display Advertising ROI 102

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

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Mobile Ads Banner Viewability CPM 59

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? Unity Ads 5.

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Advertising CPM Mobile Ads CPC 75

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Ad network Mobile Ads Banner Non-Profit 52

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. Nevertheless, online revenues still delivered double-digit growth, driven by diversification in ad spend. As a result, internet advertising revenues grew 10.8

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Advertising Affiliates Retail Mobile Ads 97

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion in 2024.

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Advertising Mobile Ads Retail Entertainment 94

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e.

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Viewability Mobile Ads Banner Impressions 52

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

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Video Ads Non-Profit Viewability Mobile Ads 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads.

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Video Ads Advertising Ad Inventory Cookies 52

Digital Turbine

JUNE 19, 2023

What’s the buzz in mobile this week? Jumpstart your week here: Mobile advertising does more for brands than just drive conversion. Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness.

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Mobile Ads Video Ads Brand Awareness Entertainment 52

PubMatic

APRIL 8, 2022

Cross-screen video ad monetization remains challenging for publishers. That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Cross-Screen Video Ad Programs Bear Fruit.

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Video Ads Ad Inventory Mobile Ads ROI 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Mobile Ads Click Through Rate Ad network Rich Media 52

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. This way, the fraudster can still charge per view, even though no one actually saw the ad.

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Mobile Ads Banner Video Ads Brand Awareness 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

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Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

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Video Ads Marketing Native Advertising Audience 52

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? Should I use rewarded ads in my app?

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Video Ads Ad network Click Through Rate Ad Exchange 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

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Rich Media Mobile Ads Ad Server Media 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

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Advertising Impressions CPM Cookies 91

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Over the decades, advertisers had templates in place for all these media. But then digital happened.

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Mobile Ads Conversion Rate Real Estate Food 52

InMobi

DECEMBER 2, 2014

An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting. Crafted by InMobi, the mobile video ad unit allowed users to store telecast timings directly from the ad. Mobile ad spend as a whole is expected to reach $12.82

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Video Ads Rich Media Mobile Ads Audience 52

Digital Turbine

OCTOBER 10, 2022

In this edition of Mobile Monday, we’re covering how the drop in App Store revenue creates in-app ad opportunities, and the studies that have proven the effectiveness of video ads for grabbing attention. Learn all about these stories in this week’s Mobile Monday! Mobile marketers are looking at attention.

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Video Ads Mobile Ads Advertising Audience 52

Monetize More

MAY 26, 2023

Mobile ad placements continue to soar, growing by as much as 92% right now. Optimizing your app and the ads you serve for users on tablets and smartphones has become a factor every publisher needs to address. Make sure that your mobile site is not slow even if you load in your ad codes.

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Mobile Ads Banner Entertainment Video Ads 86

Brid.tv

JULY 26, 2022

Learn everything you need to know about rewarded video ads and whether they're an effective monetization tool for publishers. The post A Publishers Guide to Rewarded Video Ads: Everything You Need to Know appeared first on BRID TV.

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Video Ads Mobile Ads Advertising 52

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Work With Us What Are Facebook Ads? Advertising on Facebook is similar to Google Ads.

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Advertising A/B Testing Geo targeting Audience 89

Digital Turbine

OCTOBER 4, 2022

In this edition of Mobile Monday, we’re covering how apps can get noticed during the busy holiday season, the latest report showcasing higher viewability rates and lower brand risk for mobile video ads, and the future generation of gamers including how they spend. Mobile Ads Deliver More Brand Safety and Viewability.

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Viewability Video Ads Mobile Ads Fashion 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Curious why Mille is used here?

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CPM CPC Advertising Banner 52

AdvertiseMint

JUNE 27, 2023

Using the right techniques of Facebook advertising can significantly impact your business. To take your business to the next level, you should know strategies beyond creating ads and targeting certain demographics. Unsurprisingly, various Facebook ad strategies and campaigns are more effective for different stages of your sales funnel.

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Advertising Retargeting Video Ads Mobile Ads 59

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

InMobi

MAY 17, 2018

In-app advertising is at a crossroads. Ad fraud is reportedly at a record high. Brands are worried about their ads appearing next to objectionable or sensitive content. The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know.

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Advertising Mobile Ads Ad Tech Ad network 52

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Meanwhile, with Netflix and Disney Plus investing in ad-supported versions of their services, inventory is expanding to meet the demand.

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Cookies Mobile Ads GDPR MarTech 110

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

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Advertising Conversion Rate Video Ads Click Through Rate 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. In the U.S., in Q1 2018.

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Advertising Video Ads Mobile Ads Viewability 52