InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. times more media time on mobile devices than on their desktops. Viewability is fundamental to ad efficacy. Nowadays, adults are spending over 1.5

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YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability?

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More About Advertising

MAY 3, 2017

Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Which is hardly close attention. Anyway, new.

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Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

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InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

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Digital Turbine

OCTOBER 4, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! Mobile Ads Deliver More Brand Safety and Viewability. falls shortly behind with 90%.

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

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InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. These standards have been adopted globally across major app publishers, empowering advertisers to transparently buy programmatic app inventory more confidently.

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InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. So what are advertisers and agencies doing now in light of these changes? Any first-party data (I.e.,

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InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. In the U.S., in Q1 2018.

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Monetize More

JULY 14, 2022

Users come across Vignette ads while leaving a page & not when initially landing on a page. Why use Vignette Ads? Advertisers often agree to pay more for vignette ads since they are the best-performing ad formats you can have in-app or on desktop mode. Vignette Ads Examples. Are Vignette Ads Intrusive?

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InMobi

OCTOBER 4, 2018

Programmatic media buying has been a boon for digital advertising, but that doesn’t mean problems with programmatic advertising are nonexistent. Problem #1: Lack of Transparency In a recent survey of media agencies conducted earlier this year, this was by far the top challenge cited by programmatic advertisers.

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Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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Ad Monsters

AUGUST 15, 2024

Dive into the Android Privacy Sandbox and its profound implications for mobile advertising. Learn about the benefits and challenges it poses for publishers and how it stacks up against Apple’s SKAdNetwork and Ad Attribution Kit. Things just ain’t the same for mobile. Can it live up to the mobile IDs of the past?

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Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. How does the ad-serving process work for in-game ads?

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VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. It generated $1.2

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InMobi

AUGUST 15, 2017

Additionally, Google research revealed that mobile ad video viewability on smartphones was higher (83%) than on desktop (53%) or tablet devices (81%). Mobile video and mobile video ads will only continue to grow as people become increasingly reliant on their on-the-go devices.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

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Monetize More

OCTOBER 20, 2022

It’s what is known as a high-impact ad unit and is often placed at the top of the page to be seen immediately by the user when visiting the web page. The ad unit is popular among publishers and advertisers alike. The ad has high viewability rates, especially when used at the top area of a web page.

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InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

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InMobi

MAY 12, 2016

With these partnerships in place, brand advertisers are now able to leverage mobile-first full-screen, auto-play, HD video on the InMobi Exchange , our programmatic marketplace. It is great to see that major programmatic buying platforms now support mobile-first video so that advertisers can powerfully reach consumers where they are.”

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InMobi

SEPTEMBER 5, 2017

Moreover, when consumers are on their mobile devices, they are spending 90% of their time in-apps. This is why media planners are buying up mobile video advertising, especially in-app. brand advertisers increased their mobile video advertising spends by 56%. Over the last year, U.S. A buffer-free (0.06-second)

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Monetize More

DECEMBER 29, 2022

Keep reading for tips that will help you get the most out of your investment in this growing advertising medium. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. App names, Domain.

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InMobi

FEBRUARY 11, 2019

Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? DOWNLOAD GUIDE Here are some of the biggest issues plaguing this form of advertising today: Fraud. went towards two channels: Facebook and Google. Lack of Trusted Metrics.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

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Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

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InMobi

JUNE 12, 2020

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies.

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InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. How can I improve the quality of user engagement on mobile?

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InMobi

OCTOBER 31, 2024

InMobi Advertising is thrilled to have been named a ‘Strong Performer’ in The Forrester Wave™: Sell-Side Platforms, Q4 2024. Comprehensive in-house consent, privacy, and addressability solutions empower publishers to enhance monetization effortlessly and without added costs.

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Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

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Monetize More

JANUARY 30, 2023

Most advertisers looking to launch their campaigns typically refer to the industry-standard ad sizes set by the Interactive Advertising Bureau (IAB). This makes things easier for those looking to buy or sell ads, as a standard set of sizes ensures a strong supply and demand chain. What are the most common mobile ad sizes?

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Ad Colony

JUNE 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Mobile games help advertisers to increase the recall of their apps.

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MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns?

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Paleo AdTech

DECEMBER 10, 2023

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million.

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Paleo AdTech

APRIL 18, 2023

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million.

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Digital Turbine

AUGUST 5, 2022

Hasbro knew that the best way to promote a toy blaster was through mobile games and gamified advertising technology. Mobile games were the first platform to come to mind in terms of reaching the target audience. Together with Digital Turbine, Hasbro created a game inside the advertisement to go beyond the video ad limitations.

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