MNTN

AUGUST 15, 2022

Many advertisers will be juggling a balancing act of two of the biggest money-making times of the year, especially since holiday shopping (like back-to-school) is being shifted to earlier. This year’s forecast is going to be big, even despite the current economic climate: with holiday retail sales predicted to increase 3.3% to $235.87.

Audience 98

Audience eCommerce Mobile Search Shipping 98

Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! And the consequences are dire.

Marketing 102

Marketing SEO Mobile Search ROI 102

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. There are more than 8.9

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Basis

SEPTEMBER 28, 2022

Below, catch up on all of today’s CPG advertising “need-to-knows:” the challenges imposed by the last few years’ instability, the broader trends and shifts shaping the industry, and the interplay between these trends and today’s economic landscape. Before we explore the latest trends, let’s set the stage for CPG advertising today.

Advertising 52

Advertising Pop-Up Retail Mobile Search 52

InMobi

MARCH 12, 2013

As of September 2012, 51% of US mobile subscribers own a smartphone (comScore mobile lens, Sept, 12), Consider also, that is the national statistic. A new Cisco study indicated that mobile is playing a greater role in the overall shopping experience with a third of shoppers using mobile searches to guide purchase decisions.

Advertising 40

Advertising Retail Mobile Search Mobile Ads 40

InMobi

FEBRUARY 19, 2016

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

illumin

JUNE 7, 2019

However, the study also found a surprising 66% of LGBTQ+ individuals saying “I don’t see my lifestyle represented in advertising” and 51% saying, “I wish I could see more advertising with families like mine.” Users were able to search any town, city, province, state or country on earth.

Non-Profit 69

Non-Profit Mobile Search Audience Communications 69

VideoWeek

SEPTEMBER 2, 2022

In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Advertising Slowdown Leads to Cutbacks at Snap. German Regulator Highlights Google’s Dominance in Non-Search Advertising.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. In fact: Google has 90.46% of the search engine market share worldwide.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

illumin

APRIL 30, 2024

Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. What is geotargeting?

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Ad Ops Hero

JANUARY 27, 2021

Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The advertisers and publishers have different platforms to manage their businesses.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

AdvertiseMint

OCTOBER 20, 2023

Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

InMobi

OCTOBER 11, 2019

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. Ultimately, what KPMG found is that mobile is central to all four steps in the cycle.

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

InMobi

JANUARY 3, 2013

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. QR codes can also be included in their main website and print advertising.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

Single Grain

JANUARY 16, 2023

How Zero Search Volume Keywords Can Generate a Ton of Traffic. Mobile SEO Stats. Google has 94% of the mobile search engine market share. Therefore, optimizing your site for Google is crucial to acquire organic traffic from mobile devices. Mobile marketing will reach $57 billion by 2030. Statcounter ).

SEO 59

SEO Mobile Search ROI Conversion 59

Adtelligent

OCTOBER 18, 2021

Core Web Vital measurements will majorly affect both desktop and mobile search results, and if your website is slow and glitching – someone else will take the lead. Needless to say, the loss of the search engine ranks can have a devastating effect on the website’s advertising revenues. Google Top Stories.

SEO 52

SEO Header Bidding Mobile Search Non-Profit 52

Single Grain

JANUARY 8, 2024

Understanding the Basics of the SERPs At its most basic, a SERP is what you see after you type a query into a search engine: This page displays a list of results that the search engine deems most relevant to your query. Each of these is designed to provide the most relevant and useful information based on your search query.

SEO 52

SEO Machine Learning Mobile Search Marketing 52

InMobi

DECEMBER 30, 2012

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. with targeted advertising.

Marketing 40

Marketing Mobile Search Retail Mobile Ads 40

Single Grain

AUGUST 2, 2019

In fact: 50% of “near me” searches result in a store visit. Near me” or “close by” searches grew by more than 900% over two years. 78% of local mobile searches result in a purchase, either in-store or online. How to Create a Google My Business Listing.

SEO 111

SEO Banner Mobile Search Impressions 111

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Martech Series

FEBRUARY 20, 2023

Additionally, it gives you details on comparable keywords and phrases, related advertisements, product listings, and much more. For instance, it can reveal how much traffic they receive, how much of it originates from paid advertisements, and how many backlinks they have.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

InMobi

AUGUST 21, 2013

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

VideoWeek

DECEMBER 9, 2022

But it’s come in for criticism within the ad industry, with some complaining that such a ban would harm advertisers and media owners without having a significant impact in reducing obesity. Twitter to Give Advertisers More Control, Amazon and Apple Resume Spending. The Week in Tech. TikTok Avoids Social Media’s Ad Slump.

Food 52

Food Ad Tech Media Agency 52

InMobi

JULY 29, 2013

The rise of the mobile consumers have created a shift in trade as they choose to access information on products through their mobile devices before making a purchase. In partnership with Decision Fuel, InMobi just concluded a research that covers how mobile usage has altered the consumer path to purchase of personal care products.

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40

Single Grain

FEBRUARY 1, 2023

Page Sage ) 18% of location-based mobile searches result in a sale within one day. Check this out: 100 SEO Statistics That’ll Help You Dominate Search Rankings in 2023 PPC Conversion Rate Statistics PPC ads have an average conversion rate of 3.75% across all industries. compared to PPC’s 1.3%. SocialPilot ) Videos get 21.2%

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

MAY 26, 2023

Top 3 Most Important Stats 70% of businesses say SEO produces more sales than PPC advertising. Dive Deeper: 9 Factors that Can Immensely Boost Your Local SEO Mobile B2B SEO Statistics 92.3% of internet users access the internet using a mobile phone.

SEO 52

SEO Marketing Conversion Rate Click Through Rate 52

Single Grain

JANUARY 25, 2024

Here are some potential creative ways you can leverage this feature: Targeted advertising: Use Circle to Search data to better understand user interests and preferences. Show targeted ads based on the objects users circle in your app or website, leading to more relevant and effective advertising campaigns.

Retail 52

Retail SEO Mobile Search Media 52

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

Advertising 52

Advertising Mobile Ads Banner Video Ads 52

Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? of digital display ads in the U.S.

Marketing 145

Marketing SEO Conversion Audience 145