Martech

MAY 24, 2023

And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance.

Marketing 106

Marketing Performance Targeting MarTech Conversion 106

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

MNTN

NOVEMBER 4, 2022

Companies across the world have budgeted more of their marketing dollars for online video advertising, social media and other digital channels over the past few years. What Is Performance Marketing? Performance marketing is a form of paid advertising aimed to drive a particular marketing goal or metric.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

MNTN

NOVEMBER 22, 2022

Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether you’ve succeeded in your goals. B2B Performance Marketing Channels.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

AUGUST 31, 2022

Alexa Guttroff joined Advertising Week to talk about Connected TV reporting and how the insights the data-rich platform provides can be carried beyond the TV screen. With this technology, Connected TV can also offer auto-optimizations for an advertiser’s main KPIs, optimizing thousands of times throughout the campaign.

A/B Testing 52

A/B Testing Audience Performance Targeting Advertising 52

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. What Is Performance Marketing?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Digital Remedy

MAY 16, 2023

Despite what the 21st-century surge of cord-cutters and cord-nevers may lead you to believe, linear TV and the long-stay impact of its advertising capabilities won’t be headed for demise anytime soon. A decades-old household staple, linear TV boasts a history of success at driving scale and delivering a broad reach for advertisers.

Media 52

Media Audience Retargeting Performance Targeting 52

Martech

MARCH 10, 2022

and move towards tracking that speaks to revenue: Program performance (target account activity, opportunities, pipeline) Program strategy (revenue, win/loss rates, funnel velocity, cross-sell and up-sell, and retention). — to targeted accounts. In summary.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. Games are a central setting for mobile video advertising.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

JULY 18, 2023

In one study by Kochava with anecdotal data from a single advertiser: “A streaming entertainment brand we’ve all heard of … that is likely front of mind for most users in the U.S. What does this mean for advertisers?

CPA 52

CPA Entertainment Conversion Conversion Rate 52

Lemonads

MAY 20, 2020

Before launching RichPush the team has been working on developing PlatformIO (White Label Advertising Platform) for a few years and then RichPush ad network was launched in 2018. With 7 years of experience in ad tech solutions development, RichPush founders created an ad network with flagship features that help to drive performance.

Ad network 52

Ad network CPC CPA Affiliates 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

VideoWeek

OCTOBER 11, 2022

The Financial Times then revealed an “exodus of staff” from TikTok’s e-commerce department in London, following reports of aggressive working conditions and unrealistic performance targets. Ticked off. Meanwhile in the US the company faces scrutiny over its handling of user data.

Performance Targeting 59

Performance Targeting Retail Communications Advertising 59

Digiday

APRIL 9, 2023

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. But there isn’t a one-size fits all approach to advertising on the short-form video app, according to five agencies that spoke to Digiday. billion in 2023.

Agency 95

Agency Media CPM CPC 95

MNTN

FEBRUARY 13, 2025

Cost Efficiency With Performance-Based Spend With performance marketing, B2B advertisers only pay for measurable actions, such as clicks, leads, or conversionseliminating wasted spend. Here are a few of the top performance marketing channels that work best in the B2B space. In what way can you address their pain points?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59