Adweek

FEBRUARY 11, 2024

Or at least, a digitized version of Chester appears to welcome bystanders into the "cheesy" pop up chapel. This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. On Saturday a real officiant legally married Frito-Lay employees. The brand's CEO was.

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Pop-Up Audience Marketing Advertising 328

Adweek

JUNE 13, 2022

On a spreadsheet with reams of data on a connected TV campaign, a far-right QAnon-linked broadcaster popped up as a media destination for advertisements, when a media buyer--who requested anonymity with Adweek for this interview--was doing routine auditing.

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Adweek

OCTOBER 11, 2024

Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In "Immersive Brand Moments: Designing Experiences That Captivate and Convert," an ADWEEK House group chat presented by National CineMedia, panelists chimed in on making events stand out.

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Pop-Up Marketing Advertising 290

illumin

NOVEMBER 12, 2024

With data privacy facing increased scrutiny, advertisers must stay on top of upcoming regulations to get ahead of the curve. By adopting strong privacy practices now, advertisers can prevent backpedaling and rewriting policies down the road. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started!

Advertising 98

Advertising Pop-Up Education CPA 98

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 88

Advertising Retail Pop-Up Media 88

Martech

DECEMBER 5, 2024

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. Here’s what it comes down to, according to IAB: “advertising inventory that leverages retail data for planning, execution, and measurement within a store’s physical environment.” Why we care. Processing.

Retail 104

Retail Media Pop-Up Brand Lift 104

Adweek

AUGUST 14, 2023

You're not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. New RMNs are popping up left and right every day. Those are retail media networks (RMNs) at work.

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Adweek

NOVEMBER 3, 2022

Over the last decade, publishers' drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit.

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Real Estate Pop-Up Advertising 246

Adweek

FEBRUARY 7, 2023

The snack maker is due to pop up during the Big Game for the sixth consecutive. If you've ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider yourself seen in the brand's Super Bowl 57 ad.

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Pop-Up Food Advertising 264

The Ad Tech Blog

JULY 20, 2022

” I 100% believe they will not be up for surgery to implant a chip in their brains, either. Advertisers surely will spend money to keep them in. First, the Metaverse should capture a big enough audience for any advertiser to be interested. traveling without leaving your living room) showing up.

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Pop-Up Ad Tech Audience Advertising 261

Adweek

AUGUST 7, 2023

It led her to the "Discovery" tab, where up popped an image carousel showcasing famous women with numbers written across their body. Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. After interacting with that.

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Pop-Up Advertising 246

Martech

AUGUST 6, 2024

One way to do that is to diversify and expand your consumer data collection points, which more than makes up for the loss of customers who opt out of cookies. Or what about a pop-up experience at a festival or conference? Is it a new tool or template that makes the lives of professionals easier? Processing.

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Cookies Marketing Pop-Up Conversion 125

Ad Monsters

NOVEMBER 12, 2024

Curators have emerged as key players in the advertising ecosystem, offering a valuable service by simplifying the complexity, particularly as the industry grapples with signal loss due to cookie deprecation. Publishers, aiming to maximize their inventory’s reach, often find curators helpful in achieving this goal.

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Pop-Up Audience Ad Inventory Cookies 104

AdExchanger

SEPTEMBER 16, 2022

MFA: Made-for-advertising content. New sites pop up virtually overnight with millions of impressions, sucking up ad dollars and hurting campaign performance, writes Tal Almany, VP of publisher development at Kargo. The post Stop Wasting Your Ad Spend On Made-For-Advertising Publishers appeared first on AdExchanger.

Clickbait 113

Clickbait Pop-Up Advertising Impressions 113

Fuel Lines

JULY 8, 2013

But one topic manages to pop up over and over when industry executives decide to create a “break-away” agency. Creative must be backed up with strategic talent that stems from compelling research. Colantuono, Co-Partner, AAR Partners, Co-Founder, Access Confidential. Last, but certainly not least, is the importance of talent.

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Agency Pop-Up Media Marketing 276

Martech

JULY 24, 2024

marketers should be thinking about ways to bring the sports experience stateside through pop-up experiences and watch parties, Salarvand said. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Bring Paris to U.S. fans For the Paris Olympics, U.S. How do we bring that here? Processing.

Marketing 113

Marketing Pop-Up Fashion Entertainment 113

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. There is still some hope for gaming advertisers though.

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Advertising Pop-Up Banner Video Ads 111

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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Advertising Pop-Up Machine Learning Ad Space 104

Digiday

JANUARY 10, 2024

This week’s Media Briefing takes a look at the Global Media Sustainability Framework that the Global Alliance for Responsible Media (GARM) and Ad Net Zero are in the process of creating to measure and report carbon emissions produced from digital advertising. This is a member-exclusive article from Digiday.

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Media Pop-Up Advertising 94

Ad Monsters

AUGUST 27, 2024

Publishers seeking to boost revenue and engagement should tap into online gaming, where in-game advertising and a diverse, multiplatform audience offer opportunities for impactful brand interactions. In-game advertising is gaining traction, with 45% of gamers showing openness to rewarded ads.

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Advertising Pop-Up Audience Entertainment 105

More About Advertising

NOVEMBER 27, 2024

Take the Shein website, where users are bombarded with pop-ups and it feels like the design process was completely overlooked, with UX milestones reduced to a … The post Digital experiences: do we all need a ‘frustrated’ button? first appeared on More About Advertising.

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Pop-Up Advertising 52

Martech

JANUARY 30, 2025

For example, a business that specializes in accounting and tax preparation may begin advertising its services early in Q1 to get ahead of National Tax Day. For example, they can increase visibility for a pop-up event with immediate promotions. These tools can optimize campaign timing and messaging. Processing.

Marketing 93

Marketing Pop-Up Conversion Rate Audience 93

Digiday

SEPTEMBER 25, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Advertisers’ aversion to the news seems to be a neverending issue for news publishers. Tales of advertisers’ overly broad keyword blocks continue to pop up, as they did during a live recording of the Digiday Podcast at the September 2023 Digiday Publishing Summit.

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Pop-Up Advertising Media Marketing 92

Martech

FEBRUARY 21, 2025

CPMs go up, CTRs drop and conversions stall. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. Processing.

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Conversion Retargeting Audience Click Through Rate 91

Digiday

OCTOBER 16, 2023

The crunch of Advertising Week is back — and maybe in true full force for the first time since the pandemic. Early Monday, long queues snaked around the new venue near Penn Station as attendees waited for badge pick-up. Of course, Advertising Week’s venue challenges are nothing new. The delays caused logistical challenges.

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Pop-Up Advertising Media Marketing 96

Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. What Is a Made-For-Advertising Website?

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Advertising Pop-Up Impressions Ad Inventory 97

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

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Advertising Ad network CPM Non-Profit 113

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. They are instead created by advertising companies and other online platforms for tracking, re-targeting, and ad-serving purposes. Here’s a glimpse of how going cookieless is impacting the mobile world.

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Advertising Cookies First-Party Cookies Pop-Up 98

AdExchanger

JULY 13, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Corks are popping in Redmond, Washington, home of Microsoft, after news that Netflix selected Microsoft Advertising as the global sales and technology partner for its ad business. Get The Net!

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Pop-Up Advertising Ad Exchange 111

AdExchanger

AUGUST 6, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022, the CPMs were set at an eye-popping $65. Some advertisers were willing to pony up that first year for the cachet of being among the first advertisers on the platform.

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Martech

JANUARY 7, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you thinking about what fresh new ideas could make your brand’s presence on the metaverse pop? Verification of advertising transaction counter-parties. Chris Wood, Editor.

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Pop-Up Shipping Food MarTech 113

Digiday

DECEMBER 6, 2023

Emma Vaughn, head of advertising business development and partnerships, Spotify In 2023, the world went pink in the wake of the release of the highly anticipated ‘Barbie’ movie — so much so that there were even global shortages of certain hues of pink paint. Barbie’ painted the digital world pink, too.

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Pop-Up Advertising Entertainment Media 92

Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. What 2021 social media advertising trends will we be discussing?

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Media Advertising Pop-Up Clickbait 98

Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. Certainly, well end up with more of the same and boring. B2C, virtual v.s.

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Marketing ROI Pop-Up Media 98

AdExchanger

APRIL 25, 2024

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly tired of this limbo. But at this point it’s clear they don’t have to keep watching.

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Cookies Audience Pop-Up Advertising 101

Brid.tv

FEBRUARY 19, 2024

In recent years, the digital advertising industry has seen major changes in how brands promote themselves. The days of annoying pop-ups are long behind us. And with the primary goal of the new era being the improvement of user experience, it means less intrusive ads and more subtle ways of advertising.

Advertising 98

Advertising Video Ads Click Through Rate Native Advertising 98