Adweek

MARCH 13, 2024

For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don't always look like the general public. Agencies and public relations. More than half of the people employed in the industry are women.

Agency 296

Agency Public Relations Advertising 296

Fuel Lines

JUNE 9, 2016

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. This session will walk through the building blocks of creating a performance-based public relations plan for your agency.

Public Relations 249

Public Relations Agency Communications Media 249

Adweek

MARCH 18, 2024

Aiming to unify the agency's external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal. POD leaders.

Public Relations 312

Public Relations Agency Marketing Advertising 312

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Adweek

SEPTEMBER 12, 2022

As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. It's just that polluters have shaped the dominant narrative.

Public Relations 246

Public Relations Communications Advertising 246

More About Advertising

JULY 6, 2020

Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no mercy?)

Public Relations 105

Public Relations Finance Media Agency 105

Fuel Lines

FEBRUARY 12, 2013

The following are my observations working with the typical advertising, digital, media or Public Relations firm: Agencies are their own worst clients. I’m using Sheehy + Associates , an advertising agency in Louisville, KY, as an example on how to fish using a niche blog. The cobbler’s children with no shoes.

Agency 279

Agency Public Relations Retail Audience 279

Fuel Lines

FEBRUARY 3, 2016

The content is driven by experienced marketing, advertising, and public relations professionals who write on a broad range of topics and want share their knowledge and promote discussion within the community.

Agency 242

Agency Public Relations Marketing Advertising 242

Fuel Lines

AUGUST 7, 2013

ICOM is integrated with skills in all forms of commercial persuasion including public relations and digital marketing. Agency Networks advertising agencies agency networks executive director Gary Burandt ICOM Inc. ICOM has a history of serving international clients in multiple international markets in all product sectors.

Agency 276

Agency Public Relations Communications Healthcare 276

Fuel Lines

APRIL 7, 2014

Ken and I continued the conversation on the impact social media has made upon the advertising industry and business. Andy Polansky , CEO of global public relations firm Weber Shandwick. The next day, Ken emailed me the cartoon above and thought I would share it with you.

Communications 278

Communications Public Relations Media Conversion 278

Fuel Lines

JANUARY 4, 2017

Fires Up Public Relations for Your Agency. Public relations usually focuses on pitching and placing stories , but an event is different. The Barkley agency in Kansas City, is the largest 100% employee-owned advertising agency in the U.S. Give your clients and prospects a reason to visit. Canada and the UK.

Agency 212

Agency Public Relations Audience Education 212

Fuel Lines

FEBRUARY 7, 2013

A survey was sent to advertising, digital, media and public relations executives to assess their attitudes toward social media, where they are finding success, what tools they use and where they continue to struggle. How many hours per week would you say you spend on social media for new business?

Media 264

Media Public Relations Agency Communications 264

Martech Series

AUGUST 4, 2022

US advertising service revenues are forecast to advance 8.0% yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. The presence of a US presidential election year (2024) is also expected to boost election advertising spending.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

Fuel Lines

MAY 27, 2014

I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Ever since I learned that only 1% of internet participants actively create original content , I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.

Agency 275

Agency Click Through Rate Public Relations SEO 275

Fuel Lines

SEPTEMBER 12, 2019

Outline the new business plan through specific strategies: Public Relations, Social Media, Direct Mail, Digital, etc. Almost my entire advertising career was in only two markets. My narrow focus is business development for advertising, digital, media and PR agencies. Follow the KISS method.

Agency 249

Agency Public Relations Audience Marketing 249

Fuel Lines

JUNE 9, 2015

He is author of “101 Contrarian Ideas About Advertising” which became Amazon’s best-selling advertising book. ”, a detailed ‘how-to’ guide for advertising agencies that want to build and deliver smarter pitches and presentations.

Agency 220

Agency Public Relations Food Marketing 220

Martech

OCTOBER 16, 2024

About Semrush Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing.

MarTech 126

MarTech Media Education SEO 126

AdPulp

JANUARY 26, 2020

Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago.

Public Relations 74

Public Relations Advertising Communications 74

Fuel Lines

FEBRUARY 19, 2014

It still amazes me that most advertising agencies do not have a written marketing plan. Strategic use of public relations can help small and midsized agencies level the playing field with larger competitors. Create a written marketing plan. I find this amazing. PR greatly enhances your agency’s credibility.

Agency 275

Agency Public Relations Shipping Audience 275

Basis

APRIL 30, 2024

In March 2024, US employment across advertising, public relations, and related fields reached an all-time high , with ad agencies accounting for the largest portion of these jobs. To help mitigate turnover, the vast majority of hiring managers—in advertising and beyond—say they plan to hire in 2024.

Advertising 97

Advertising Education Agency Public Relations 97

Martech Series

MARCH 1, 2023

Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE. Brandow began her career in PR and social media at a large advertising agency based in Rochester, NY.

Public Relations 81

Public Relations Marketing Healthcare MarTech 81

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. Read on for a (reasonably) pain-free explainer. PAIR is the latest solution on Google’s Display & Video 360, a.k.a.

Advertising 78

Advertising Demand Side Platform Public Relations Cookies 78

Advertising to Baby Boomers

FEBRUARY 1, 2017

But like most of what’s on the web nowadays, how do you know if it’s fact, advertising, fiction, advertising, drivel, advertising, truth, advertising? Professor Einstein does what she can to sort it all out. I’ve been following this cesspool for over a decade and writing about it here for just as long.

Advertising 60

Advertising Public Relations Marketing 60

More About Advertising

AUGUST 31, 2017

The agreement means that Gruppo Campari has the choice of WPP companies and agencies for advertising, public relations, media investment, digital, data.

Public Relations 75

Public Relations Agency Media Advertising 75

Digiday

FEBRUARY 23, 2023

The Olaplex case is part of a growing trend of customers taking legal action against what they allege is false advertising or misleading marketing. The Olaplex lawsuit alleges negligence, false advertising and the use of lilial, a chemical compound the European Union banned in March 2022.

Advertising 96

Advertising Food Public Relations Retail 96

Fuel Lines

APRIL 2, 2013

Created Content I’ve created new business articles that are appealing to my Twitter audience which are primarily is advertising, digital, media and Public Relations professionals. Here’s my personal 70-20-10 Twitter Formula: 70 % Providing Resources.

Agency 279

Agency Pop-Up Education Audience 279

Digiday

SEPTEMBER 21, 2022

Considering the collapse of the crypto market , some publishers and advertisers might be wondering whether it’s still worth investing in blockchain experimentation. We don’t chase traditional [advertising] budgets on purpose. Advertisers, in particular, are doubling down on Web3, the metaverse [and] all that good stuff.”.

Advertising 68

Advertising Public Relations Education Display Advertising 68

UNI Digital Advertising

APRIL 18, 2019

Postgraduate study in Advertising can be a good way to develop as a professional and be better-prepared (and better-connected) for your career in the advertising industry. The top graduate programs in Advertising offer priceless access to plum internships and positions at large global agencies and cutting edge boutiques.

Advertising 52

Advertising Public Relations Agency Communications 52

UNI Digital Advertising

APRIL 18, 2019

Postgraduate study in Advertising can be a good way to develop as a professional and be better-prepared (and better-connected) for your career in the advertising industry. The top graduate programs in Advertising offer priceless access to plum internships and positions at large global agencies and cutting edge boutiques.

Advertising 52

Advertising Public Relations Agency Communications 52

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. Many people will use Gemini because many people use Google, but it has no draw beyond that.

Public Relations 126

Public Relations MarTech Retail Marketing 126

Martech Series

OCTOBER 1, 2022

DeepIntent, the leading healthcare advertising technology company built to improve better patient health and business outcomes, is pleased to be ranked no. “DeepIntent was founded with a mission to improve patient outcomes through the artful use of advertising, data science, and real-world clinical data.

Healthcare 91

Healthcare Real Estate Public Relations MarTech 91

Martech

JULY 21, 2023

The top uses for genAI in marketing were: Content marketing (76% of those who use genAI) Product marketing (43%) Customer experience (37%) Lead generation (36%) Advertising (31%) Of the organizations using genAI in marketing, only 30% were using it for marketing ops and 18% for branding. Sixteen percent were using it for public relations.

Marketing 98

Marketing Public Relations Retail Manufacturing 98

Clearcode

APRIL 3, 2023

In the past few years, gambling advertising has been growing steadily due to the development of online gambling platforms and the increase of mobile devices available on the market. More than 440 gambling advertisers invested $738 million across digital, print and TV ads in 2022.

Advertising 60

Advertising Entertainment Public Relations Audience 60

EGC Group

JUNE 23, 2023

We’ve all heard the expression: “Word of mouth is the best form of advertising.” Have you ever considered that this expression might well have been the foundation of public relations? Let’s take a look at public relations (a.k.a. PR) and its power for making the presence of a person, brand or event known.

Public Relations 52

Public Relations Advertising Marketing 52

Digiday

JULY 18, 2023

When it comes to managing public relations in esports, one thing is for sure: it’s never boring. For years after the major game developers spun up their competitive gaming leagues in the mid-teens, all esports news seemed to be good news. Continue reading this article on digiday.com.

Public Relations 69

Public Relations Marketing Media Advertising 69

AdPulp

MAY 24, 2020

You can revisit the ceremony here: The College is home to the Stan Richards School of Advertising and Public Relations, among other notable programs. On Saturday, Moody College of Communications at the University of Texas held a virtual graduation ceremony for its 2020 graduates.

Communications 57

Communications Public Relations Marketing Advertising 57

Martech Series

JANUARY 12, 2023

As an early advisor to Glimpse, he helped acquire leading technology and advertising companies as clients. Karen Strauss will serve as a part-time strategic consultant to Glimpse, focused on marketing, public relations, and client outreach. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Public Relations 81

Public Relations MarTech Communications Marketing 81