Digiday

MARCH 30, 2023

Independent real estate company Windermere has retooled its advertising strategy this year, moving away from linear TV into streaming and digital video as well as sharply lifting its investment in influencers. Real estate is all about getting a customer into a home. Home has deep, deep emotional meaning and value.

Real Estate 73

Real Estate Marketing ROI Agency 73

Playwire

MAY 20, 2024

Key Points Real estate data offers uniquely, powerful insights that can be highly impactful for an entire host of brands across many verticals.

Real Estate 52

Real Estate Audience Cookies Advertising 52

AdvertiseMint

FEBRUARY 24, 2024

Are you looking for the best real estate Facebook ad examples and best practices? Facebook offers a great opportunity for real estate business agents and agencies to showcase properties and attract potential buyers. So, you need to study successful Facebook real estate ads examples. Layout exhibition.

Real Estate 52

Real Estate Video Ads Click Through Rate Audience 52

Ad Monsters

DECEMBER 5, 2024

Unlock the holiday season’s advertising potential by shifting focus from overcrowded channels to immersive mobile in-app experiences that captivate user attention and drive sales. The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5%

Real Estate 97

Real Estate Retail Audience Conversion 97

Ad Monsters

NOVEMBER 27, 2024

Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success. Brands and advertisers have been using it for years now. This can be a valuable audience for real estate, tourism, leisure, or related brands. Curation isn’t new.

Real Estate 98

Real Estate Audience Communications Media 98

Digiday

OCTOBER 15, 2023

With so many changes and challenges, the playbook for marketers and advertisers in the space has been upended. The housing market continues to be a point of contention for people grappling with hiked interest rates, inflated rents and low housing supply. Zillow estimates the U.S.

Brand Awareness 98

Brand Awareness Real Estate Marketing Media 98

Ad Monsters

SEPTEMBER 2, 2022

And both publishers and advertisers are being critiqued for their role in improving the user experience. Page Real Estate: UX vs Revenue. Page Real Estate: UX vs Revenue. To kick off the discussion, Rob Beeler, Founder & CEO, Beeler.Tech, posed a query about how to properly maneuver page real estate. “So

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Fuel Lines

FEBRUARY 26, 2013

The 1992 movie, Glengarry, Glen Ross , was about a group of desperate and struggling real estate agents. AIDA is an advertising formula attributed to Advertising Hall of Famer, Elias St. If an advertisement contains these three qualities of success, it is a successful advertisement. In 1921, C.P.

Agency 279

Agency Real Estate Marketing Communications 279

The Ad Tech Blog

APRIL 30, 2024

Understanding User Engagement in AR Advertising Key Points Immersive Experiences: AR advertising creates deeply immersive experiences that significantly enhance user engagement compared to traditional digital ads. These metrics help advertisers understand which aspects of the AR experience are most engaging to users.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Martech

OCTOBER 17, 2024

Ads are the most convenient way to fund such a system, so advertising technology ruled the web. Data geeks rose to prominence and advertising technology got increasingly invasive as companies found more ways to monetize consumer information. You’re getting a couple days at the resort so they can try to sell you some real estate.

Cookies 122

Cookies Pop-Up Real Estate MarTech 122

AdOpsHouse

OCTOBER 29, 2024

A unique opportunity for furniture retailers to benefit from market conditions With the Bank of Canada implementing a super-sized rate reduction of 50 bps this month, a lot of attention has been paid to how this will affect two key areas that impact furniture sales; real estate and retail sales.

Retail 52

Retail Real Estate Ad Ops Marketing 52

Martech Series

OCTOBER 12, 2022

New design tool features professionally designed EDDM postcard templates for topics ranging from real estate to hiring. To date, Taradel has added ninety design templates ranging from real estate sales to hiring efforts in the transportation industry. The tool’s interface delivers a simple and intuitive user experience.

Real Estate 83

Real Estate Advertising eCommerce MarTech 83

Ad Monsters

MAY 10, 2024

Future Today’s enhanced user interface offers advertisers prime webpage real estate, free from competition. Prioritizes the “First-Screen Advantage” Prime Real Estate for Brands: The first-screen advantage refers to the prominent display of a brand’s hero image as soon as the app opens.

Real Estate 105

Real Estate Audience Impressions Advertising 105

Martech Series

OCTOBER 5, 2022

With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results. a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Looka Inc., The post Looka Inc.

Real Estate 96

Real Estate Advertising Communications Search Advertising 96

MNTN

SEPTEMBER 29, 2023

An ad-supported Prime Video presents new opportunities for advertisers who want to reach an existing – and lucrative – subscriber base who are more liberal with their spending patterns (the average Prime subscriber spends $1400 yearly versus the $600 spent by non-subscribers), it also signals more fragmentation in the space.

Advertising 105

Advertising Real Estate eCommerce Audience 105

AdPulp

DECEMBER 17, 2019

Question for you.how many print ads did you make this year? Holy crap, that many! To make and run print ads that help build brands, we need healthy newspapers and magazines. But newspapers are slip slidin’ away at an alarming rate. Over the last 15 years, newspapers have lost $35 billion in ad revenue and […].

Real Estate 48

Real Estate Advertising Retail Media 48

VideoWeek

APRIL 4, 2023

When it comes to video, the TV screen is still prime real estate for advertisers – and with the CTV market set to reach $43-45 billion in next three years, ad budgets will flow more heavily to video than social media for the first time in a decade. Filmed at New Video Frontiers 2023 in London.

Real Estate 98

Real Estate Video Ads Media Advertising 98

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. Microsoft is encouraging experimentation while promising not to shake up the ad supply chain for advertisers. Next, they’ll focus on verticals like travel and real estate. Monetizing chat experiences.

Advertising 97

Advertising Real Estate Conversion MarTech 97

Digiday

JUNE 25, 2023

Made-for-advertising (MFA) sites. These cunning sites masquerade as prime real estate for online advertising, luring gullible advertisers into their web of trickery. What’s deceptive, fueled by profit and involved in ad arbitrage?

Real Estate 73

Real Estate Advertising Banner Video Ads 73

Digiday

AUGUST 18, 2024

As the English soccer season kicks off once again, one club’s working to create new advertising real estate on its player jerseys. Manchester United kicked off this season with its first ever back-of-shirt sponsor, U.S. tech brand Snapdragon, which will also take over the club’s front-of-shirt spot from SaaS firm TeamViewer.

Real Estate 95

Real Estate Media Marketing Advertising 95

Digiday

APRIL 17, 2024

It would be Meta’s latest bit of ad real estate just over a year after the launch of Threads. Meta’s discussions have largely centered on the rollout timeline rather than the detailed logistics of the ad placements, according to Digiday’s interviews with four advertising executives.

Real Estate 100

Real Estate Media Marketing Advertising 100

Brid.tv

NOVEMBER 8, 2022

Programmatic video advertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads.

Advertising 93

Advertising Banner Video Ads Header Bidding 93

Martech Series

NOVEMBER 18, 2022

Converging AI with groundbreaking video and display capabilities to provide full-stack advertising solutions for publishers. With close to 10 billion monthly impressions, Browsi has established itself as the leading AI-driven company to empower publishers and content creators to gain control of their digital real estate.

Real Estate 86

Real Estate Machine Learning MarTech Impressions 86

Digiday

MAY 10, 2023

When it comes to the future of generative AI and advertising, Google I/O took center stage on Wednesday. So far, the company is keeping ad load low while making sure “relevance is extremely high,” according to Kya Sainsbury-Carter, corporate vp of Microsoft Advertising, who now oversees the company’s $18 billion ads business.

Real Estate 69

Real Estate Advertising Retail Media 69

Digiday

MAY 10, 2023

When it comes to the future of generative AI and advertising, Google I/O took center stage on Wednesday. So far, the company is keeping ad load low while making sure “relevance is extremely high,” according to Kya Sainsbury-Carter, corporate vp of Microsoft Advertising, who now oversees the company’s $18 billion ads business.

Real Estate 69

Real Estate Advertising Retail Media 69

illumin

APRIL 10, 2025

Advertising for tax preparation and financial services doesnt have to be a daunting task. Weve compiled some tips and tricks on advertising and marketing your tax and financial services to ensure that you also maximize your return on your ad spend and marketing dollars (See what we did there?). Just a quick reminder: the general U.S.

Marketing 59

Marketing Real Estate Pop-Up Audience 59

Digiday

OCTOBER 23, 2024

DPG Media will stop selling ads for its news and entertainment apps in the open market of programmatic auctions, where ad prices fluctuate in real-time like a volatile stock market. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps. Beginning next month (Nov.

Real Estate 83

Real Estate Media Marketing Entertainment 83

Martech Series

AUGUST 18, 2022

Out of home (OOH) advertising revenue increased 28.9 billion , based on figures released by the Out of Home Advertising Association of America (OAAA). Real Estate Agents, Agencies & Brokers +39%. Advertisers on this list who did not spend in Q2 2021 included: Capital One, Expedia, IHG, Canada , and Thirty Madison.

Real Estate 86

Real Estate Advertising Healthcare Food 86

Basis

AUGUST 16, 2023

So, whether you care about the feud between Musk and Zuckerberg or not, allow us to use this outlandish spat as an opportunity to explore the ongoing cage match between advertisers and social media’s brand safety risks. The presence of hate speech, misinformation, and disinformation on social media is a formidable opponent for advertisers.

Media 98

Media Advertising Real Estate Machine Learning 98

VideoWeek

AUGUST 31, 2022

This morning TF1 Live announced a partnership with commercial real estate giant Unibail-Rodamco-Westfield (URW). The pairing will enable advertisers to develop campaigns inside Westfield shopping centres, combined with multi-touchpoint media coverage from TF1’s brand content unit.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

Basis

JANUARY 4, 2023

Digital advertising is recalibrating. And even despite the turbulence caused by the loss of the third-party identifiers upon which programmatic was built, the medium is standing its ground as advertisers embrace a raft of new, versatile, privacy-friendly targeting solutions. All this is to say: marketers have it tough. in 2022).

Advertising 98

Advertising Pop-Up Retail Real Estate 98

Marketing Dive

SEPTEMBER 8, 2022

While the marketer was mum about any advertising plans at its “Far Out” showcase, the spotlight on screen real estate could still appeal to brands.

Real Estate 68

Real Estate Advertising Marketing 68

Digiday

OCTOBER 6, 2022

As the working world continues to redefine work culture, client relationships are often influencing the way agencies and media firms make real estate decisions. So we look at real estate through that lens — realistic space required for collaboration and the economic and creative flexibility now inherent to a post-pandemic reality.”.

Real Estate 79

Real Estate Agency Finance Media 79

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” Moving in on telcos and retail.

Advertising 106

Advertising Retail GDPR Real Estate 106

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Demand Sage ) Why Should You Use LinkedIn Advertising?

Advertising 98

Advertising Marketing CPC ROI 98

The Ad Tech Blog

JUNE 25, 2024

Benefits of Geofencing Mobile Ads Geofencing offers several benefits for mobile advertising. Challenges in the Advertising-Marketing Industry Low Engagement and Conversion Rates One of the most significant challenges in the Advertising & Marketing industry is low engagement and conversion rates on mobile platforms.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Karola Karlson

APRIL 3, 2025

My bet is that if LinkedIn’s paid advertising team would fix these 10 mistakes, their ROAs would improve 2x or more. The first ad creative is in landscape format, meaning it uses up only about 60% of the total available LinkedIn feed real estate. The colour scheme is faded and boring; it doesnt convey excitement.

Real Estate 52

Real Estate Pop-Up Marketing Advertising 52