Digiday

NOVEMBER 27, 2024

Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention.

ROI 82

ROI Banner Audience Media 82

AdExchanger

SEPTEMBER 24, 2024

One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are cost-effective, straightforward and reliable, if done right.

ROI 116

ROI Advertising Media Marketing 116

Adweek

JUNE 12, 2023

111% ROI, 33% faster speeds, 77% reduction in costs. You know what we're talking about--stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. Generic.

ROI 299

ROI Advertising 299

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Definition and Causes Emotional fatigue in digital advertising, often referred to as ad fatigue , happens when users become tired of seeing the same ads repeatedly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

JULY 26, 2024

In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI. The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising.

Cookies 312

Cookies ROI Advertising Marketing 312

Martech

SEPTEMBER 26, 2024

Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. Retainer billing The traditional practice of treating your PR reps like you would a lawyer is misaligned with the ROI focus of modern-day marketing. We’ll discuss this further shortly.

Public Relations 129

Public Relations Marketing ROI Communications 129

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Ad Monsters

JANUARY 24, 2025

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. This disconnect even extends to premium advertising spots like the Super Bowl. Physical stores represent a major media channel.

Media 109

Media Retail Advertising Cookies 109

AdExchanger

DECEMBER 7, 2023

Advertisers that don’t want to get left behind must allocate large amounts of their ad spend to CTV. With a significant percentage of streaming coming from CTV (as […] The post Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics appeared first on AdExchanger.

ROI 111

ROI Advertising 111

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 88

Advertising Retail Pop-Up Media 88

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. The first part (audience measurements) can be found here.

ROI 133

ROI Audience MarTech Communications 133

The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. Emotional engagement refers to the connection that consumers feel towards a brand or advertisement. This not only enhances emotional engagement but also drives better ROI and long-term brand loyalty.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 117

Marketing SEO ROI Brand Awareness 117

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 119

ROI Machine Learning Marketing Audience 119

AdvertiseMint

DECEMBER 25, 2024

Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency.

Advertising 52

Advertising Click Through Rate ROI Conversion Rate 52

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Understanding these developments will be crucial for businesses aiming to optimize their advertising efforts on the platform. Enhanced analytics will offer improved ROI tracking and optimization opportunities.

Advertising 52

Advertising ROI Entertainment Video Ads 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Exchange Wire

FEBRUARY 19, 2025

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics have transformed the advertising [.]

Viewability 52

Viewability ROI Advertising 52

The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. FAQs about Digital OOH What makes digital OOH advertising effective?

Advertising 130

Advertising ROI Impressions Audience 130

Exchange Wire

NOVEMBER 23, 2023

BrightBid, the ad tech platform for Google Search, has revealed that the majority of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment.

ROI 111

ROI Ad Tech Marketing Advertising 111

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 105

ROI Marketing Audience Retail 105

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. This enables them to achieve improved performance and higher return on investment (ROI). What do agencies need in a DSP?

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

JANUARY 10, 2025

As advertising evolves, marketers face growing confusion between OTT (Over-The-Top) and CTV (Connected TV) advertising. In this article, well identify the key differences between OTT and CTV advertising, breaking down how each can elevate your performance marketing strategy. What is Connected TV Advertising?

Advertising 52

Advertising Viewability Retargeting Audience 52

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

MNTN

MARCH 6, 2025

Over-the-top (OTT) advertising isnt the futureits the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. This guides got everything you need to nail OTT advertising in 2025. By 2025, U.S.

Advertising 52

Advertising Audience Impressions Retargeting 52

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. We’re not focusing on the fundamentals of email, which is the top ROI channel for most companies.

ROI 123

ROI MarTech Marketing Agency 123

Martech

JANUARY 3, 2025

Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. to reach $9.29 billion in 2025, up 14.2% year over year. although the share of the spend is significantly smaller.

Marketing 115

Marketing ROI Agency MarTech 115

MNTN

DECEMBER 18, 2024

In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). CTV retargeting is a digital advertising technique that allows you to deliver targeted ads to viewers who have previously interacted with your brand.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Identifying your target audience is crucial for tailored advertising strategies. Define key performance indicators (KPIs) to accurately measure advertising success.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Fuel Lines

FEBRUARY 22, 2023

For example, it can analyze social media activity, website traffic, and other online interactions to identify companies that may be interested in advertising services. Evaluate ROI: As with any business investment, it is important to evaluate the return on investment (ROI) of using AI for business development.

Agency 263

Agency Machine Learning ROI Advertising 263

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. How do you reach your target audience?

Advertising 139

Advertising Marketing ROI Conversion 139