Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Broaden Your Reach: Diversify Your Video Content Lets start with your content. The key is to offer diverse and engaging quality videos. So, let’s get started!

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Adweek

DECEMBER 3, 2024

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. The increase, however, isn't limited to tiny squares on a smartphone.

Retail 298

Retail Video Ads Advertising Media 298

Adweek

OCTOBER 8, 2024

Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York. The Video Expansion feature lets.

Video Ads 325

Video Ads Advertising 325

Adweek

NOVEMBER 30, 2023

The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. trillion by 2031, according to Allied Market Research.

Video Ads 317

Video Ads Ad Tech Marketing Agency 317

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns Video Expansion. Why we care.

Advertising 112

Advertising Video Ads MarTech Agency 112

Adweek

FEBRUARY 12, 2025

Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers. The upfront season is about to tip off, and Amazon has some new offerings checking into the game.

Advertising 277

Advertising Video Ads 277

Adweek

APRIL 11, 2024

Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. This is a new, global role, with Bhatia's duties spanning everything from strategy to go-to-market and sales. "We

Advertising 304

Advertising Video Ads Marketing 304

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026.

Advertising 105

Advertising Retail Cookies Video Ads 105

Adweek

FEBRUARY 27, 2025

Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. But the streamer still.

Video Ads 291

Video Ads Impressions Audience Advertising 291

Adweek

JUNE 13, 2023

Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage.

Video Ads 264

Video Ads Advertising 264

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Adweek

SEPTEMBER 17, 2024

Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between.

Video Ads 296

Video Ads Advertising Retail Media 296

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Monitoring ad performance metrics is crucial for early detection of ad fatigue.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

VideoWeek

OCTOBER 29, 2024

This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

Video Ads 52

Video Ads Display Advertising Retail Media 52

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. That’s a best practice for user experience, but it also applies to advertisers.

Video Ads 124

Video Ads MarTech Audience Advertising 124

Adweek

JANUARY 19, 2024

Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table.

Media 335

Media Video Ads Advertising 335

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Video ad pricing sharply rose as the elections came to a close.

Advertising 87

Advertising CPM Impressions Video Ads 87

Martech

JUNE 5, 2024

The first initiative is the addition of in-stream video ads alongside publisher content. B2B advertisers have historically felt ignored. This will be a welcome update and will show advertisers that AI can also be used to help improve their results. Dig deeper: How to personalize your brand on LinkedIn The Wire Program.

Video Ads 117

Video Ads Marketing Finance MarTech 117

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Exchange Wire

APRIL 10, 2025

AdPlayer.Pro, a global provider of digital video advertising technologies, has released a series of significant updates in its flagship products, including its video ad server and video hosting solution. According to the companys announcement, one of the essential novelties was the [.]

Ad Server 52

Ad Server Ad Tech Video Ads Advertising 52

Ad Tech Daily

OCTOBER 17, 2024

Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals.

Video Ads 105

Video Ads Media Ad Tech Advertising 105

Adweek

MAY 14, 2024

Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its. Today, Amazon hosted its first upfront week event.

Video Ads 288

Video Ads Retail Media Advertising 288

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 120

Video Ads Retail MarTech Marketing 120

Exchange Wire

JANUARY 30, 2025

AdPlayer.Pro, the worlds leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platforms functionality. According to the companys announcement, some of the latest updates focus on [.]

Video Ads 52

Video Ads Ad Server Advertising Viewability 52

Adweek

APRIL 1, 2025

Google will allow now advertisers to buy Rewarded Video ads on Roblox via Google Ad Manager.

Video Ads 232

Video Ads Advertising Media Marketing 232

AdExchanger

MARCH 21, 2023

But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains The post Keeping An Eye On Spotify’s Video Ad Strategy appeared first on AdExchanger. Spotify is all about audio, obviously.

Video Ads 109

Video Ads Advertising 109

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Tubi Tubis free content model and tailored recommendations make it a go-to platform for CTV advertisers.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In the same period, the proportion of new advertisers decreased 29%. Playable ads. The overall volume of U.S.

Mobile Ads 120

Mobile Ads Video Ads Advertising Media 120

VideoWeek

AUGUST 25, 2022

A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia. seconds.

Video Ads 124

Video Ads Cookies Viewability Banner 124

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. At the same event, Amazon Ads outlined advertising opportunities across its CTV offering. Twitchy advertisers.

Video Ads 111

Video Ads Retail Audience Advertising 111

Ad Monsters

JULY 15, 2024

Video advertising, once a safe haven in the digital space, is now under siege by malvertising attacks, demanding immediate action from publishers, SSPs, and video platforms to secure their technology stacks. Video advertising has always been a bright spot for the industry: effective, profitable, and malware-free.

Ad Space 105

Ad Space Video Ads Pop-Up Advertising 105

Digital Remedy

APRIL 10, 2025

With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. Understanding these key principles will help you create more effective campaigns, drive better results, and maximize your advertising investment.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

AdPushup

AUGUST 16, 2023

Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 94

Video Ads Banner Advertising Marketing 94

AdPushup

AUGUST 16, 2023

Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. However, many video [.]

Video Ads 98

Video Ads Banner Advertising Marketing 98

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 98

Video Ads Food Impressions Retail 98