Adweek

AUGUST 24, 2023

WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads.

Video Ads 246

Video Ads Media Advertising Ad Tech 246

Adweek

DECEMBER 3, 2024

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. The increase, however, isn't limited to tiny squares on a smartphone.

Retail 298

Retail Video Ads Advertising Media 298

Adweek

OCTOBER 8, 2024

Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York. The Video Expansion feature lets.

Video Ads 325

Video Ads Advertising 325

Adweek

NOVEMBER 30, 2023

The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. trillion by 2031, according to Allied Market Research.

Video Ads 317

Video Ads Ad Tech Marketing Agency 317

Adweek

FEBRUARY 27, 2025

Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. But the streamer still.

Video Ads 291

Video Ads Impressions Audience Advertising 291

Adweek

APRIL 11, 2024

Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. This is a new, global role, with Bhatia's duties spanning everything from strategy to go-to-market and sales. "We

Advertising 304

Advertising Video Ads Marketing 304

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns Video Expansion. Why we care.

Advertising 109

Advertising Video Ads MarTech Agency 109

Adweek

FEBRUARY 12, 2025

Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers. The upfront season is about to tip off, and Amazon has some new offerings checking into the game.

Advertising 277

Advertising Video Ads 277

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026.

Advertising 96

Advertising Retail Cookies Video Ads 96

Adweek

JUNE 13, 2023

Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage.

Video Ads 264

Video Ads Advertising 264

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Adweek

SEPTEMBER 17, 2024

Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between.

Video Ads 296

Video Ads Advertising Retail Media 296

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Monitoring ad performance metrics is crucial for early detection of ad fatigue.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

VideoWeek

OCTOBER 29, 2024

This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

Video Ads 52

Video Ads Display Advertising Retail Media 52

Adweek

JANUARY 19, 2024

Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table.

Media 335

Media Video Ads Advertising 335

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. That’s a best practice for user experience, but it also applies to advertisers.

Video Ads 121

Video Ads MarTech Audience Advertising 121

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Ad Tech Daily

OCTOBER 17, 2024

Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals.

Video Ads 105

Video Ads Media Ad Tech Advertising 105

Adweek

MAY 14, 2024

Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its. Today, Amazon hosted its first upfront week event.

Video Ads 288

Video Ads Retail Media Advertising 288

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Video ad pricing sharply rose as the elections came to a close.

Advertising 71

Advertising CPM Impressions Video Ads 71

Exchange Wire

JANUARY 30, 2025

AdPlayer.Pro, the worlds leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platforms functionality. According to the companys announcement, some of the latest updates focus on [.]

Video Ads 52

Video Ads Ad Server Advertising Viewability 52

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 117

Video Ads Retail MarTech Marketing 117

AdExchanger

MARCH 21, 2023

But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains The post Keeping An Eye On Spotify’s Video Ad Strategy appeared first on AdExchanger. Spotify is all about audio, obviously.

Video Ads 111

Video Ads Advertising 111

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Tubi Tubis free content model and tailored recommendations make it a go-to platform for CTV advertisers.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

AdPushup

MARCH 6, 2023

Looking to maximize your programmatic video ad revenue? Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy.

Video Ads 98

Video Ads Ad Inventory Advertising 98

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In the same period, the proportion of new advertisers decreased 29%. Playable ads. The overall volume of U.S.

Mobile Ads 117

Mobile Ads Video Ads Advertising Media 117

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. At the same event, Amazon Ads outlined advertising opportunities across its CTV offering. Twitchy advertisers.

Video Ads 111

Video Ads Retail Audience Advertising 111

Ad Monsters

JULY 15, 2024

Video advertising, once a safe haven in the digital space, is now under siege by malvertising attacks, demanding immediate action from publishers, SSPs, and video platforms to secure their technology stacks. Video advertising has always been a bright spot for the industry: effective, profitable, and malware-free.

Ad Space 105

Ad Space Video Ads Pop-Up Advertising 105

AdPushup

AUGUST 16, 2023

Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 94

Video Ads Banner Advertising Marketing 94

AdPushup

AUGUST 16, 2023

Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. However, many video [.]

Video Ads 98

Video Ads Banner Advertising Marketing 98

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Digiday

MAY 1, 2024

With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. No longer satisfied with being a hub for gamers, the company is looking to transform into a destination for all aspects of digital life — including advertising.

Video Ads 95

Video Ads Ad Inventory Advertising Marketing 95

MNTN

MARCH 29, 2024

Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate? How is second-screen behavior affecting the ad experience? I think another way to look at this data is that it represents a focus on video channels as a whole. Tim Edmundson (Sr.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

Brid.tv

MAY 10, 2023

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

Video Ads 98

Video Ads Ad Inventory Ad Tech Advertising 98

Exchange Wire

OCTOBER 1, 2023

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.]

Video Ads 110

Video Ads Advertising 110