Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. How Is Ad Viewability Measured?

Viewability 52

Viewability Video Ads Fill rate Ad Server 52

Exchange Wire

JANUARY 30, 2025

AdPlayer.Pro, the worlds leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platforms functionality. According to the companys announcement, some of the latest updates focus on [.]

Video Ads 52

Video Ads Ad Server Advertising Viewability 52

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. For this reason, we decided to single out eight practical tips for improving video ad viewability on your website.

Viewability 52

Viewability Video Ads Ad Server ROI 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

illumin

NOVEMBER 26, 2018

This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

Viewability 53

Viewability Video Ads Impressions Advertising 53

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising?

Video Ads 52

Video Ads Advertising Viewability ROI 52

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic Video Advertising? Need a refresher?

Advertising 97

Advertising Video Ads Click Through Rate CPM 97

Digital Turbine

OCTOBER 4, 2022

In this edition of Mobile Monday, we’re covering how apps can get noticed during the busy holiday season, the latest report showcasing higher viewability rates and lower brand risk for mobile video ads, and the future generation of gamers including how they spend. Mobile Ads Deliver More Brand Safety and Viewability.

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Viewability Video Ads Mobile Ads Fashion 52

InMobi

JUNE 23, 2020

We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. With this new partnership, we are taking another step forward in strengthening our commitment towards measurement and verification of ad effectiveness.

Viewability 52

Viewability Ad Space Impressions Video Ads 52

Martech Series

JULY 28, 2022

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader.

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Viewability Media Advertising Ad Tech 84

Monetize More

FEBRUARY 1, 2023

Introduction In today’s digital world, publishers are always looking for new ways to increase advertising revenue. It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. What exactly is Ad Viewability? Stay tuned to find out!

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about the basics of CTV advertising here. Connected TV Advertising.

Advertising 96

Advertising Viewability Demand Side Platform Video Ads 96

Brid.tv

MARCH 2, 2023

Video ad monetization is one of the most lucrative ways for publishers to generate revenue. With multiple video ad formats at their disposal, publishers face the challenge of finding out what works best for their website or app. Table of Contents [ hide ] What Are Outstream Video Ads?

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Video Ads Non-Profit Viewability Banner 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Interested in learning more about mobile video advertising and other in-app creative opportunities? Viewability is fundamental to ad efficacy.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

InMobi

JULY 31, 2017

The advertising industry has seen an explosion of mobile video consumption in recent years. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more.

Viewability 52

Viewability Cookies Impressions Ad network 52

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability?

Viewability 52

Viewability Banner Impressions Video Ads 52

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. CPM is still the popular pricing model used in digital advertising.

Viewability 52

Viewability CPM Impressions Fill rate 52

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. CPM is still the popular pricing model used in digital advertising.

Viewability 52

Viewability CPM Impressions Fill rate 52

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

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Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Basis

AUGUST 30, 2022

Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. To kick things off, let’s do a quick overview of the CTV advertising landscape today. To kick things off, let’s do a quick overview of the CTV advertising landscape today. Why the explosion?

Advertising 93

Advertising Viewability Brand Awareness A/B Testing 93

InMobi

NOVEMBER 5, 2015

It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. InMobi currently supports VAST video formats (2.0

Video Ads 52

Video Ads Viewability Advertising Marketing 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

AUGUST 4, 2017

And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. During much of this time, consumers are interacting with mobile advertisements. But how can advertisers be sure that consumers are actually engaging? In 2017, U.S.

Viewability 52

Viewability Video Ads Advertising Marketing 52

VideoWeek

APRIL 8, 2024

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. It’s key therefore that advertisers know exactly what they’re getting when buying video inventory.

Video Ads 52

Video Ads Advertising Viewability Banner 52

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

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Video Ads Ad Server Banner Ad network 52

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. Interstitial in-game ads are another option.

Click Through Rate 121

Click Through Rate Banner Fill rate Viewability 121

InMobi

OCTOBER 12, 2016

Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. Watch - User opts-in to watch the video and right away (no buffering!)

Video Ads 52

Video Ads Viewability Advertising 52

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. for display ads and 89% for video.

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it? Let’s kick things off by understanding video ad monetization.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

illumin

DECEMBER 6, 2018

Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad. But would making ads more viewable result in greater attention from the viewers?

Viewability 40

Viewability Native Advertising Video Ads Impressions 40