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MNTN Is Selling Ryan Reynolds’ Agency Maximum Effort, SEC Filing Shows

Adweek

BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb.

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Gray Renews ABC Affiliations at Local Stations

Adweek

has entered into agreements with The Walt Disney Company to extend and renew the network affiliations for all of Gray's ABC affiliated television stations across 25 markets through December 31, 2028. "We Gray Television, Inc.

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Google Updates Its Site Reputation Abuse Policy, Upending Publisher Affiliate Businesses

Adweek

Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for years to generate passive affiliate revenue.

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Miami ABC Affiliation Moving from WPLG to WSVN After 69 Years

Adweek

The station GM said that renewing the affiliation would have cost many folks at the station their jobs due to the cost.

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NBC and Sinclair Renew Affiliation Agreements

Adweek

Sinclair and NBC today announced a comprehensive, multi-year agreement that renews station affiliation agreements for all 21 of Sinclair's owned and/or operated NBC affiliates. The agreement renewals affiliations for the following NBC affiliates: WOAI in San Antonio, Texas; KSNV in Las Vegas, Nevada; WJAR in Providence, R.I.;

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PayPal Honey Faces Class-Action Suit for Allegedly Manipulating Affiliate Links

Adweek

PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate links. As reported by Dexerto, attorney Devin Stone, whose LegalEagle YouTube account has nearly 3.5

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Creators Can Now Make Affiliate Money From Linking Target Products Through Linktree

Adweek

Creators are trying to lock in affiliate dollars from gift guides and holiday shopping content, and technology firms want a cut of that revenue. Linktree, a popular tool that creators use to organize the products they recommend into landing pages that consumers can shop from, has added Target as a retailer that creators can link.