Martech Series

OCTOBER 7, 2022

TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition.

Affiliates 89

Affiliates Ad network ROI Cookies 89

Martech

SEPTEMBER 26, 2024

Mullenweg had been complaining loudly about trademark violations, alleging that WP Engine was illegitimately monetizing them while misleading consumers to believe that there is a formal affiliation between WP Engine and WordPress. WP Engine served a cease and desist letter on WordPress saying it complies with trademark law.

Affiliates 98

Affiliates MarTech Agency Marketing 98

Single Grain

FEBRUARY 21, 2025

This post is all about making your agency profitable. If these leads needed services that Single Grain couldn’t fulfill, they would refer the leads to other agencies and would take recurring affiliate commissions on those referrals. As Single Grain grew, it acquired more agencies and expanded its skillset.

Agency 52

Agency Non-Profit Finance SEO 52

Fuel Lines

FEBRUARY 4, 2014

But, identifying those prospects has been a major challenge for small to midsize agencies. This inability to define their prospects has many agencies floundering when it comes to lead generation. Agencies must have a better understanding of their target audience. What type of content do they find appealing and helpful?

Audience 277

Audience Agency Affiliates Education 277

Fuel Lines

JUNE 4, 2018

I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. A website is an important online platform to showcase your agency’s credentials, capabilities and case studies. But for most agencies, redesigning their websites has become a difficult process. Agency services.

Agency 248

Agency Affiliates Marketing Audience 248

Lemonads

JANUARY 10, 2022

Outsourced program management or OPM is the practice of working with a third party that oversees your affiliate program. Affiliate marketing is one of the top ways to scale a company and OPM providers allow businesses to implement this strategy without putting more pressure on their internal teams. What Are Affiliate OPM Agencies?

Affiliates 52

Affiliates Agency Marketing SEO 52

Martech Series

JUNE 14, 2022

Upfluence’s new suite of affiliate marketing features makes it possible for brands and agencies to run end-to-end affiliate campaigns on the platform for the first time. With no need for additional tools or integrations, brands can now drive revenue from influencer and affiliate partnerships on one platform.

Affiliates 79

Affiliates Marketing Shipping MarTech 79

Digiday

DECEMBER 12, 2022

With this, brands and retailers must then identify how to connect with customers across each stage of the funnel, and that leads them to the affiliate and partner marketing space. Watch this video to see: The best way to get value out of the different types of affiliate partnerships available. Sponsored By: Awin.

Affiliates 69

Affiliates Marketing Retail Agency 69

More About Advertising

FEBRUARY 10, 2021

MDC Partners, which sold a 30 per cent stake to Stagwell Group a couple of years ago, has moved to expand through a global “affiliate” programme, forming partnerships with agencies as a way to attract larger, more integrated accounts.

Affiliates 59

Affiliates Agency Advertising Finance 59

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Top NFT Marketing Agencies. or “Top Selling Nike NFTs”. Influencer Marketing.

Agency 113

Agency Marketing Non-Profit SEO 113

Digiday

OCTOBER 20, 2022

While creating content is essential for the business, more agencies are outsourcing their content needs as the work becomes more challenging. Content creation agency Verblio surveyed more than 400 content marketers across agencies, freelance and in-house to get insights on the state of digital content in 2022.

Agency 86

Agency Media Real Estate Affiliates 86

Lemonads

APRIL 20, 2020

As an affiliate, you have a lot of options for running offers and making money. An affiliate network will assign you an affiliate manager who can help you with your campaigns. Now, are you looking for more advantages of going through a CPA Network for an affiliate?

CPA 52

CPA Affiliates Finance Audience 52

Lemonads

MAY 8, 2020

If you’re running an affiliate program, you probably already know what browser cookies are. Since the American giant announced that it would deprecate third-party cookies within Chrome in a two year wingspan, we are all aware that tomorrow’s affiliate world won’t be the same - and this was even before the Coronavirus pandemic struck us all.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Digiday

SEPTEMBER 28, 2022

That’s the way it seems to be going with independent agency Known, which is becoming a major shop for media clients looking to market themselves in novel and disruptive ways. One client in a category is a win, two clients in the same category is a conflict, and three or more becomes a specialty.

Agency 76

Agency Media Affiliates Finance 76

Lemonads

MAY 12, 2021

Building your Affiliate Marketer Toolbox - Review of the popular Tracking software Bemob We know it can be complicated to choose the right tools you need to be a successful affiliate marketer. We hope you enjoy our review of the Bemob affiliate tracker. You can find other comprehensive guides in our blog. What is Bemob?

Affiliates 52

Affiliates A/B Testing Conversion Marketing 52

Martech Series

NOVEMBER 20, 2022

Beyond its new look and feel, the platform now offers an integrated affiliate marketing solution on the heels of a new pricing estimator that recently went live. “As marketers ourselves, we are intimately familiar with the challenges our brands and agencies face every day,” said Dave Dickman, CEO of Tagger Media.

Conversion 96

Conversion Affiliates Media ROI 96

Lemonads

AUGUST 19, 2021

Online Dating Affiliate Programs. If you work with affiliate marketing for a very specific niche , you will for sure find an online dating affiliate program that you can promote amongst your audience. In this article, we listed more than 20 of those online dating sites that have a running affiliate program. CPL SOI: $1.75

Affiliates 52

Affiliates Cookies CPL Media 52

Lemonads

MARCH 25, 2020

You won’t get too far in affiliate marketing - nor in any industry without business awareness, contacts, and insights into the most up-to-date trends. If you wish to get a full package at once, think about visiting some of the most recognized affiliate marketing events in the world.

Affiliates 52

Affiliates Marketing Education SEO 52

VideoWeek

SEPTEMBER 10, 2024

These include direct ad campaigns powered by Reach’s data, as well as partnerships, ecommerce, and affiliate revenues. Affiliate revenues saw a significant rise, up by 17 percent year-on-year. Data-driven revenues are those which are based on its own first-party data products, and are less sensitive to page view volumes.

Affiliates 52

Affiliates Entertainment Display Advertising eCommerce 52

Paleo AdTech

DECEMBER 10, 2023

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. However, fate (in the form of a college friend named Holly) convinced her to redirect herself from Queens to Chicago and a futuristic digital media agency called Giant Step.

Affiliates 52

Affiliates Pop-Up Cookies Ad Tech 52

Martech Series

DECEMBER 7, 2022

In 2022, impact.com welcomed more than 500 new clients including Tesco, Klarna and Lovehoney, alongside 67 new agency partners. “Our New courses include the Product Expert Training , Agency Training Certification , Pressboard Publisher Tool Basics , and Trackonomics Publisher Tools Basics.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Lemonads

FEBRUARY 5, 2021

In this article you will discover the best SAAS solutions to create your affiliate program in 2021. It’s estimated that roughly 4 out of 5 companies currently employ affiliate marketing as part of their overall advertising strategy and this number shows no signs of slowing down.

Affiliates 52

Affiliates Marketing ROI CPA 52

Digiday

OCTOBER 30, 2022

As content marketing demands grow, media and creative agencies are turning to Web3 and content creators as the way forward. Increasingly, agencies are outsourcing their content work to freelancers to keep up with volume and produce authentic, credible content that meets client expectations.

Agency 81

Agency Media Marketing Affiliates 81

Digiday

MAY 20, 2024

Horizon Media’s social content agency Blue Hour Studios and talent management platform Key are partnering to develop a talent platform called Swell Audience Network, Digiday has learned. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Affiliates 88

Affiliates Audience Agency Conversion 88

Lemonads

FEBRUARY 24, 2021

This platform is used by many affiliates and agencies around the world because it provides extensive insights as well as competitor intelligence that allow for the creation of better campaigns. There are dozens of variables that affect how well affiliate content performs and countless challenges that can result in low traffic.

Affiliates 52

Affiliates SEO Marketing Display Advertising 52

Digiday

MAY 14, 2024

But, despite concerns among advertisers that the retail media market has too many players and inadequate standardization to drive effective results, media agency experts say the demand among advertisers in and around the travel sector could offer Expedia enough headroom to gain some ground among the competition. “We

Retail 94

Retail Media Affiliates Ad network 94

Gods of Advertising

SEPTEMBER 3, 2015

It’s only a metaphor… It’s only a metaphor… I don’t know if every agency has this double-edged sword slicing through it but every one I’ve ever worked for has. Giant clients bring agencies money. Half way through the fiscal year agencies are typically chasing a number. Namely billings.

Agency 69

Agency Affiliates Marketing Audience 69

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Agencies find and work with publishers and influencers on performance-based campaigns.

Marketing 101

Marketing Affiliates CPA ROI 101

Seth Godin

OCTOBER 13, 2024

Less agency, but just as much identity. Of course, every culture also has neophiliacs, folks that find status and affiliation in embracing the new. People in this town wear this outfit, students at this school hang out here on Saturdays… We might be born into a culture. There’s a built-in status quo here.

Shipping 135

Shipping Affiliates Media Agency 135

Ad Monsters

NOVEMBER 14, 2024

A key focus of this partnership was boosting the effectiveness of Vox Media’s affiliate commerce product, The Strategist Gift Scout. For instance, California’s Privacy Protection Agency is developing rules focused on automated decision-making tools, including AI for ad targeting, which will directly impact publishers.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Gods of Advertising

JUNE 15, 2015

It’s only a metaphor… It’s only a metaphor… I don’t know if every agency has this double-edged sword slicing through it but every one I’ve ever worked for has. Giant clients bring agencies money. Half way through the fiscal year agencies are typically chasing a number. Namely billings.

Agency 58

Agency Affiliates Marketing Audience 58

Adweek

FEBRUARY 21, 2025

In this week's edition of stories we didn't post this week for one reason or another we see some rumblings of racism in Indianapolis, while an FCC commissioner takes a stand against the agency drumming up investigations all over the place. It'll be a slow news day for TVSpy.

Agency 161

Agency Affiliates 161

Fuel Lines

OCTOBER 28, 2013

Trent is also the founder of Groove Digital Marketing Agency , a firm specializing in digital marketing and marketing automation, and co-owner of ConvertKit , a software that makes it easy to capture leads and create email campaigns. Groove Digital Marketing Agency James Clear podcasts Trent Dyrsmid website traffic'

SEO 255

SEO Audience Marketing Agency 255

Digiday

JANUARY 23, 2023

But media buyers and agency execs expect it may be a bigger and more mainstream focus later this year as TikTok is clearly making search a priority and marketers vie to figure out how to do search well via TikTok given Gen Z’s widespread use of the platform. What’s the current marketing mix to manage said changes?

Agency 75

Agency Marketing Food Affiliates 75

Single Grain

FEBRUARY 21, 2025

This post is all about making your agency profitable. If these leads needed services that Single Grain couldn’t fulfill, they would refer the leads to other agencies and would take recurring affiliate commissions on those referrals. As Single Grain grew, it acquired more agencies and expanded its skillset.

Agency 52

Agency Non-Profit Finance SEO 52

Single Grain

JULY 28, 2023

We’re here to help you process that question and decide if partnering with a white label agency is right for you. So, whether you own a marketing agency , a web design firm or an SEO consultancy, the insights shared here should aid you in making an informed decision about white labeling and its propensity to help your brand grow.

Agency 52

Agency SEO Communications Conversion Rate 52

More About Advertising

APRIL 13, 2018

The AAR (Advertising Agency Register as was) has ranked VCCP as its top new business agency for the seventh straight year. VCCP, now affiliated to the WPP empire, won 21 pieces of business from all sources in 2017 including Britvic, Burton, Cadbury and Domino’s. ” Next.

Affiliates 58

Affiliates Agency Advertising Finance 58