Ad Monsters

FEBRUARY 20, 2025

Partnerships with brands and RMNs looking to connect creative, performance, and data will be critical. Publishers should expect advertisers to push harder for performance validation across multiple data sources and be ready to demonstrate their value from brand lift at the top of the funnel to sales-driven impact at the bottom.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Digiday

NOVEMBER 14, 2022

Moreover, 56% of advertisers have said the ability to precision target audiences is the top reason for increasing CTV/OTT spending this year. Furthermore, they’re using brand lift studies to analyze ad recall, favorability and brand awareness. Reaching precise in-market audiences with CTV targeting capabilities.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Digiday

SEPTEMBER 15, 2022

At the summit, Salon CRO Justin Wohl will discuss the cookie alternatives the publisher is adopting around its programmatic business, the potential of seller-defined audiences and the importance of first-party data. Reaching audiences through inboxes and headphones. WTF are seller-defined audiences? Numbers to know.

Media 69

Media Advertising Cookies Impressions 69

Ad Monsters

SEPTEMBER 15, 2024

Political advertisers now leverage custom audience segments at unprecedented levels, using political affiliation, interest-based targeting, and demographic data like race and ethnicity. Multicultural and younger voters, critical for this year’s election cycles, are key audiences that OOH tends to over-index with.

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52