Martech

OCTOBER 10, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. To do this, I need to create an event every time a user clicks on a link to the affiliate target.

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Affiliates Conversion eCommerce Audience 68

Martech Series

JANUARY 23, 2023

puts publishers in control with an automated affiliate SSP platform with consolidated reporting in a central dashboard, increasing both efficiency and revenue. a leading international advertising technology holding company, launches Nucleus, an affiliate automation platform for modern-day publishers. Nucleus by Affinity Global Inc.

Affiliates 100

Affiliates Ad network MarTech Audience 100

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. Looking for some ways to optimize your ad spend?

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

JANUARY 10, 2023

Let’s take a closer look at PropellerAds’ plans for its new office, what it means for local clients, and how it will impact the affiliate marketing and media buying industry as a whole. Discovery Announce Audience Measurement Agreement. About the New PropellerAds Office in Bangalore.

Affiliates 97

Affiliates MarTech Marketing Advertising 97

Martech Series

OCTOBER 31, 2022

Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva. Over the past few years, Admitad has been studying the Hungarian market and has noticed the growing demand for affiliate marketing tools. Using Admitad tools, they generate a 40% to 120% growth in local sales on average per year.

CPA 90

CPA Affiliates Brand Awareness Marketing 90

Martech

OCTOBER 19, 2022

But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. How those audiences are modeled. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Get MarTech! Processing.

Ad Targeting 139

Ad Targeting Audience Cookies MarTech 139

VideoWeek

SEPTEMBER 10, 2024

These include direct ad campaigns powered by Reach’s data, as well as partnerships, ecommerce, and affiliate revenues. Affiliate revenues saw a significant rise, up by 17 percent year-on-year. The company has already made a big push to bring more audience engagement onto its owned and operated properties.

Affiliates 52

Affiliates Entertainment Display Advertising eCommerce 52

Martech

OCTOBER 27, 2021

“You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. based Dennis Publishing, at our recent MarTech conference. More from the MarTech Conference >> Change management. “I

MarTech 115

MarTech Audience Affiliates Marketing 115

Martech Series

AUGUST 4, 2022

and/or its affiliates in the U.S. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia. The post SiteSpect Named in 2022 Gartner Magic Quadrant for Personalization Engines appeared first on MarTech Series. Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc.

Affiliates 99

Affiliates MarTech Audience Marketing 99

Martech Series

DECEMBER 6, 2022

Digiday and Taboola Survey Shows Publishers Grew Affiliate Marketing As a Significant Revenue Source, As Native Advertising and Affiliate Marketing Make Up the Majority of Revenue. Industry forecasts predict the affiliate marketing industry could reach $15.7

Affiliates 70

Affiliates Native Advertising MarTech Marketing 70

Martech

SEPTEMBER 26, 2022

All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. Start your efforts with the audiences you expect first and then use user profiles to get ultra-specific concerning the key problems you solve.

Marketing 112

Marketing Affiliates Finance Education 112

Martech Series

NOVEMBER 22, 2022

GEORA is a marketing platform that uses beacon technology to send time-sensitive content to a target audience at specific locations. Based on beacon technology, GEORA has developed a healthy community of businesses and individuals who want to get their offers to reach the relevant audience with perfection.

Marketing 90

Marketing Affiliates MarTech Impressions 90

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 132

Marketing Audience Click Through Rate Conversion 132

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions with Three UK to Improve Ad Efficacy and Audience Accuracy. Read More !

Marketing 88

Marketing MarTech GDPR Affiliates 88

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K.

Account-Based Advertising 110

Account-Based Advertising MarTech GDPR Audience 110

Martech Series

JULY 26, 2022

Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner. The company sits at the intersection of multiple, multi-billion-dollar markets across advertising technology, affiliate marketing and ecommerce, consumer data and publisher tools.

Finance 96

Finance Affiliates eCommerce MarTech 96

Martech Series

JULY 7, 2022

MediaNews Group will also explore the option to adopt additional Taboola offerings including high impact mid article placements, which provide new opportunities for brand advertisers to tap into their large audiences in brand safe and highly visible formats. said Adam Singolda, CEO and founder at Taboola.

Affiliates 83

Affiliates MarTech Audience Marketing 83

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Ad salesman: “That’s because you’re not in the target audience.” Dig deeper: 2024 Predictions: Advertising and digital media Get MarTech!

Advertising 124

Advertising Impressions Demand Side Platform Conversion 124

Martech

APRIL 6, 2022

Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. You’ll see a popup that promises “access to the tools you need to better connect with your audience, grow your brand, and increase your profits.” appeared first on MarTech. Congratulations.

Non-Profit 108

Non-Profit Finance Affiliates Audience 108

Martech Series

FEBRUARY 13, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP “At Terakeet, we’ve built our company with the goal of helping enterprise organizations connect with their customers, drive new revenue, and increase brand value,” said Mac Cummings, Terakeet CEO.

Marketing 83

Marketing Affiliates MarTech Audience 83

Martech Series

FEBRUARY 16, 2023

Gigopost is a cutting-edge tool to help businesses and individuals amplify their social media presence as thought leaders, engage with their target audience, and boost their online visibility. The platform will soon provide detailed insights into the user’s social media engagement, reach, and audience demographics.

Machine Learning 92

Machine Learning Audience SEO Media 92

Martech

JULY 15, 2021

AmEx has a range of acquisition channels, digital and traditional, such as paid search, display, affiliate channels, and in certain markets direct mail. Yelp launches new platform: Yelp Audiences . Yelp Audiences also protects user privacy by not sharing personally identifying information with advertisers. Read more here.

Audience 106

Audience Retail Affiliates Marketing 106

Martech Series

OCTOBER 12, 2022

Marketing Technology News: TrafficGuard Partners with Leading Online Gaming Affiliate Tracking Platform RavenTrack. “We’re thrilled to help more broadcasters reach TuneIn’s expansive audience.” ” Marketing Technology News: MarTech Interview With Nick Ford, CMO at Mendix.

Affiliates 84

Affiliates MarTech Conversion Audience 84

Martech Series

FEBRUARY 14, 2023

This is why Rolli is a game-changer for the news industry: ETHOS: Created by journalists for journalists ABUNDANCE: The platform boasts over 5,000 vetted experts from reputable organizations and affiliations, and is growing quickly. ACCESS: Levels the playing field for experts by favoring deep expertise over deep pockets. “We

Media 75

Media Affiliates MarTech Audience 75

Martech

JANUARY 23, 2024

Complex software user interfaces, numerous marketing channels (SEO, paid search, paid social, organic social media, affiliate marketing, etc.) When reporting on a KPI, display the percentage change visually, using symbols like arrows or thumbs up/down, enhancing audience comprehension and retention.

SEO 130

SEO Machine Learning Conversion Conversion Rate 130

Martech Series

NOVEMBER 11, 2022

Marketers utilizing performance marketing are also likely to increase revenue streams, specifically through affiliate marketing. Lastly, performance marketing offers a more creative way to reach those audiences you haven’t yet swayed. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

CPL 88

CPL Marketing CPA Affiliates 88

Martech Series

JULY 1, 2022

Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. To add insult to injury, the brands will then often pay affiliate fees to those same publishers for referring customers to them. Who is their target audience? Misallocated marketing budgets.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech Series

DECEMBER 9, 2022

Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND. Allow your product or service to continue showing its image, especially when you plan to adopt affiliate marketing. The post Maximizing Ad Revenue: Top Best Practices appeared first on MarTech Series. Continue to show the Image.

Affiliates 97

Affiliates Marketing MarTech Advertising 97

Martech

FEBRUARY 9, 2023

The ROI of a strong PR​ or experience ​play that strongly connects with a subset of your audience will outweigh that of an expensive commercial that broadly speaks to millions.” Get MarTech! The post How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year appeared first on MarTech. In your inbox.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Martech

JUNE 6, 2024

Take our brief 2024 MarTech Replacement Survey One customer with multiple email addresses Let’s take a simple illustration. The writer who wants to keep his fiction and non-fiction audiences separate. The post For CDPs, the ‘single customer record’ can be a distraction appeared first on MarTech.

Affiliates 105

Affiliates eCommerce Cookies MarTech 105

Martech

NOVEMBER 30, 2021

Google rolled out their latest “Link Spam” Update in July, which specifically targets links from guest blog posts, affiliate links, and links within sponsored content. Here are 3 potential reasons why (and how to recover your rankings heading into 2022) appeared first on MarTech. Wrapping things up. The post Lost SEO traffic in 2021?

SEO 105

SEO Healthcare Finance Affiliates 105

Clearcode

MARCH 21, 2023

Performance and affiliate ad networks: Use the revenue share, cost-per-click (CPC), or cost-per-action (CPA) pricing model. Key Features of an Ad Network Traffic and audience detection and campaign matching: Identifying the traffic source and audiences and matching them with relevant ad campaigns. mobile, video, native).

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Single Grain

JULY 5, 2023

Here’s how: Describe Your Company: Share information about your company’s mission, vision, products, services, target audience, core values, and unique selling propositions. Specify Your Audience: Describe your target demographic. Specify Your Audience: Describe your target demographic.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Martech

MAY 16, 2024

Now here are this week’s AI-powered martech features, launches and releases. Button’s Conversion Tuning technology optimizes the monetization of existing affiliate traffic from Amazon through AI, intentional and explicit routing, and deep-linking techniques. Email: Business email address Sign up now Processing.

MarTech 110

MarTech Conversion Affiliates Audience 110

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.

Marketing 101

Marketing Affiliates CPA ROI 101

Martech

JUNE 13, 2022

Affiliate programs might drive sales with just five to 10 percent of membership. It’s about understanding your target audience.” B2B marketers should strive to know their audience better than they do. The post Today’s B2B buyers are calling the tune appeared first on MarTech. Yesterday’s waltz. Shiao said. “I

Clickbait 105

Clickbait Conversion Communications Affiliates 105

Martech

DECEMBER 29, 2021

The retailers who prioritize first-party data sources from customer journey data, CRM platforms, POS systems, retail apps, affiliate marketing programs, etc. The post 2022 Predictions: Data strategy and privacy appeared first on MarTech. will be well-positioned.

Cookies 120

Cookies Retail Communications Conversion 120