Digiday

NOVEMBER 14, 2022

Furthermore, they’re using brand lift studies to analyze ad recall, favorability and brand awareness. Marketers are driving brand awareness with demographic and contextual targeting. With this approach, advertisers are using precise data options to find their intended buying audience.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Digiday

SEPTEMBER 15, 2022

And with campaigns designed to increase brand awareness and product consideration, like video and connected TV, Hargrave’s clients are asking for more “path analysis” data, which measures the customer journey and is meant to connect the dots of a brand awareness campaign to their impacts on the company’s bottom line, he said.

Media 69

Media Advertising Cookies Impressions 69

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .” percent, with a particular focus on growing brand awareness.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52