Ad Monsters

FEBRUARY 20, 2025

Publishers should expect advertisers to push harder for performance validation across multiple data sources and be ready to demonstrate their value from brand lift at the top of the funnel to sales-driven impact at the bottom. That way, you have a more consistent way to look at things.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Digiday

NOVEMBER 14, 2022

Furthermore, they’re using brand lift studies to analyze ad recall, favorability and brand awareness. With this approach, advertisers are using precise data options to find their intended buying audience. Applying sophisticated audience-first targeting to streaming campaigns.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Digiday

SEPTEMBER 15, 2022

Next week, Eric Karp, svp of brand licensing at Vox Media, and Michelle Myers, Wright’s Media CRO, will discuss the role licensing can have on driving publishers’ affiliate revenue and increase traffic. Numbers to know. 69%: The percentage of publisher execs who haven’t worked in an office full-time in the past year.

Media 69

Media Advertising Cookies Impressions 69

Ad Monsters

SEPTEMBER 15, 2024

Political advertisers now leverage custom audience segments at unprecedented levels, using political affiliation, interest-based targeting, and demographic data like race and ethnicity. Since Kamala Harris entered the race, 91% of ad sellers have reported a surge in demand for national political ads, while 75% have seen growth locally.

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .”

Ad Tech 52

Ad Tech Media Brand Lift Audience 52