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Publishers should expect advertisers to push harder for performance validation across multiple data sources and be ready to demonstrate their value from brandlift at the top of the funnel to sales-driven impact at the bottom. That way, you have a more consistent way to look at things. The era of isolated strategies is over.
Developing first-party data to prepare for the post-cookie era. Despite Google continuing to push back the deprecation of the third-party cookie, many publishers are developing their own first-party data suites to prepare for the inevitable. Learn more about this third-party cookie-alternative here. Numbers to know.
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