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B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In

Adweek

B2B affiliate marketing is a relatively new phenomenon. Challenges--such as subscription models, high-price-point products, no discounting, extended sales cycles and multiple conversion events--have expedited the need to reconsider how affiliate can be effective for B2B.

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Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why

Adweek

After rising to historic peaks during the depths of the pandemic, some publishers' affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation.

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How Young Creators Are Turning the Cannes Conversation to Climate

Adweek

But in the midst of all that, young creators affiliated with activist group Clean Creatives have been pushing their own agenda to the surface--demanding that the industry face. As expected, this year's Cannes Lions festival has been rife with colorful beachside activations, invitations into the metaverse and shiny new awards.

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Tagger Media Announces Rebrand and New Offering for Streamlined Conversion Tracking

Martech Series

Beyond its new look and feel, the platform now offers an integrated affiliate marketing solution on the heels of a new pricing estimator that recently went live. ” The timing of the rebrand aligns with the launch of a new integrated affiliate marketing solution from Tagger. .”

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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

Diversify your revenue streams by promoting affiliate products. Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t.

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Three strategies publishers are adopting to drive affiliate commerce revenue for Amazon Prime Day 2024

Digiday

One of the most lucrative shopping holidays for publishers’ affiliate commerce businesses, Amazon Prime Day, is approaching. Commerce publishers saw higher conversion rates, order volumes and revenue year over year during last year’s two-day sales event. Continue reading this article on digiday.com.

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What is an Affiliate Link? - Affiliate Marketing Essentials

Lemonads

If you are new to affiliate marketing or are curious about it, you might have seen the term affiliate link almost in any piece of content that speaks about the affiliate business. In this short article, we will explain what affiliate marketing is and the importance of affiliate links in the affiliate cycle.