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Three strategies publishers are adopting to drive affiliate commerce revenue for Amazon Prime Day 2024

Digiday

One of the most lucrative shopping holidays for publishers’ affiliate commerce businesses, Amazon Prime Day, is approaching. Commerce publishers saw higher conversion rates, order volumes and revenue year over year during last year’s two-day sales event. Continue reading this article on digiday.com.

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10 Ways to Improve Conversion Rate Optimization (CRO) With User Session Replays

Lemonads

User Session Replays is one of the things affiliates have to pay close attention to ensure optimal campaign performance. Furthermore, focusing specifically on conversion rate optimization through session replays can unveil a huge amount of valuable data that yields much better results.

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When Should You Use Pre-Landers to Boost Conversion Rates?

Lemonads

Affiliates have a wide variety of tools available to help them build campaigns that convert. In this article, we’ll briefly define pre-landers, go over their pros and cons, and tell you when you should use them to boost your conversion rates. What’s a Pre-Lander? What’s the Difference Between Mobile and Desktop Pre-Landers?

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Wirecutter tests new content on different platforms to increase affiliate revenue

Digiday

During a session at the Digiday Publishing Summit in Vail, Colorado on Monday, however, Leilani Han, executive director of commerce at Wirecutter, said affiliate revenue was up and consumers are reading commerce content on new platforms. And that’s fine.” People aren’t necessarily [on social media] to do product research.

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How do Affiliate Programs Work

Lemonads

If you are reading this article, you are interested in affiliate marketing and know exactly how so many advertisers are interested in creating their affiliate program. Just keep reading and by the end of it, you will know everything you need to know about how affiliate programs work. What is an Affiliate Program?

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Media Briefing: Publishers say Amazon Prime Day sales were up but commerce revenue remains ‘hard to predict’

Digiday

‘Pleasantly surprised’ by Prime Day Despite forecasts that Amazon Prime Day would fall flat this year, several publishers told Digiday that commerce revenue earned from affiliate coverage of the two-day sales event actually exceeded expectations.

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What is an affiliate marketer?

Lemonads

An affiliate marketer is someone who promotes products or a brand in exchange for a commission or someone who manages the affiliate marketing program of a company. Affiliate marketing is the concept of affiliates (businesses) and publishers (online content creators) working hand in hand.